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Întâlnirea partenerilor Scop Computers Golden Sands - 5 Septembrie 2008. Promov ă m valoarea. Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania. Agenda. Cine suntem ? 100 ani de inova ţ ie “At your side” Programe pentru parteneri. Istoric Brother

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Întâlnirea partenerilor Scop Computers

Golden Sands - 5 Septembrie 2008

Promovăm valoarea

Bogdan Strătulă

Account Manager

Brother International – Representative Office Romania


Agenda
Agenda

  • Cine suntem?

  • 100 ani de inovaţie “At your side”

  • Programe pentru parteneri


Istoric Brother

Cine suntem?


Istoric brother cine suntem
Istoric Brother – Cine suntem?

  • BROTHER a fost infiintata in 1908 sub numele de Yasui Sewing Machine Co.

  • In 1934, compania a luat denumirea BROTHER si a devenit cunoscuta si apreciata pentru masinile de cusut de calitate superioara.

  • In zilele noastre, BROTHER este lider european in productia si comercializarea de echipamente multifunctionale laser si echipamente periferice.


Istoric Brother – Cine suntem?

2008: An aniversar pentru Brother Japan si Brother Europe

Europa

Japonia


Brother Group – date generale

Data inaugurării : Aprilie 1908

Cifra de afaceri : 562 mld. yen

(consolidat) (FY Mar/2007)

Numar de angajaţi : 23,346

(consolidat) (FY Mar/2007)

Reţeaua globala :

19 unităti de producţie şi 41 birouri de vânzări din 39 de ţări


Istoric brother cine suntem1
Istoric Brother – Cine suntem?

Biroul local Brother din Romania

in business-ul European

Brother International Europe Ltd

Manchester, UK

www.brother.co.uk

Brother International Austria GmbH

Vienna, Coordinating EEU

www.brother.at

Romanian Representative Office

Bucharest, RO

www.brother.com.ro

www.brother.com


Istoric Brother – Cine suntem?

Other

12.0%

Machinery

& Solutions11.2%

Printing & Solutions

70.7%

Echipamente industriale

Imprimante

Multifunctionale

Faxuri

Solutii de etichetare

Masini de scris

Masini de cusut industriale

Masini de cusut casnice

Personal

& Home

6.1 %

(FY ended Mar/2007)


Brother Market Share – MFC (Inkjet & Toner)

Inkjet

Toner

Brother – No. 2 27%

Brother – No. 1 26%

Western Europe 2007

Source: Infosource


Brother Market Share – Mono Printer

Brother – No. 2 17%

Western Europe 2007

Source: IDC


Brother in Romania

  • Domenii de baza:

  • Office Equipments 90%

  • Domestic Sewing Machines 10%

  • Tehnologii OE: Laser 69%

  • Inkjet23%

  • Thermo Transfer 5%

  • Labeling 3%



Competenţa creşte din experienţă

100 ani de inovaţie, “At your side”


Conectivitate
Conectivitate

  • Port USB frontal



  • Fara ajutorul computerului

  • Fara a instala vreun driver


Conectivitate1

TCP/IP Version 4

ARP, RARP, BOOTP, DHCP, APIPA, WINS/NetBIOS, SMB, DNS, mDNS, LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD

TCP/IP Version 6

ND (NDP), RA, DNS, mDNS

LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD

Conectivitate

  • Port USB frontal

  • TCP/IP


Conectivitate2

TCP/IP Version 4

ARP, RARP, BOOTP, DHCP, APIPA, WINS/NetBIOS, SMB, DNS, mDNS, LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD

TCP/IP Version 6

ND (NDP), RA, DNS, mDNS

LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD

Conectivitate

  • Port USB frontal

  • TCP/IP

  • Wireless 802.11b/g

  • Network Management

  • Interfaţare LDAP


Ecologie
Ecologie

  • Consum redus de energie

  • Conformitate WEEE si RoHS

  • Compilanţă Energy Star si Blue Angel

  • Beneficiile componentelor separate

  • Program global de reciclare a consumabilelor*

* Urmeaza sa fie implementat si in Romania in viitorul apropiat


At your side
At your side

  • Dimensiuni compacte


At your side1
At your side

  • Dimensiuni compacte

  • User friendly


At your side2
At your side

  • Dimensiuni compacte

  • User friendly

  • Localizare


At your side3
At your side

  • Dimensiuni compacte

  • User friendly

  • Localizare

  • MULTI-functional


Promovăm valoarea

Programe pentru parteneri


6 motive pentru un business cu brother
6 motive pentru un business cu Brother

  • Comunicare directa cu Reprezentanta

  • Sprijin direct de matketing si vanzari, prin intermediul programelor de suport

  • Flexibilitate in relatia cu partenerii

  • Diferentiere

  • Noul concept de service

  • %


Sprijin direct pentru parteneri
Sprijin direct pentru parteneri

  • Brother Authorization Program (BAP)

  • Programe de instruire pentru echipa de vânzări

  • Consultanţă pre si post vânzare

  • Suport in proiecte speciale si licitaţii

  • Echipamente demo

  • Recompensareafidelitatii fata de brand si a rezultatelordeosebite


Un nou concept de service
Un nou concept de Service

  • Departament Tehnic in cadrul Reprezentantei

  • Garantie nationala 2 ani la toata gama de echipamente

  • Suport tehnic online si telefonic* pentru parteneri si utilizatori

  • Retea de service cu acoperire nationala*

  • Termen mediu pentru livrarea de piese: 5 zile

* Urmeaza sa fie implementate in viitorul apropiat


Promovam valoarea
Promovam valoarea

  • Produse

  • Suport

  • Parteneri




Vă mulţumesc!


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