Deepak daga r d officer anh nguyen marketing director roger yao operating sales officer 04 21 2009
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Deepak Daga – R&D Officer Anh Nguyen – Marketing Director Roger Yao – Operating/Sales Officer 04/21/2009. Markstrat Online Review. Team A Insights. Overall Performance. Overall Performance. Period 5. Opportunities – Period 2. Key Success & Strategy. - take on risks - strong R&D

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Deepak daga r d officer anh nguyen marketing director roger yao operating sales officer 04 21 2009

Deepak Daga – R&D Officer

Anh Nguyen – Marketing Director

Roger Yao – Operating/Sales Officer

04/21/2009

Markstrat Online Review

Team A Insights


Overall performance

Overall Performance


Overall performance1

Overall Performance


Period 5

Period 5


Opportunities period 2

Opportunities – Period 2


Key success strategy

Key Success & Strategy

- take on risks

- strong R&D

- strong sales force

- consistency in our approach

- fundamentals


Risks

Risks

Period 6

Period 7


Markstrat online review

R&D


Success of r d

Success of R&D


Production planning

Production Planning

For instance, to decide on production level in period 4 for SAMA, we took 200,000 units sold in period 3 times by Others segment growth rate for the next period 19.6% and then adjust 20% upward. We get 287,000 units. Subsequently, we were very optimistic about the market as we know that our cash cow product has the highest brand awareness of 70% and a purchase intention of 29.1% so we added 10,000 more units for a total of 300,000.


Sales force

Sales Force


Consistency

Consistency


Fundamentals

Fundamentals


What we learned

What we learned

- making decisions with lack of data and ambiguity

- trade off

- digest information

- concept of return on investment


Markstrat online review

Q&A


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