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People Centric Approaches to KM. Infotoday 2001 New York May 2001 Stephen Abram VP, Corporate Development Micromedia, IHS Canada, IHS Solutions. Demographics Continuous Learning The ecology is there now. Why re-focus on people?. A particular problem for the public sector. Retire & Hire.

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People Centric Approaches to KM

Infotoday 2001

New York

May 2001

Stephen Abram

VP, Corporate Development

Micromedia, IHS Canada, IHS Solutions


Why re focus on people

Demographics

Continuous Learning

The ecology is there now

Why re-focus on people?


A particular problem for the public sector
A particular problem for the public sector

Retire & Hire

Web Stress and Competency Strain

The Golden Age

2000-

Recession & Public Sector Cutbacks

1960-1978

1994-1999

1979-1994


A particular problem for the public sector1
A particular problem for the public sector

Opportunity

Mourned Past

2000-

The GAP

1960-1978

1994-1999

Significant Discontinuity

Fugeddaboudit & Gedoverit

1979-1994


We ve seen this before
We’ve seen this before

  • Tele-education

  • PBS

  • University of Toronto at Scarborough


Knowledge Transfer Processes

Tacit

Socialization:

Water cooler,

Conferences

Capture:

Write a

report

From

Dissemination:

Contribute to

a repository

Internalization:

Form opinion

of a report

Explicit

Tacit

Explicit

To


What s important here
What’s important here?

  • People will need to learn - quickly

  • People will not be collocated and need learning at the point of need

  • Processes will need to adapt

  • Stuff will need to be invented

  • Innovations will need to occur

  • Knowledge, tacit, explicit and cultural - will need to be transferred - not just information



Transformational librarianship

Data

Information

Knowledge

Behaviour

Norm

Form

Transform

Perform

Transformational Librarianship

Success


Content driven e business

Your Partners

  • Product Information

  • Services Information

  • Marketing Collateral

  • Sales Tools

  • Promotions

Channel

Management

Your Employees

Your Prospects

E-Commerce

Knowledge Management

  • Corporate Information

  • Policies and Procedures

  • Project Information

  • Product / Services Information

  • Product Information

  • Services Information

  • Industry Information

  • Account Information

CRM

  • Product Information

  • Services Information

  • Customer Care

  • Account Information

Your Clients

Content Driven E-Business

Your Enterprise Content &

Web Applications

Managing the Content that Fuels your E-business

nCompass Web Content Management


What is e learning

In 1999, more than 70 million people world-wide received some form of education on the Internet

Over the next several years, training for virtually every professional job will be available over the Internet

In 2000, corporate America is forecasted to spend $356 million on e-learning infrastructure software

By 2003, the corporate e-learning market is expected to triple when 60% of U.S. corporations will have deployed a learning management system

What Is E-Learning?

The e-learning market encompasses education provided by the Internet:


Total e learning market potential

Public policy developments in jurisdictions across North America and abroad are making massive investments in e-learning materials and markets

Entire nations (like Norway and Taiwan), states and provinces (like Florida and Ontario), and education systems are reallocating learning investments into e-learning

Total E-Learning Market Potential

The business sector is not the only market investing in e-learning:

“Education on the Internet is going to be so big, it’s going to make e-mail usage look like a rounding error.”

–John Chambers


Corporate e learning market potential

World-wide education expenditures are roughly $2 trillion: America and abroad are making massive investments in e-learning materials and markets

$780 billion in North America

$66 billion in business education

On-line training will reach $11.6 billion by 2003

In 1999, e-learning accounted for only $500 million in revenues out of the $96 billion for profit education market in the United States

Of the $66 billion U.S. corporate training market:

75% of spending is on IT skills

25 % of spending is on “business skills”

Corporate E-Learning Market Potential

The corporate e-learning market represents one of the most explosive Internet spaces:


Corporate e learning market potential cont

U.S. Corporate E-Learning Revenue by Content Area America and abroad are making massive investments in e-learning materials and markets

1998–2003 (U.S. $Millions)

Corporate E-Learning Market Potential (cont.)

While the IT training market will continue to prosper, business skills or “soft skills” e-learning will account for more than 50% of the U.S. market by 2003:


The benefits of corporate e learning

Improved speed and effectiveness of the training process America and abroad are making massive investments in e-learning materials and markets

Ensured compliance with relevant industry education standards

Heightened efficiency of supply chains through better product/service knowledge

Improved communication among and retention of employees during the business transformation process

The Benefits of Corporate E-Learning

The corporate marketplace is rapidly adopting e-learning technologies because of the multitude of benefits it provides:


The pillars of e learning
The Pillars of E-Learning America and abroad are making massive investments in e-learning materials and markets

For e-learning to achieve a massive scale, five variables must be offered by the provider:

1. Renewal of high quality and broad content

2. Multiple levels of accessibility

3. Interactivity between teacher and learner

4.Instant switching between individual and collaborative learning

5. Validating learning with marketplace currency


Why is this important to this session
Why is this important to this session? America and abroad are making massive investments in e-learning materials and markets

  • People will need to learn - quickly

  • People will not be in the same place and learning as needed

  • Stuff will need to be invented

  • Innovations will need to occur

  • Knowledge, tacit, explicit and cultural - will need to be transferred - not just information


What do collaboratories do
What do collaboratories do? America and abroad are making massive investments in e-learning materials and markets

  • This goes beyond chat rooms and videoconferences

  • Communities of interest

  • Communities of practice

  • e-Neighbourhoods

  • Distance education

  • Rich communication

  • Employee management


A few small simple feature rich apps
A few small, simple feature rich apps America and abroad are making massive investments in e-learning materials and markets

  • Brainshark

    • http://www.brainshark.com

  • Presenter

    • http://www.presenter.com

  • DoTell

    • http://www.dotell.com


A few small simple feature rich apps1
A few small, simple feature rich apps America and abroad are making massive investments in e-learning materials and markets

  • Brainshark

    • http://www.brainshark.com

  • The E-Commerce Kaleidoscope: Emerging Opportunities for Libraries

    • http://www.brainshark.com/sla/abram


What can collaboratories do

Distance education America and abroad are making massive investments in e-learning materials and markets

Training

Conferences

Speeches

Homework helpers

Virtual universities and their curricula

Application training and certification

Employee communication

Board meetings

Demonstrations

Seminars

Product updates and introductions

Lectures

Tours

Research team collaboration

Customer briefings

Product rollout training

Community building

Donor communication and fundraising

What can Collaboratories do?


What kinds of features do they offer

Shared web browsing America and abroad are making massive investments in e-learning materials and markets

PowerPoint presentations

Application sharing

Content sharing

Desktop sharing

Streaming audio / video

Shared whiteboard collaboration

Real time polling

Rich transcripts

Multiple presenter support

Dynamic session control and remote participation

One-to-one, one-to-many and many-to-many

Recording and playback

Question management

Program templates

Management reporting

eCommerce support

What kinds of features do they offer?


Who is in this space
Who is in this space? America and abroad are making massive investments in e-learning materials and markets

  • Astound Conference Center - http://www.astound.com

  • Centra Symposium - http://www.centra.com/

  • Evoke Communications (formerly Contigo i2i Internet Conferencing System) - http://vsnetcall.vstream.com/index.asp

  • Devlin Decision Room - http://www.decisionroom.com

  • Akamai Netpodium - http://www.akamai.com/

  • Microsoft Windows NetMeeting - http://www.microsoft.com/windows/netmeeting


Who is in this space1
Who is in this space? America and abroad are making massive investments in e-learning materials and markets

  • PlaceWare Web Conferencing - http://www.placeware.com

  • SneakerLabs iMeet - http://www.imeet.com

  • Visitalk - http://www.visitalk.com

  • WebEx - http://www.webex.com/

  • Cisco Customer Contact Solutions (formerly WebLine) - http://www.cisco.com/warp/public/180/prod_plat/cust_cont/

  • WebSentric Presentation.net - http://www.websentric.com/

  • White Pine Software - CUSeeMe - http://www.cuseemeworld.com


Who are the early adopters
Who are the early adopters? America and abroad are making massive investments in e-learning materials and markets

  • Hewlett-Packard: customer information sharing

  • Fidelity Investments: information delivery

  • Lands' End: shopping

  • SmarterKids.com: personalized shopping

  • Trimark Investment Management: interaction with financial advisors and analysts

  • broadcast.com: sales meetings

  • MCI WorldCom: product demonstrations

  • APAC Customer Services: customer care and sales

  • Precision Response Corporation: customer care

  • VSI Holdings: call center and marketing

  • Prudential: training

  • Synet Service Corporation: marketing


Who are the early adopters1
Who are the early adopters? America and abroad are making massive investments in e-learning materials and markets

  • Synet Service Corporation: marketing

  • Financial Relations Board: investor/client relations

  • Sterling Commerce: seminars

  • Ernst & Young: training mobile workforces

  • The Capital Connection: 4-day conference

  • Telescan: investor relations

  • @ctivate: broadcasting direct to clients

  • Visio: broadcasting to Web developers

  • Novell: preferred customer and premium reseller broadcasts

  • Symantec: customer communication


Who are the early adopters2
Who are the early adopters? America and abroad are making massive investments in e-learning materials and markets

  • Great Plains: virtual training seminars

  • @Home: live training seminars

  • Charles Schwab: client information and analysis

  • Ingram Micro: training and new product information

  • Merrimac: online learning, testing, and certification

  • Honeywell: training, product development, customer presentations, and other internal strategic functions

  • GTE: investor relations

  • PBS Online: educating adult learners

  • Sun Microsystems: expert communication

  • Cisco Systems: sales training


Learning more
Learning more . . . America and abroad are making massive investments in e-learning materials and markets

  • PC Magazine Site: http://www.zdnet.com

    • “Real-Time Web Presentations”

    • “Presentations Over the Web”

    • December 17, 1999

    • “Hosted Presentations: E-Meetings of the Mind”

    • “Hosted Presentations: Collaboration Leap”

    • Aug. 30, 1999

  • Fortune Magazine Special Section

    • http://www.fortune.com/fortune/sections/

    • Feb 7, 2000 Conference & Collaboration -


Learning more1
Learning more . . . America and abroad are making massive investments in e-learning materials and markets

  • KM & eLearning Special Links

    • http://www.infotoday.com/il2000/abram

  • Fortune Magazine Special Section

    • http://www.fortune.com/fortune/sections/

    • Special Section on eLearning


Call me anytime
Call me anytime . . . America and abroad are making massive investments in e-learning materials and markets

Stephen Abram

Vice President, Corporate Development

IHS Canada, IHS Solutions, Micromedia

Toronto, Ottawa, Denver, New York

[email protected]

1-800-387-2689 ext. 2594


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