Top Left technique. Users should be able to look at a website and work out what it’s about in less than 4 seconds. Put the introduction text at the top of the layout.
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Blocks of text should not be too long or too wide.
When paragraphs get long, they’re harder to read because there’s less whitespace.
Whitespace gives paragraphs shape, which acts like visual clues, making it easier to find your place, and to find the start of the next line.
Use small paragraphs. Lines of around 100 characters have neat bite-size chunks of text that can easily be read. That’s why newspapers and magazines use several columns on a page, and why books use the same format.
Create emphasis through using underlines, bold and italics, but don’t use them too much.
Emboldening increases contrast, and contrast only works when it has something to contrast against. Lots of bold text doesn’t draw attention, it competes for attention, creates extra noise and decreases readability.
Italics are good for emphasising words or short phrases.
Underlining text can emphasise certain words or short phrases, but use it in moderation. Be careful that underlining for emphasis is not mistakable for a hyperlink.
Font sizes work as signs that say "Here is something important" or "Here is a new section”.
There needs to be enough difference for text size to work.
Don’t use more than 3 different font sizes for your main content (i.e. main header, sub-header, body). Other screen elements may use alternative sizes (such as superscript/subscript, labels, advertisements, separate navigation links).