Things I should have learned in Marketing: Jeopardy edition . serve as a guide for what the organization wants to accomplish. be “market-oriented” rather than “product-oriented”. be neither too narrow, nor too broad. fit with the market environment. be motivating.
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Figure 2-2: has stopped growing
This is the riskiest of the generic growth strategies has stopped growing
Figure 2-3: has stopped growing
Product / Market Expansion Grid
Figure 2-6: marketing mix
Managing the Marketing Effort
Figure 18-3: convenience
Hypothetical Market Structure
Product proliferation convenience