Things I should have learned in Marketing: Jeopardy edition . serve as a guide for what the organization wants to accomplish. be “market-oriented” rather than “product-oriented”. be neither too narrow, nor too broad. fit with the market environment. be motivating.
Things I should have learned in Marketing: Jeopardy edition
This is the riskiest of the generic growth strategies
Product / Market Expansion Grid
Managing the Marketing Effort
The value discipline of superior value via price and convenience
Hypothetical Market Structure