Understanding vision
This presentation is the property of its rightful owner.
Sponsored Links
1 / 20

Understanding Vision PowerPoint PPT Presentation


  • 327 Views
  • Uploaded on
  • Presentation posted in: General

Understanding Vision. What is Vision? Components of Vision Example of Vision 2. Developing a Vision Class Exercise- Creating Vision Take Home vision Creation (Conservation Crisis Team). Vision. What is Vision ?. Core Ideology. Envisioned Future. Core Values. Vision Level BHAG.

Download Presentation

Understanding Vision

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Understanding vision

Understanding Vision

  • What is Vision?

    • Components of Vision

    • Example of Vision

  • 2. Developing a Vision

    • Class Exercise- Creating Vision

    • Take Home vision Creation (Conservation Crisis Team)


  • Understanding vision

    Vision

    What is Vision?

    Core Ideology

    Envisioned Future

    Core Values

    Vision Level BHAG

    Core Purpose

    Vivid Description


    Understanding vision

    Core Values

    Core Ideology

    Core Purpose

    Core Ideology defines the enduring character of an organization- a consistent identity.

    • Core Ideology is:

      • Unchanging

      • A source of guidance and inspiration

      • The glue that holds the org. together

      • Consists of two main parts- Core Values & Core Purpose


    Example of core values

    Example of Core Values

    Core Values of Sony (1950’s)

    • Elevation of the Japanese culture and national status

    • Being a pioneer- not following others; doing the impossible

    • Encouraging individual ability and creativity


    What are core values

    What are Core Values?

    Core Values are the essential and enduring tenets of an organization. Core Values:

    • Have intrinsic value to those inside the org.

    • Stand the test of time

      Organizations tend to have 3 to 5 core values.


    Example of core purpose

    Example of Core Purpose

    Core Purpose of Sony (1950’s)

    To experience the sheer joy of innovation and the application of technology for the benefit and pleasure of the general public.


    What is core purpose

    What is Core Purpose?

    Core Purpose is the organization’s reason for being; it reflects the people’s idealistic motivations for doing the company’s work.

    Core Purpose:

    • Can never be fully realized

    • Answers the question- We make product or service X- Why is this important?


    Understanding vision

    Vision Level BHAG

    Envisioned Future

    Vivid Description

    Envisioned Future is a concrete comprehensive visualization of an yet unrealized aspiration of a company.

    It encompasses two parts:- Vision level BHAG and a Vivid Description of that BHAG.


    What is vision level bhag

    What is Vision Level BHAG?

    • Vision level Big Hairy Audacious Goalis:

    • Clear, compelling, unifying focal point of effort, that acts as a catalyst for team spirit.

    • Applies to entire organization

    • Requires 10 to 30 years to complete.

    • 50% to 70% probability of success


    Example of vision level bhag

    Example of Vision Level BHAG

    Vision Level BHAG of Sony (1950’s)

    Become the company most known for changing the worldwide poor-quality image of Japanese products.


    Understanding vision

    Some company BHAG goals...

    Become a $125 billion company by the year 2000 [Wal-Mart, 1990)

    Became the company most known for changing the worldwide poor-quality image of Japanese products (Sony, early 1950s)

    Knock off RJR as the number one tobacco company in the world (Philip Morris, 1950s)

    Become the Nike of the cycling industry [Giro Sport Design, 1986)

    Become as respected in 20 years as Hewlett-Packard is today (Watkins-Johnson, 1996)

    Become the Harvard of the West (Stanford University, 1940s)

    Become number one or number two in every market we serve (General Electric Company, 1980s)


    Example of vivid description

    Example of Vivid Description

    Vivid Description

    We will create products that become pervasive around the world… We will be the first Japanese company to go into the US market and distribute directly. We will succeed with innovations that US companies have failed at…Made in Japan will mean something fine, not something shoddy.


    What is a vivid description

    What is a Vivid Description?

    Vivid Description is a vibrant, engaging and specific description of what it will be like to achieve the BHAG.

    Vivid Description:

    • Passion, emotion and conviction are essential

    • Translates the BHAG into an image in minds of employees.


    Putting it all together

    Putting it all Together


    Understanding vision

    Vision of Sony in the 1950’s

    Core Ideology

    Envisioned Future

    Core Values

    Vision Level BHAG

    • Elevation of the Japanese culture and national status

  • Being a pioneer- not following others; doing the impossible

  • Encouraging individual ability and creativity

  • Become the company most known for changing the worldwide poor-quality image of Japanese products.

    Vivid Description

    Core Purpose

    We will create products that become pervasive around the world… We will be the first Japanese company to go into the US market and distribute directly. We will succeed with innovations that US companies have failed at…Made in Japan will mean something fine, not something shoddy.

    To experience the sheer joy of innovation and the application of technology for the benefit and pleasure of the general public.

    Adapted from Collins and Porras (1996)


    Understanding vision

    Personal Vision Statement

    Core Ideology

    Envisioned Future

    Core Values

    Vision Level BHAG

    • Community/Family

    • Optimism

    • Passion

    • Creativity

    • Fun

    • Integrity

    • Work-life Balance

    Become a well known political

    leader and source of inspiration to those in my community.

    Vivid Description

    Core Purpose

    I will build a strong personal image based on care for others as I would for self. I will engage in endeavors to bring families, and people together towards a common goal. I will be seen as an unselfish and passionate leader who is courageous and pragmatic.

    To encourage, inspire, create and build positive relationships that in turn generate strong communities.


    Do not confuse

    Do Not Confuse

    Envisioned Future features..

    Core Ideology features..

    • Discovery Process

    • Never changes

    • What company stands for

    • Creative Process

    • Changes once BHAG is attained

    • What company aspire to become.

    Core Ideology vs. Envisioned Future


    Do not confuse1

    Do Not Confuse

    Core Purpose features..

    Vision Level BHAG features..

    • Can never be completed

    • Not a specific goal

    • Forever pursued

    • Achievable in 10 to 30 years

    • Clearly articulated goal

    • Once reached, move on to next goal.

    Core Purpose vs. Vision level BHAG


    Do not confuse2

    Do Not Confuse

    Goal (traditional sense) features..

    Vision Level BHAG features..

    • Strategic Level

    • Company/Departmental Scope

    • Long time horizon 10 to 30years

    • What company aspire to become.

    • Operational Level

    • Task Specific

    • Short time horizon

    • Used to achieve BHAG

    Eg. Become the company most known for changing the worldwide poor-quality image of Japanese products.

    Eg. Reach a sales target of$1 000 000 in the Latin American market in one year..

    BHAG vs. Goal


    Developing a vision

    Developing a Vision

    ClassExerciseUse Concepts discussed in this Vision Lecture and in the Collins and Porras article to develop a:Vision for Environmental Round Table

    Tip- Use Sony’s Vision as a Template.


  • Login