Marketing Channels. Delivering Customer Value Chris Beltran, Messaline Clement, Mireya Gama, Cody Pru e. Agenda. Chapter 12 Key Ideas Video In-N- Out Comprehensive Model Discussion Questions . The Value Delivery Network . Direct Marketing Channel vs. Conventional Marketing Channel.
Delivering Customer Value
Chris Beltran, Messaline Clement, Mireya Gama, Cody Prue
In-N-Out: Corporate VMS
Ford: Contractual VMS
Walmart, Home Depot: Administered VMS
Horizontal Marketing System
Walmart & McDonalds
Taco Bell & Pizza Hut
Selecting Channel Members
Managing and motivating channel members
Evaluating channel members
Do you believe In-N-Out Burger should remain non franchised or branch out like their competitors?
What are the complexities of using international distribution channels?