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INNOVATION PROCESS - PowerPoint PPT Presentation

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INNOVATION PROCESS. By Elisante Ole Gabriel (Tanzania) [email protected], +255-784-455-499. INNOVATION and the ENTREPRENEUR. Innovation is the specific function of entrepreneurship Is the means to create new wealth

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Innovation process



Elisante Ole Gabriel (Tanzania)

[email protected],


Innovation and the entrepreneur

  • Innovation is the specific function of entrepreneurship

  • Is the means to create new wealth

  • Is the process to convert opportunities into marketable ideas

  • Is the vision to create a good idea and the perseverance and dedication to remain with the concept through implementation.

Innovation and the entrepreneur1

  • Entrepreneurs blend imaginative and creative thinking with a systematic, logical process ability.

  • They develop ability to see, recognize and develop opportunities.

  • There key questions need to be addressed

    Questions include:

Innovation and the entrepreneur2

  • What is the problem?

  • Whom does it affect?

  • How does it affect?

  • What costs are involved?

  • Can it be solved?

  • Would the marketplace pay for a solution?

Role of creativity
Role of Creativity

  • Is the generation of ideas that result in the improved efficiency of a system.

  • Two aspects:-process and – people

  • Process (goal oriented)

  • People (resources that determine the solution)

Problem solving approaches adaptor
Problem Solving Approaches/Adaptor

  • Solving rather than finding problem

  • Attempts to refine current practices

  • Tends to be means oriented

  • Sensitive to group cohesion and cooperation

  • Precise methodical approach

  • Employees are disciplined

Problem solving approaches innovator
Problem Solving Approaches/Innovator

  • Discovers problems and avenues of solutions

  • Questions basic assumptions related to current practices

  • Little regard for means- more interested in ends

  • Little tolerance for routine work

  • No need for consensus

Nature of the creative process
Nature of the Creative Process

  • Creativity is a process that can developed and improved

  • Creativity is not some mysterious and rare talent reserved for few

  • The creative process involves seeing relationship between things that others have not seen

Background of knowledge accumulation
Background of Knowledge Accumulation

  • Read in a variety of field

  • Join professional groups and associations

  • Attend professional meetings and seminars

  • Travel to new places

  • Talk to people about your subject

  • Develop a subject library for future reference

  • Pursue your natural curiosity

Incubation process
Incubation Process

  • Engage in routine or mindless activities

  • Exercise regularly

  • Play (sport, game, puzzle)

  • Think about the project or problem before falling asleep

  • Meditate and or self hypnosis

  • Sit back and relax on a regular basis

Idea experience
Idea Experience

  • Day dream and fantasize about your project

  • Practice your hobbies

  • Working in leisurely enrolment

  • Keep a notebook to record late night or early morning ideas

  • Take break while working

Evaluation and implementation
Evaluation and Implementation

  • Increase your energy level with proper exercise, diet and rest

  • Educate yourself in the business planning, process and all facets of business

  • Test your ideas with knowledgeable people

  • Take notice of your intuitive ideas and feelings

  • Seek advice from others…

The creative thinking process
The creative thinking process

  • Incubation

  • Knowledge Acc Creative Ideas


    Evaluation and


Characteristics of creative people
Characteristics of Creative People

  • Bright but not necessarily brilliant

  • Good at generating a high degree of different ideas in short period of time

  • Have positive image of themselves

  • Sensitive to the world around them

  • Able to withhold a decision to a problem till sufficient facts are collected

  • Motivated by challenging problems

Characteristics of creative people1
Characteristics of Creative People

  • Value their independence and no need for group approval

  • Lead a rich imagination

  • Flexible and not rigid or dogmatic

  • Concerned with meanings and implications of a problem.

The creative climate
The Creative Climate

  • A trustful management that does not over control the personnel

  • Open channels of communication among all members of the business

  • Considerable contract and communication with outsiders

  • Large variety of personality types

  • Willingness to accept change

The creative climate1
The Creative Climate

  • Enjoyment in experimenting with new ideas

  • Little fear of negative consequences for making mistakes

  • Selection and promotion of employees based on merit

  • Use techniques that encourage ideas

  • Sufficient financial, managerial, human and time resources for achieving goals

Innovative process
Innovative Process

  • Successful innovators:

  • Look at figures

  • Look at people

  • Analytically workout what the innovation has to be to satisfy the opportunity

  • Look at potential users of the product to study their expectations, values and ideas

  • Create new customers and new markets

Types of innovation
Types of Innovation

  • Invention

  • Extension

  • Duplication

  • Synthesis (combination of existing concepts and factors into a new formation)

Principles of innovation
Principles of Innovation

  • Be action oriented

  • Make the product, process or service customer-based

  • Make product, process, or service simple and understandable

  • Start small

  • Aim high

  • Try-test-revise

Principles of innovation1
Principles of Innovation


  • Learn from failure

  • Follow a milestone schedule

  • Reward heroic activity

  • Work, work, work.

The end

Thank you for you Attention