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Branding on a budget for small to medium sized organisations

Branding on a budget for small to medium sized organisations. What is a brand?. A successful brand is a promise fulfilled. Redefine your brand Is your brand aligned with market changes? Ask your stakeholders if your brand is fit for purpose

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Branding on a budget for small to medium sized organisations

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  1. Branding on a budget for small to medium sized organisations

  2. What is a brand? A successful brand is a promise fulfilled.

  3. Redefine your brand • Is your brand aligned with market changes? • Ask your stakeholders if your brand is fit for purpose • Even simple changes such as tweaking key messages can make a big difference

  4. Test your brand • No substitute for talking to your market • Aim for breadth (e.g. online surveys) and depth (e.g. 1:1 interviews) • Ask opinion leaders for advice over a coffee

  5. Review your branded materials • Check random sample of online and offline materials • How do they appear on a PC/tablet/mobile screen? • Which materials need to work hardest for you?

  6. Keep everyone on board with your brand • Never get complacent about your brand • Do a regular internal brand review • Are people using the brand guidelines?

  7. Remember that your brand is social • Thanks to social, all your staff are now brand ambassadors • Everyone owns the brand • Do you have a good social media policy?

  8. Thanks for listening Do get in touch if you have any questions. Zoe AmarFounder and Director ZOE AMAR COMMUNCIATIONS Email: zoe@zoeamar.com Website: www.zoeamar.com Phone: 07764498168Twitter: @zoeamar

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