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Publicity/Public Relations and Press Releases. Creating favorable impressions. Public Relations. Activities that enable an organization to influence a target audience Create a favorable image for a company, products, or policies Cultivate media relations. Publicity.

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Presentation Transcript
publicity public relations and press releases

Publicity/Public Relations and Press Releases

Creating favorable impressions

public relations
Public Relations
  • Activities that enable an organization to influence a target audience
  • Create a favorable image for a company, products, or policies
  • Cultivate media relations
publicity
Publicity
  • A tactic used by public relations professionals
  • Involves bringing news or newsworthy information to the public’s attention
  • Develop positive perception or awareness about an organization
  • Placement of publicity is FREE
press release
Press Release
  • An announcement that is sent to media outlets
  • Also called a “news release”
  • Provides newsworthy information or developments about a company or its’ products/services
  • Uses a specific format
writing a press release basics
Writing a Press Release Basics
  • Double spaced
  • Printed on letterhead stationary
  • 1 ½” margins – allows editor to make notes
  • Type copy- easy to read – Arial/ Times Roman
  • Legible and free of spelling errors
  • Use standard format for press release
  • Written in third person
remember your audience
Remember Your Audience
  • Audience is a reporter for a specific media or news organization
  • Not interested in “helping you”
  • Interested in a great story that will “help him/her” to please editor or readers
  • Give only good information that will help to write a good story
top tips for press release
Top Tips for Press Release
  • Make sure the information is newsworthy.
  • Tell the audience that the information is intended for them and why they should continue to read it.
  • Start with a brief description of the news, then distinguish who announced it, and not the other way around.
  • Ask yourself, “How are people going to relate to this and will they be able to connect?”
  • Make sure the first 10 words of your release are effective, as they are the most important.
top tips for press release continued
Top Tips for Press Release (continued)
  • Avoid excessive use of adjectives and fancy language.
  • Deal with the facts.
  • Provide as much Contact information as possible: Individual to Contact, address, phone, fax, email, Web site address.
  • Make sure you wait until you have something with enough substance to issue a release.
  • Make it as easy as possible for media representatives to do their jobs.
how to write a press release
How To Write A Press Release

Writing An Effective Perfect Press Release:

http://www.youtube.com/watch?v=LIthf5Knl9I&safety_mode=true&persist_safety_mode=1&safe=active

assignment
Assignment
  • Using the company that you are researching for the Super Bowl promotion, prepare a press release related to that company’s products/services, or newsworthy information.
  • Use the template provided in your handout- or to access the template click HERE.
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