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Understanding Vision. What is Vision? Components of Vision Example of Vision 2. Developing a Vision Class Exercise- Creating Vision Take Home vision Creation (Conservation Crisis Team). Vision. What is Vision ?. Core Ideology. Envisioned Future. Core Values. Vision Level BHAG.

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understanding vision

Understanding Vision

  • What is Vision?
        • Components of Vision
        • Example of Vision
  • 2. Developing a Vision
        • Class Exercise- Creating Vision
        • Take Home vision Creation (Conservation Crisis Team)
slide2

Vision

What is Vision?

Core Ideology

Envisioned Future

Core Values

Vision Level BHAG

Core Purpose

Vivid Description

slide3

Core Values

Core Ideology

Core Purpose

Core Ideology defines the enduring character of an organization- a consistent identity.

  • Core Ideology is:
    • Unchanging
    • A source of guidance and inspiration
    • The glue that holds the org. together
    • Consists of two main parts- Core Values & Core Purpose
example of core values
Example of Core Values

Core Values of Sony (1950’s)

  • Elevation of the Japanese culture and national status
  • Being a pioneer- not following others; doing the impossible
  • Encouraging individual ability and creativity
what are core values
What are Core Values?

Core Values are the essential and enduring tenets of an organization. Core Values:

  • Have intrinsic value to those inside the org.
  • Stand the test of time

Organizations tend to have 3 to 5 core values.

example of core purpose
Example of Core Purpose

Core Purpose of Sony (1950’s)

To experience the sheer joy of innovation and the application of technology for the benefit and pleasure of the general public.

what is core purpose
What is Core Purpose?

Core Purpose is the organization’s reason for being; it reflects the people’s idealistic motivations for doing the company’s work.

Core Purpose:

  • Can never be fully realized
  • Answers the question- We make product or service X- Why is this important?
slide8

Vision Level BHAG

Envisioned Future

Vivid Description

Envisioned Future is a concrete comprehensive visualization of an yet unrealized aspiration of a company.

It encompasses two parts:- Vision level BHAG and a Vivid Description of that BHAG.

what is vision level bhag
What is Vision Level BHAG?
  • Vision level Big Hairy Audacious Goalis:
  • Clear, compelling, unifying focal point of effort, that acts as a catalyst for team spirit.
  • Applies to entire organization
  • Requires 10 to 30 years to complete.
  • 50% to 70% probability of success
example of vision level bhag
Example of Vision Level BHAG

Vision Level BHAG of Sony (1950’s)

Become the company most known for changing the worldwide poor-quality image of Japanese products.

slide11

Some company BHAG goals...

Become a $125 billion company by the year 2000 [Wal-Mart, 1990)

Became the company most known for changing the worldwide poor-quality image of Japanese products (Sony, early 1950s)

Knock off RJR as the number one tobacco company in the world (Philip Morris, 1950s)

Become the Nike of the cycling industry [Giro Sport Design, 1986)

Become as respected in 20 years as Hewlett-Packard is today (Watkins-Johnson, 1996)

Become the Harvard of the West (Stanford University, 1940s)

Become number one or number two in every market we serve (General Electric Company, 1980s)

example of vivid description
Example of Vivid Description

Vivid Description

We will create products that become pervasive around the world… We will be the first Japanese company to go into the US market and distribute directly. We will succeed with innovations that US companies have failed at…Made in Japan will mean something fine, not something shoddy.

what is a vivid description
What is a Vivid Description?

Vivid Description is a vibrant, engaging and specific description of what it will be like to achieve the BHAG.

Vivid Description:

  • Passion, emotion and conviction are essential
  • Translates the BHAG into an image in minds of employees.
slide15

Vision of Sony in the 1950’s

Core Ideology

Envisioned Future

Core Values

Vision Level BHAG

        • Elevation of the Japanese culture and national status
  • Being a pioneer- not following others; doing the impossible
  • Encouraging individual ability and creativity

Become the company most known for changing the worldwide poor-quality image of Japanese products.

Vivid Description

Core Purpose

We will create products that become pervasive around the world… We will be the first Japanese company to go into the US market and distribute directly. We will succeed with innovations that US companies have failed at…Made in Japan will mean something fine, not something shoddy.

To experience the sheer joy of innovation and the application of technology for the benefit and pleasure of the general public.

Adapted from Collins and Porras (1996)

slide16

Personal Vision Statement

Core Ideology

Envisioned Future

Core Values

Vision Level BHAG

  • Community/Family
  • Optimism
  • Passion
  • Creativity
  • Fun
  • Integrity
  • Work-life Balance

Become a well known political

leader and source of inspiration to those in my community.

Vivid Description

Core Purpose

I will build a strong personal image based on care for others as I would for self. I will engage in endeavors to bring families, and people together towards a common goal. I will be seen as an unselfish and passionate leader who is courageous and pragmatic.

To encourage, inspire, create and build positive relationships that in turn generate strong communities.

do not confuse
Do Not Confuse

Envisioned Future features..

Core Ideology features..

  • Discovery Process
  • Never changes
  • What company stands for
  • Creative Process
  • Changes once BHAG is attained
  • What company aspire to become.

Core Ideology vs. Envisioned Future

do not confuse1
Do Not Confuse

Core Purpose features..

Vision Level BHAG features..

  • Can never be completed
  • Not a specific goal
  • Forever pursued
  • Achievable in 10 to 30 years
  • Clearly articulated goal
  • Once reached, move on to next goal.

Core Purpose vs. Vision level BHAG

do not confuse2
Do Not Confuse

Goal (traditional sense) features..

Vision Level BHAG features..

  • Strategic Level
  • Company/Departmental Scope
  • Long time horizon 10 to 30years
  • What company aspire to become.
  • Operational Level
  • Task Specific
  • Short time horizon
  • Used to achieve BHAG

Eg. Become the company most known for changing the worldwide poor-quality image of Japanese products.

Eg. Reach a sales target of$1 000 000 in the Latin American market in one year..

BHAG vs. Goal

developing a vision
Developing a Vision

ClassExerciseUse Concepts discussed in this Vision Lecture and in the Collins and Porras article to develop a:Vision for Environmental Round Table

Tip- Use Sony’s Vision as a Template.

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