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The Davis Studio Series Communicating through Graphic Design

The Davis Studio Series Communicating through Graphic Design. Print and Digital Editions. A Discussions4Selling Webinar August 2, 2012. Why a graphic design textbook? . Fast-growing career Importance of visual literacy Workplace design skills . Why this graphic design textbook? .

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The Davis Studio Series Communicating through Graphic Design

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  1. The Davis Studio SeriesCommunicating through Graphic Design Print and Digital Editions A Discussions4Selling Webinar August 2, 2012

  2. Why a graphic design textbook? • Fast-growing career • Importance of visual literacy • Workplace design skills

  3. Why this graphic design textbook? • Workplace-based studios • Outstanding visual examples • Introduces basic principles • Covers major design areas • Digital throughout

  4. Program philosophy • Good graphic design teaching should: • Be flexible (applicable to pencil or computer) • Reinforce the elements and principles of art/design • Emphasize sketching before computer work • Teach students how to design, regardless of tools

  5. Why no design software? • Avoid redundancy • Avoid obsolescence • Focus on fundamentals

  6. Organization Two parts Part One:Nuts and Bolts (background) Part Two: Design Challenges (specific areas in which designers work) Eight chapters 1What Is Graphic Design? (history, definitions) 2 The Art of Graphic Design (using the elements and principles of design) 3 The Design Process (components of design and how they are put together) 4 Identity Design (brands, logos, trademarks, packaging, flags, currency) 5 Publications Design (books, newspapers, magazines, newsletters, annual reports) 6 Advertising Design (posters, billboards, print ads, direct mail, radio and TV ads, web ads) 7 Environmental and Information Design (maps, signs, charts and diagrams, exhibits) 8 Digital Design (websites, animation/sound, games)

  7. Consistent Studio Series support: SE • Student Edition • Elements and Principles sidebars • Design History sidebars • How-to… sidebars in every chapter • Student Galleries in every chapter • Studio Experience at the end of every chapter • Career Profile in every chapter • Chapter Review concludes every chapter • Handbook section at end

  8. Consistent Studio Series support: TE • Annotated Teacher’s Edition • National Standards • Teaching Tips • Inquiry • Lesson extensions • Special Needs • Interdisciplinary • Aesthetics, History • Web Connections • Designing a Digital Studio • Ancillaries • Studio, Vocabulary, Artist, Assessment Masters • Overheads • DAI Digital Image Set Studio Masters Vocabulary Masters Assessment Masters

  9. Digital edition • In SE and TE • Live links to websites • Searchable content • Share lessons easily • Additional Enhancements • E-book library • E-lesson planner • E-portfolios • E-learning communities • Student access • Ancillaries available as for print edition

  10. A few of my favorite things Distinctive Stamps and money, pp. 96-97 Chapter 7, p. 146 Practical How to… Plan Navigation, page 176-77 Satisfying The Golden e-Rules, page 180 Beautiful and Informative Timeline, page 214-226 Imagine Julie Andrews singing…

  11. Meet the authors • Kevin Gatta • Design Director at Gatta Design & Co., Inc., and Distinguished Professor for the Graphic Communications Design Department at Pratt Institute, New York, NY • Has worked for major design studios such as The Pushpin Group, Lubalin Associates, and David Pocknell & Co (UK) • Claire Mowbray Golding • Oversaw the content and graphic design of most Davis products for over 20 years • Worked with art educators, learning about their needs through focus groups, NAEA, and general market research • Writer and editor, especially of children’s books:What’s That Bird?, Becoming an Urban Wildlife Detective, The Art of Cape Dorset, Shadow Puppet Magic

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