Maximising the value of your research – more than just publishing the findings of your research

1. Maximising the value of your research – more than just publishing the findings of your research Martin Ashton-Key / Elaine Williams (NETSCC)

2. Breakout Session Structure • Welcome and introductions • Overview of Adding Value in Research framework • Group work – How do participants feel they can maximise the value of their research • Feedback from group work • What things (other than your paper in a peer-reviewed journal) might you be able to publish from your research • Getting published – some tips • CMO Video • Promoting your research and marketing yourself

3. Adding Value in Research Evaluation Trials and Studies Coordinating Centre • “The NIHR is committed to adding value in research to maximise the potential impact of research that it funds for patients and the public. This means ensuring that it answers the right questions, delivers the research efficiently and publishes the results in full in an accessible and unbiased report.”

5. 5 STAGES: FROM QUESTION TO REPORT Questions relevant to users of research? Appropriate research design, conduct and analysis? Efficient research regulation and delivery? Accessible, full research reports? Unbiased and usable reports? Low priority questions addressed Important outcomes not assessed Clinicians and patients not involved in setting research agendas Over 50% of studies never published in full Biased under-reporting of studies with disappointing results Over 50% studies designed without reference to systematic reviews of existing evidence Over 50% of studies fail to take adequate steps to reduce biases, e.g. unconcealed treatment allocation Over 30% of trial interventions not described enough Over 50% planned study outcomes not reported Most new research not interpreted in context of systematic assessment of relevant evidence Hyper-regulation of research Inefficient delivery of research Poor re-use of data Opportunities to add value

6. Evaluation Trials and Studies Coordinating Centre Adding Value in Research in the NIHR is the approach to maximising the potential impact of research through ensuring that our funded research: • answers questions relevant to users of research • uses appropriate design and methods • is delivered efficiently • results in accessible full publication, and • produces unbiased and usable reports.

7. Progress to date (Two examples) Action 1: develop and agree guidance that ensures all primary research it funds is informed by a review of the existing literature Action 2: ensure that all NIHR funded research is published • Guidance notes developed and consulted on • Finalised version agreed and signed off (available at Website) • Currently being implemented by NIHR Programmes

8. Maximising the value of your research – more than just publishing your results in the NEJM / Lancet / BMJ etc • Do we need a further 6th pillar to the Adding Value in Research framework?

9. Adding Value in Research Framework6 Stages: from question to dissemination of research findings Questions relevant to users of research Efficient research regulation and delivery Unbiased and usable reports Dissemination Appropriate researchdesign, conduct and analysis Accessible, full research reports Appropriate regulation of research Efficient delivery of research Poor re-use of data Trial interventions sufficiently described Planned study outcomes reported New research interpreted in context of systematic assessment of relevant evidence High priority questions addressed Important outcomes assessed Clinicians and patients involved in setting research agendas Studies designed with reference to systematic reviews of existing evidence Studies take adequate steps to reduce biases e.g. unconcealed treatment allocation Studies published in full Reporting of studies with disappointing results Dissemination planned in advance Dissemination methods and format of publications tailored to the audience All audience groups engaged

11. Group Work • In groups can you identify ways in which you think you can maximise the value of the research you do • Linking back to the Adding Value in Research framework • Linking to dissemination plans

13. Feedback from groups

15. What might you be able to publish from your research? • Protocol • Methodology (novel or new approach including statistical analyses) • Findings • Patient information sheets / leaflets / consent forms + process • Conference / meeting abstracts, editorials, blogs etc • Different versions for different audiences • Feedback to participants of research findings (and potential evaluation of)

17. Getting published – some tips (and am assuming aiming for peer-reviewed publication) • Choose your target journal before you start writing to maximise potential chance of success • This enables you to: • Tailor your paper to the journal’s audience • Format and present your paper in their agreed house style

18. Which journal should I aim for? • Relevance and Referencing: • Does the journal publish papers similar to the research you are doing? • Where do your peers publish? • Is the journal likely to be cited by your peers? • What is the journals “standing / reputation” amongst your peers? • Generalist vs Specialist

19. Writing and formatting • Follow the house guide for the target journal • Structure: • Headings • Figures • Referencing • Word counts • Ensure consistency / accuracy throughout • Proof read carefully • Respond specifically to all reviewer / editorial comments

21. CMO Video Presentation from NIHR Journals Library Launch Event

23. Promoting your research and marketing yourself • Maximise the impact of your research through promotion of the research (and marketing of yourself): • Increased awareness of the research • Increased uptake of any key findings • Increased patient benefit • Increased academic / professional profile • Increased opportunities to do more research etcetc

24. Promoting your research • How can you and your organisation do this? • Discussion

25. Final Questions