1 / 0

Marketing through YouTube

Marketing through YouTube. Ashley Rutstein (@ apparently_ash ) Ebe Randeree (@ eranderee ) Florida State University College of Communication & Information (@ fsucci ). Been there, don e that …. Facebook- Informational Twitter- Conversationa l LinkedIn- Professional What’s missing?

wyome
Download Presentation

Marketing through YouTube

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. Marketing through YouTube Ashley Rutstein (@apparently_ash) EbeRanderee (@eranderee) Florida State University College of Communication & Information (@fsucci)
  2. Been there,done that… Facebook- Informational Twitter- Conversational LinkedIn- Professional What’s missing? http://www.youtube.com/gofsucci
  3. Why YouTube? It’s absolutely FREE! 490 million unique users per month People use it as a search engine Bottom Line:No cost with high potential
  4. Personal Experience Viral videos Subscriptions ApparentlyAshley
  5. Target Audience High school students Undergraduate students at FSU & TCC Parents
  6. Content Information vs. Entertainment Entertainment: to gain an audience and keep them interested Information: to get our point across and provide information about the programs
  7. The Call to Action Like it Like it
  8. Impact (7/20)
  9. Future- Video Content Break through the clutter Tagging/Keywords Title optimization “Short & Sweet”
  10. Future- Marketing Bloggers/Forums Promote at STARS events Video contests for new ideas Create USBs to send to high schools Research other video hosts VIMEO 5min TeacherTube
More Related