1 / 40

Media and youth in Bhutan

Media and youth in Bhutan. Siok Sian Pek-Dorji Bhutan Centre for Media and Democracy, 2009. Media impact study 2008 ( MoIC ). 2003 - media for news/ information 2008 - media for entertainment Most popular: Radio TV Newspapers Phone Internet. More mobiles less landlines. Mobile

xenon
Download Presentation

Media and youth in Bhutan

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Media and youth in Bhutan Siok Sian Pek-Dorji Bhutan Centre for Media and Democracy, 2009

  2. Media impact study 2008 ( MoIC) 2003 - media for news/ information 2008 - media for entertainment Most popular: • Radio • TV • Newspapers • Phone • Internet

  3. More mobiles less landlines Mobile 2008=250,000 users Mobile Use: • 22.8% for radio • 25% listen to music • 38% SMS • 27.5% play games Source: MIS2008

  4. What youth read/watch/listen Do not like in media Politics Government Development –type stories Economy Like in media Sports Entertainment Robbery and sensational events Stars

  5. Source of entertainment -16-24 yr (MIS’08) 16-24 year olds - Source: MIS2008

  6. Attention to TV -16-24 years (MIS ‘08) Source: MIS2008

  7. Attention paid to radio – 16-24 yrs. (MIS) MIS2008

  8. Attention paid to newspapers –(MIS ‘08)

  9. No of hours children spend on TV –MIS ‘08

  10. Impact on children – (MIS ’08)

  11. Children & media • Respondents – TV viewing affected children’s speech, • Children like cartoon characters • young children aping older persons in dress and movements • Lack of content for children • Children TV viewing • Affected school work • But built confidence and exposure • Families place very little limitation on TV viewing.

  12. People’s perspectives on Children & TV • Worried about somepictures • Lack of content for children • Children growing up on TV and on adult fare • TV influenced children’s speech,behaviour • Cartoon/wrestling • TV babysitter • Worried about sexualisation of children in some local music videos • Want media to educate children and youth more

  13. Media influence on culture media opening up society • Behaviour – People’s views - • Youth more aggressive • More open • Boy-girl friendships • Thinking and ideas – many believe TV had the most impact on mass thinking. • Helping culture evolve, therefore shaping new identity Youth culture Creating new identity •Language – dzongkha promoted Dzonglish and slang on FM radio • Dressing – looking good, being slim

  14. New forms of media entertainment Entertainment media - new culture • Fast talking Radio Jockeys • Rigsar music • Informality • New identities • Reality Programmes - popular seen as ‘cruel’ and unfair • Games and cyberworld -youtube

  15. Why media matters in Bhutan

  16. Learn to consume media – not be consumed by media • Access must be fair to rural Bhutan and not be urban centric. • Content - more Bhutanese and not just imported ideas.

  17. Foundations for media development Constitutional provisions Article 7 Section 2: A Bhutanese citizen shall have the right to freedom of speech, opinion and expression. Section 3: A citizen shall have right to information Section 5: Freedom of press for radio, TV & other forms of dissemination of information including electronic press.

  18. People and Media in a Democracy People’s responsibility in democracy - • formal - electing representatives • informal – by keeping watch and giving feedback by learning about issues to make informed decisions by learning about issues to engage

  19. Media are important elements in democracy • Media’s responsibility provide the essential news/information provide the ‘space’ for discussion and feedback • Also called the 4th estate after executive, legislature ( parliament) and judiciary – hold public offices accountable • “Watchdog”

  20. Media and people • We need reliable information on which to base our decisions and judgement. • Media serve the people, people need reliable media. • Need to differentiate between news media and other types of media – entertainment, advertising etc.

  21. What is changing in the way we get our news and information? • Now • Word of mouth • TV • Newspapers • Radio • Internet • Through SMS etc. • Magazines • Blogs • Old days • Word of mouth • Leaders e.g. gups • Parents/ • Teachers

  22. TV bringing up children

  23. More information than we can handle • 10,000 new websites are being created every hour Source: Columbia Journalism Review, Nov./Dec. 2008 • 210 billion e-mails are sent every day • In 2006, the world produced the equivalent of three million times the information contained in all the books ever written

  24. Thinking skills Media literacy education helps individuals of all ages develop thehabits of inquiry and skills of expression that they need to be critical thinkers, effective communicators and active citizens in today’s world. • It is not enough to know how to press buttons on technology – thinking is more important

  25. What is Media literacy? • Media Literacy is the ability to use critical thinking skills to judge the reliability and credibility of news reports, and media messages whether they come via print, television, radio or the Internet

  26. Media literacy focuses on news, advertising and how media messages are created.-Access -Analyse-Evaluate-CommunicateMessages

  27. 5 core questions – from Centre for ML • Who created this message? • What creative techniques are used to attract my attention? • How might different people understand this message differently? • What values, lifestyles/ points of view are represented in, or omitted from, this message? • Why is this message being sent?

  28. How to evaluate media

  29. How to evaluate media

  30. Media literacy promotes intelligent media use • BCMD media literacy activities- emphasise the importance of media in a democracy and how we can engage in media more effectively. • Watch carefully • Write responsibly • Think critically • ML raises questions about the impact of media and technology

  31. Why Bhutan needs media literacy • Limited discussion in schools • Newspaper reading not a habit esp among youth • from oral to visual society, bypassing reading phase • People moving from news to entertainment • Limited attempt to educate public in media • People weaned themselves on media ( provided as a service) • Rural communities rarely question media

  32. Why Bhutan needs media literacy • TV overtaking daily lives. • Need to have better filters with which to use, read, watch media • Need to learn to speak up and be accountable •Need to encourage active, healthy engagement in media • More media choices than ever • Need to learn to cope with this deluge of info • In a media saturated environment, people’s ability to assess the value of news is an essential skill

  33. Why ML? Benefits • ML – leads to civic engagement. • Provides “lifelong empowerment of the learner and citizen.” • Empowers youth to engage in a global world with understanding and responsibility. How to use media “critically” Provides youth with tools to understand the role of informa-tion in media saturated world.

  34. Critical thinking • "Today's definition of literacy is more than reading and writing. In order to be functionally literate in our media-saturated world, children and young people—in fact, all of us—have to be able to read the messages that daily inform us, entertain us and sell to us. As the Internet becomes a fact of life, the critical thinking skills that help young people navigate through traditional media are even more important." (Jane Tallim, Center for Media Literacy, US)

  35. GNH & media • Media are businesses • ML and critical thinking are essential in 21st century learning and can help promote understanding of GNH • Media challenges GNH • Media today promotes a largely material (GDP) world • Global advertising a major challenge to children • Media more entertainment oriented

  36. Media literacy’s many benefits • Prepares youth for responsibilities as citizens Gives people the tools to be active citizens • Creates a participatory culture • Promotes critical thinking skills • Peer-to-peer learning • Learning to learn vs rote learning

  37. Make our learning environment more ML • Encourage peer review, feedback from students and parents. • Link community develop-ments, public affairs& school • empower youth to understand, evaluate&analyse local situations through critical thinking and examining media reports. • Participatory • Teachers must under-stand C. Thinking and M. Literacy. • Include media in daily lessons across the curriculum • Encourage youth to learn about media, to speak up and to share their messages

  38. What can we do about media in schools? • Deconstruct media and advertisements • Discuss the difference between news media and entertainment media • Use media to discuss current issues • Promote media literacy • use media in class… • Encourage students to read newspapers • To read books • To listen to radio • Provide guidance on TV viewing

  39. Media literacy is a 21st century approach to education…

More Related