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Power of a Global Brand

Power of a Global Brand. Name Recognition. A total of 160 corporate real estate decision makers responded to the following survey:. Name Recognition. “Which commercial real estate companies have you heard of?”. 2007 Brand Awareness Survey. Corporate Decision Makers *. 95%. 89%. 87%.

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Power of a Global Brand

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  1. Power of a Global Brand

  2. Name Recognition A total of 160 corporate real estate decision makers responded to the following survey:

  3. Name Recognition “Which commercial real estate companies have you heard of?”

  4. 2007 Brand Awareness Survey Corporate Decision Makers* 95% 89% 87% 80% 71% 71% 68% 44% * One source list was used to reach corporate real estate decision makers and was conducted on 12/06 and 1/07. Source list was from Commercial Property News. A total of 160 respondents answered the survey.

  5. Brand Awareness An independent survey asked Small Business Owners which commercial real estate companies had they heard of…

  6. ??? Brand Awareness “Please indicate which commercial real estate companies you have seen or heard of?”

  7. 2007 Brand Awareness Survey Small Business Owners 86% 38% 30% 16% 13% 6%

  8. Brand Trustworthiness Those same Small Business Owners were asked which commercial real estate companies would you consider using…

  9. Brand Trustworthiness “Which commercial real estate companies would you consider using for the lease, purchase or sale of a commercial property in the next 12 months?”

  10. 2007 Brand Trustworthiness Small Business Owners 30% 19% 13% 13% 5% 2% 2%

  11. National Retail Clients With Whom We’ve Done Business

  12. Corporate Clients With Whom We’ve Done Business • AAA Connecticut • AFLAC • Boehringer Ingelheim • Blackstone Group • Cendant Mobility • CVS • Dictaphone • Dow Chemical • Fairfield County Bank • Fitness Edge This list includes some, but not limited to: • Hawley Partners, LLC • Kimberly-Clark • Lazy Boy, Inc. • Opus • Sisca Group • Technology Service Corp. • UPS • VOLT Information Sciences • WCI Spectrum

  13. Comprehensive Marketing Plan • Neatly-maintained signage plainly visible to street. • Immediate listings on all pertinent websites: CoStar, LoopNet, CDX (from CBC) which then feeds a myriad of other sites, as explained earlier. • Properties to be listed in composite Wall Street Journal ad (at our cost) and included in remaining insertion dates of Sept. 20th and Nov. 7 (valued at $1200.) • Properties to be put on Coldwellbankercommercial.com • All brokers, and potential clients to receive Flash email regarding available properties • Weekly progress reports on all properties • Monthly marketing meeting with owner

  14. Comprehensive Marketing Plan • Stimulate interest in properties from alternate perspectives. • Frequently update broker Flash email list to capture new state licensees • Send out questionnaires to brokers in an attempt to match their requirements with your properties. • Leverage our expansive national residential brokerage network that refers commercial opportunities as opportunities arise. • Market properties to those NYC retail and office tenants who are seeking more cost-effective rental rates.

  15. We Get The Word Out How? Exposure.Exposure. Exposure.

  16. Land, Danbury, CTPrice: $6,600,00028 acs. Off exits 1 & 2 off 1-84Mixed commercial usesContact: Dan MambrinoColdwell Banker CommercialScalzo GroupCall (914) 640-2828Mambrino@ColdwellBankerScalzo.com Listing Exposure Listing Ad Insertion Dates: February 28 May 9 June 20 September 12 November 7

  17. The Wall Street Journal • In 2007, Coldwell Banker Commercial placed 4 full-page ads in The Property Report section (Wednesdays) • Read by more than 2,000,000 readers 1-5 leads 74% 11+ leads 5% 0 leads 16% 6-10 leads 5% 84% received qualified leads! Advertisers of listed properties

  18. cbcworldwide.com1,252,000page viewsper month101,567 visits per month56,353 unique visitors per month

  19. You List With Us We share with MANY!!

  20. Central Data Exchange (CDX)

  21. Keep Your Finger on the Pulse • With Coldwell Banker Commercial, you can have real-time web access to your project updates. • Secure online document sharing

  22. InstantClientAccessSM A Web-based project and transaction management system that allows clients and Sales Associates to share deal information anytime, anywhere. • Property data: floor plans,spreadsheets, photos • Unlimited document storage • “Real-time” project updates • Simple, secure online document sharing and complete control over user access • Milestones and task management • Team rosters • Email tool for sending out updates

  23. The Right Business Partner • Name recognition • Brand trustworthiness • Extensive national client list • Market specialists in both Fairfield and Westchester counties • Extensive property exposure • Instant client access with real-time project updates

  24. Coldwell Banker Commercial Scalzo-Mambrino Group4 Gannett Drive, Suite 120White Plains, NY 10604 Tel: 914.640.2828Fax: 914.640.2818 www.cbcworldwide.com

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