64% of American adults drink alcohol beverages
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64% of American adults drink alcohol beverages 96% of American adult drinkers drink responsibly and in moderation. Source: Responsible Drinking Study, conducted by GfK Custom Research via telephone survey to 960 adults aged 21+ in the US, January 2010.

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Presentation Transcript
64% of American adults drink alcohol beverages96% of American adult drinkers drink responsibly and in moderation

Source: Responsible Drinking Study, conducted by GfK Custom Research via telephone survey to 960 adults aged 21+ in the US, January 2010.

Q1. Do you ever drink any alcohol beverages, even if it’s only for special occasions? Base: total respondents (n= 960)Q3. When you drink, would you say you drink responsibly and in moderation? Base: respondents who drink (n=603)


46% of American adults drink beer96% of American adult beer drinkers drink responsibly and in moderation

Responsible Drinking

Source: Responsible Drinking Study, conducted by GfK Custom Research via telephone survey to 960 adults aged 21+ in the US, January 2010.

Q1. Do you ever drink any alcohol beverages, even if it’s only for special occasions? Base: total respondents (n= 960)Q3. When you drink, would you say you drink responsibly and in moderation? Base: respondents who drink beer (n=426)


Detailed findings

Detailed Findings

2010 United States Responsible Drinking Study

Based on Total Sample

  • 64% or 141.5 million American adults drink alcohol beverages.

    • 96% or 135.9 million American adults drink responsibly and in moderation.

  • 46% or 101.7 million American adults drink beer.

    • 96% or 97.6 million American adults drink beer responsibly and in moderation.

Source: U.S.Census Bureau, Population Division, Interim State Population Projections, 2005. The 2010 Total 21+ Population is 221,214,985

http://www.census.gov/population/projections/DownldFile4.xls


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