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Elanco Hunger Initiative. Alliance to End Hunger National Hunger Free Communities Summit February 25, 2012. About Elanco. Our Vision: Food and companionship enriching life Our Mission:

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elanco hunger initiative

Elanco Hunger Initiative

Alliance to End Hunger

National Hunger Free Communities Summit

February 25, 2012

about elanco
About Elanco
  • Our Vision:
    • Food and companionship enriching life
  • Our Mission:
    • We make life sciences work better for people by transforming animal protein production and companion animal care
  • Our primary Corporate Cause is finding ways to positively impact hunger
    • We have a strategic relationship with Heifer International
      • Indonesia, Zambia, China
    • We are working with coalitions in Indianapolis to fight childhood hunger
    • Our employees are engaged in many types of local hunger efforts around the world

The Indy Hunger Network is a coalition of representatives of all major food providers and leading anti-hunger organizations whose goal is to significantly reduce hunger in Indianapolis and surrounding areas

childhood hunger initiative community commitment to a bold vision
Childhood Hunger InitiativeCommunity Commitment to a Bold Vision

Create and Execute Well

Developed Programs

Add Some Key


Achieve a

Desired Outcome

  • IFRN
  • Partners
  • Expertise
  • Leadership
  • Funding
  • Passion

Summer Meals

School Breakfast

  • A hunger-free
  • Indianapolis
  • community
  • for all
  • children by
  • 2015

Pantry Partners





New Ideas

All Linked Through A Hunger

Awareness Campaign (211)

childhood hunger initiative the summer servings campaign
Childhood Hunger Initiative The “Summer Servings” Campaign
  • From summer 2011 to 2012, added 81,000 meals (+11%)
  • Executed critical research program; 5000 respondents
    • Key learnings: lack of awareness is still top issue; activities at sites will “draw in” kids
  • Core team in place (three months earlier than last year)
  • Goal is to grow by >25% in 2012
childhood hunger initiative backsack program
Childhood Hunger Initiative “BackSack” Program
  • Geared towards providing chronically hungry children with weekend nutrition
    • 3300 kids served in last school year
  • At end of 2011….5100 kids in 101 schools!
  • On track for 10,000 kids by end of school year 2012
  • Educators consistently discuss benefits: better attendance, improved focus, fewer behavioral issues
childhood hunger initiative school breakfast program sbp
Childhood Hunger Initiative School Breakfast Program (SBP)
  • Only half of eligible children receive breakfast
  • Increase participation in federally funded breakfast program
  • Understand and leverage best practices using Six Sigma methodology
  • Pilot enhanced processes in 3 schools in January 2012
  • Expand to 60 schools in 2012-2013 school year
hunger awareness campaign a bold and sustainable plan
Hunger Awareness CampaignA Bold and Sustainable Plan
  • The time is right for major “leap forward” to further support hungry Hoosiers
  • Develop and execute an Awareness Campaign utilizing the 211 organization as a cornerstone
  • Working closely with core members of the Indy Hunger Network leadership, Publicis has developed an integrated plan that includes three phases:
    • Phase I: Research and Planning
    • Phase II: Referral Sources Launch
    • Phase III: Consumer Launch
a public private partnership it can work
A Public/Private PartnershipIt can work!
  • What are some key components (Elanco perspective):
    • “Wildly” engaged senior leadership
    • Dedicated time and resources….and mean it!
      • Specifically identified (and funded) programs
      • Targeted use of people…and their skills
      • Half day per quarter devoted to hunger cause
      • Does not have to be a huge investment….but focus is important
    • Lots of “invested” employees
      • Not all wish to participate….though many do
      • But, everyone need to understand why!