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company profile

Company Profile

The name of BERGER has been associated with paints manufacturing for more than two centuries. In Pakistan, BERGER has been the pioneer in organized paint manufacturing and was the first company to introduce premium quality paints in Pakistan, Berger stated its operation in Pakistan in 1950.

 BERGER PAINTS PAKISTAN becomes a public limited company in 1974, when 49.38% of its share was acquired by Pakistani investors, while the remaining 50.62% were held by the U.K parent company, Jenson & Nicholson Limited. Soon afterwards, Jenson & Nicholson limited was taken over by Hoechst, one of the world’s major manufacturers of chemicals and allied products.

Slotrapid Limited, a U.K based company with diversified business interests, acquired the control of BERGER paints Pakistan limited in 1991.

BERGER paints launched its second paint manufacturing facility in 2006 located in Lahore, this is a state-of-the-art plant geared to incorporate the latest technologies to produce paints and coatings for a variety of applications.

berger s mission statement

Berger\'s Mission Statement

·We will vigorously promote and safeguard the interests of our employees, our shareholders, our suppliers and all our others business associates.

·We will achieve corporate success through an unwavering commitment to provide our customers high quality products to their ultimate satisfaction.

industry overview
Industry Overview
  • Market Share Company Vise
list of paint manufacturers

List Of Paint Manufacturers

The total sale of in Pakistan is 50 million liters per annum . There are about 8 paint manufacturers out of which two are multinational and other are local.

Berger paint

ICI paint

Nelson paint

Penguin paint

Reliance paint

Jouton paint

Gobi paint

Point paints

supply chain mission statement

Supply Chain Mission Statement

They do forecast from sales

Arrange material against forecast

Mr. Tanveer (Head of Supply Chain, Berger Pakistan) quoted

“Our Supply Chain starts from

Sales and ends up with the Sales”

Means

Production

Distribution

Sale

berger s products

Berger\'s products

Berger has 600 products in all and 1800 SKU’S depending on type of paint, and shades.

1 DECORATIVE: (Household Paints)

Water base

  Plastic emulsion

Economy emulsion

Oil base

Berger elegant

Berber enamel

2 AUTOMOTIVE PAINTS:

3 POWDER PAINTS:

4 TIMBERCOAT RANGE OF PAINTS

5 BERGER ROAD SAFETY

6 DEFENCE MARINE PAINTS

7 PRINTING INKS:

berger s customers for automotive paints

Berger\'s customers for AUTOMOTIVE PAINTS

Cars assemblers

Honda.

Toyota.

Chevrolet Joy.

Revo.

COMMERCIAL VEHICLES

Zabardast, Truck.

Master Truck.

Star Truck.

Kalash Pick-up.

Hino Buses.

MOTORCYCLES:

Honda.

Yamaha.

Suzuki.

25 Chinese brands.

TRACTORS:

  Fiat Tractors.

sUniversal Tractors.

berger s other customers

Berger’s other customers

GENERAL INDUSTRIAL PAINTS:

Singer.

Philips.

Siemens.

Pak Fan.

PSO.

PBS.

Caltex.

KSB Pumps.

PROTECTON: (Heavy Duty Coatings)

National Refinery.

Pak Arab Refinery.

Karachi Fish Harbour.

White Oil pipeline project.

Telecommunication Towers of Ufone, Telenor, Mobilink, Paktel and Al Warid

slide10

POWDER PAINTS:

Appliances of PEL, Waves, Philips , Dawlence

BERGER ROAD SAFETY. Paints for road and runway markings:

Islamabad – all CDA roads.

Motorway.

Kohat Tunnel.

DHA, Karachi.

Karachi – Hyderabad Highway.

Mai Kolachi Road.

Shahbaz Airfield.

Bahria Town.

Lahore -Sheikhupura Expressway.

DEFENCE MARINE PAINTS:

Specialized paints for Army, Navy, Air Force, Shipyard and Fish Harbour.

company location

Company Location

Head Office:

phone :111-237-437

Adress:D-31-south avenue S.I.T.E Karachi

Factories  

Karachi

Phone: 111-237-437

Adress: D-31-south Avenue S.I.T.E Karachi

Lahore

Phone: 111-237-437

Address: plot 20 Multan road Lahore

organizational chart

Organizational Chart

President

CEO

Director sales

GM technical

GM Finance& audit

Controller personal& admin

Controller production planning

ss

Logistic manager

Product manager

Management trainee

supply chain integration

Supply Chain Integration

End consumer

End consumer

End consumer

Retailer

Retailer

Retailer

Distributors

Distributors

Dealers

Central Region

Business Vertical

Southern Region

Northern Region

Warehouse

Manufacturing Karachi& Lahore

Store

pigments

Extender

Labels

Binder

Procurement

Supplies

Cartons

Solvents

Containers

score modal

Plan

SCORE Modal

Source

Make

Deliver

Return

slide15

Plan

Firstly the company’s plan includes sales forecast followed by the planning of material procurement and planning for other processes. Basically Forecasting is done for different products based on two bases as follow

Quarterly basis:

On quarterly basis the sales forecast is done one quarter earlier. Suppose if they need the required target in August they do the sales forecast two quarters earlier in between January and March.

Monthly basis:

On monthly basis the sales forecast is done one month before, they check the inventory if there is sufficient amount of stock available in that than they are meeting with the forecast requirements, but in case if there is a shortage in inventory they increased their production till the time they meet to their required target.

demand trend

Demand Trend

High Demand

Months

October, November, December, January , June, July

Reason

Due to marriage Season ,Eid season and rainy season

Low Demand

Months

February, March, April, August, September

source

Source

 In making the paints and other products there are 2500 different raw materials are used. Of which 60% is imported and 40% is acquired from local suppliers

Suppliers:

Raw material is acquired by three types of suppliers as mention earlier that 60% of the total raw material is imported and other by local suppliers.

Local suppliers:

Local suppliers are those from which we purchased our raw material local from the market that is 40%.

Local Imported Suppliers:

Local importer suppliers are those who import the raw materials and sale out that to them, they play a third part role; they do that kind of procurement when they required less amount of raw material.

Overseas Suppliers:

These are the suppliers where a company directly does the procurement from them. These are the overseas suppliers.

list of overseas suppliers

List of overseas Suppliers

1 Japan:

Nippo Trading

Mitsui co.

2 Taiwan:

·Eternal chemical

3  Korea:

·Kukdo chemical

4 China:

·Deping chemical

·Runfa Ltd

·Sinochem international

5 Dubai:

· Enoc international

· Patio chemicals

6 India:

· Essac international

· Pedilite chemical

slide19

Make

Detail of Manufacturing units

Karachi

Location D-31-south Avenue S.I.T.E Karachi

Production capacity Manufacturing capacity of maximum 30 million litersper month

Average production No average 0.7 million liters is produced

Type of paint produce decorative, automotive, powder, and industrial paints are produced

Lahore( Established in 2006)

Location plot 20 Multan road Lahore

Production capacity Manufacturing capacity of maximum five laces liters per month

Average production No average 0.3 million liters is produced

Type of paint produce Only Decorative paints are produced

manufacturing process

Manufacturing process

1 Acquisition of material:

The procurement department controls store and it is issued as per the production schedule.

2 Charging:

In this process the raw material is put in to machines in different batch sizes. Minimum of two hundred and onwards.

3 Grinding:

Here the solid raw material is put in to grinder in order to make a paste of that to mix it in liquid raw material.

4 Mixing:

This is the last process of manufacturing, they’re liquid and paste and other material like bonging, gloss, and base is added.

5 Quality check:

Quality of the product is checked in all terms it include color, shine , base , drying time.

6 Filing

After the paint is cleared by the quality control then it is filled. Order of tins provide at the same time when production schedule is made.

7 Storage:

In last the tins of the paint is stored in the warehouse located in the factory.

deliver

Deliver

They have their distribution zonal wise, which are as followed

 s

Southern Zone:

In southern zone they have the cities of Sindh and Baluchistan, where they deliver their product. They have their own dealers.

Northern Zone:

In Northern zone they have the distribution in cities of Punjab like Multan, Gujranwala etc. Their major distribution in Punjab is in Gujranwala because it is used for the manufacturing in electric appliances over there.

Central Zone:

Where as in a central zone all the area that comes in the region of Islamabad. They also do their exports to Afghanistan but it is just a 1%.

Lead Time:

Nation wide they have their lead-time of minimum 04 days and maximum 06 days, where as during the export to Afghanistan it is 15 days.

territory division in karachi

Territory division in Karachi

Territory A

Nazimabad, Orangi town, Shairshah, Golimar,

Kamari,

Territory B

Defence, Clifton, Ghazari

Territory C

Landahi, Korangi, Malir, Gulshin

return

Return

Damage Material

As per the company policy every distributor or salesman has entitled of returning 2% damage material of its total sale , if any damage occurs

Expired Material

Normally return of material due to expiry occurs rarely . But if ever it occur

they recycle the returned material.

warehouses

Warehouses

Berger has mainly two warehouses located at Karachi factory named RG-1 and EB-4 and Lahore from these warehouse location finished products are transported other regional warehouses. Details are given below

Southern Region Warehouses

KARACHI

phone :111-237-437

Adress:D-31-south avenue S.I.T.E Karachi

Capacity: 0.7 Million liters

Lead Time from Lahore: 42-72

HYDRABAD

phone :0221-720908

Adress: shop no 06, Nana Bhai Center, Bohri Bazar Sadar

Capacity: 40,000 liters

QUETTA

phone :081-822772-3

Adress: M/S K.M Khan & CO< Suraj Ganj Bazar Basant singh Road

Capacity: 40,000 liters

Lead Time from Karachi: 36 hours

slide25
Northern Region Warehouse

LAHORE

phone :111-237-437

Adress:36 Industrial are kot lakhpat

Capacity: 1.0 Million liters

Lead Time from Karachi: 42-72 hours 

GURANWAL

phone :0431-711206

Adress: Butter Trades 106 C Satellite Town

Capacity: 0.2 Million liters

Lead Time from Karachi: 48-70 hours

Lead Time from Lahore: 24-36 hours

MULTAN

phone :061-517501

Adress: asharfia plaza, chawk fawara

Capacity: 70,000 liters

Lead Time from Karachi: 48-60 hours

Lead Time from Lahore: 24-36 hours

Central region Warehouse

ISAMABAD

phone :111-237-437

plot no 201, street no 01, sector 1-10/13 Industrial area

capacity: 0.4 million liters

Lead Time from Karachi: 72-90 hours

Lead Time from Lahore: 12-24 hours

RAWALPINDI

phone :051-444648

Shan distributors,471 D,6th road Settlite Town

Capacity: 50,000 liters

Lead Time from Karachi: 72-90 hours

Lead Time from Lahore: 12-24 hours

capacity chart of warehouses

Capacity chart of Warehouses

City Capacity in liters Lead time in hours

Karachi Lahore

Karachi 700,00042– 72hrs

Hydrabad 40,000

Quetta 40,000 36 hrs

Lahore 10,00,000 42– 72hrs

Gurawala 200,00048-70 hrs 24-36 hrs

Multan 70,00048-60 hrs 24-36 hrs

Islamabad 400,00072- 90 hrs 12-24 hrs

Rawalpindi50,00072-90 hrs 12-24hrs

dispersment of finish good to warehouse

Dispersmentof finish good to warehouse

Paints are placed and stored in the shelve in color or paint type vise

Dispersement of paint is done on the basis of First in firs out that is (FIFO)

For distribution with in the city paints containers are not packed in cartons

If distribution out side the city then containers are packed in cartons.

shelf life

Shelf life

Oil base

Shelf life for oil based paints is more than 6 months. after six months these paints get fungus in it , and expiry oil based paints get some chemical reactions in it.

Water base

water based paints having shelf life of 6 months and if it is not sold out , it gets fungus, then anti fungal agents are added and paint is reprocessed.

Note

These paints gets expire in rare cases it is return to company and reprocessed again to be converted it in to new shelf life.

export documents
Export documents
  • Form E (Bank)
  • Letter Head (Overseas Chamber of Commerce)
  • Form fillings
  • Commercial Invoice
  • Performance invoice (Placing $ rate)
  • Certificate of origin
  • Form E submission to accounts
  • Two Director Signatures from the company
  • Endorsement by Bank
  • Two-clearance certificate (Chamber of Commerce and Overseas)
  • Certificate of Origin}
  • Commercial Invoice
  • Sales tax Invoice
procurement process

BILL OF MATERIAL

Procurement process

PRICE NEGOTIATION

SOURCES OF SUPPLIIERS

ESTABLISH LC

PURCHASED ORDER

RECOVERY OF DOCUMENTS

CLEARING AGENTS

POSSESSION OF MATERIAL

GOODS RECIEPT NOTE

a commitment to excellence

A Commitment to Excellence

BERGER is an ISO-9001:2000 certified company. A trusted name in quality paints, coatings and allied products for household, commercial and industrial use, Berger makes no compromises in its quality standards.

A test facility has been established at the factory in Karachi to achieve and maintain standards of the highest quality and reduce testing periods. The company has also made investment in new equipment.

 Berger places great emphasis on marinating rigid quality control standards. This includes training of personnel in the latest manufacturing methods and procedures, application of rigorous testing measures at the finished product stage and introduction of computerized color matching technology.

sales performa

Sales Performa

Local:

Decorative Department 70%

 Decorative includes all house Paints in all territories

 s

Automotives 20%

 Honda Motors (Lahore 100% Shades)

Suzuki

Yamaha

Toyota

China Bike Industry

General Industry (institutional sales) 10 %

 Pakistan Navy

Pakistan Army

City District Govt. Karachi (for black and yellow colors for footpaths and roads signs)

Pakistan state oil company ltd

Semins Pakistan

Fan Industries Gujranwala

Pell refrigerators

exports

Exports

Country: Afghanistan

Quantity Exported: 18000 to 20,000 liters per year

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