visit rwandaclothing.com

1. We create clothes in Rwanda. Every product of RWANDA CLOTHING is designed and produced in Rwanda. RWANDA CLOTHING is truly Made in Rwanda. We are a fashion producer from Africa. We design African-international fashion. RWANDA CLOTHING was the first Rwandan fashion brand and established in February 2012 in Kigali by founder Joselyne Umutoniwase who is the creative mind behind the brand and one of the best new talents in creating fashion in Africa. She is born in Rwanda and has developed her famous design artwork over the last decade while living and working in Africa and Europe. The philosophy behind Joselyne’s brand is simply to set the highest standards of customer care and customer satisfaction in African fashion. We truly love our customers. With its brand world, RWANDA CLOTHING targets three different consumer groups of women’s and men’s fashion clothing as well as kids wear. The brand covers an extensive product range consisting of less expensive clothes for younger customers, elegant and chic clothes in a medium price range, high fashionable and expensive haute couture, as well as accessories, children’s fashion, home textiles and other home decoration. As an internationally successful brand, RWANDA CLOTHING will become synonymous with African fashion and lifestyle worldwide. We represent authenticity, independence, creativity, innovation, ambition and professionalism, sense of responsibility and environmental awareness as well as what is natural and ethic. Our corporate culture is characterized by thinking globally, openness, diversity and based on trust. It utilizes flat hierarchies and promotes independent thinking and the use of ones own initiative at all levels. Our products are truly unique. Unique African. After researching international and especially African trends by in- depth analysis of target groups and markets, RWANDA CLOTHING’s creative team, lead by Creative Director and main designer Joselyne Umutoniwase, develops up-to-date fashion designs according to a two-season cycle for Africa (spring and summer) and a four-season cycle for Europe and America (spring-summer-autumn-winter). Our pattern makers then transform these ideas into prototypes where the help of modern computer technology is becoming more and more important. Sample collections will be after displayed in the showroom of our RWANDA CLOTHING STORE and are manufactured in series according to our customer’s size and demands. When our overseas sales activities will start, we will then send the ready-made copies of the collection in international standard sizes to our trading partners relating to their orders or to one day self-owned or licensed retail stores of RWANDA CLOTHING around the world. RWANDA CLOTHING designed by Joselyne Umutoniwase with her inspired and innovative fashion ideas is the authentic and genuine African fashion brand which brings completely new African design influences to the fashion market consisting of very fresh, beautiful, feminine/masculine and colorful designs combined with up-to-date styles and cuttings RWANDA CLOTHING shall also be an example for respecting ethical values and human dignity and each and every decision our company makes must consider the Rwandan fashion consequences from an economic, social, cultural and ecological viewpoint and should contribute actively to the wellbeing and sustainable development of the Rwandan community.