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Întâlnirea partenerilor Scop Computers Golden Sands - 5 Septembrie 2008. Promov ă m valoarea. Bogdan Str ă tul ă Account Manager Brother International – Representative Office Romania. Agenda. Cine suntem ? 100 ani de inova ţ ie “At your side” Programe pentru parteneri. Istoric Brother

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slide1

Întâlnirea partenerilor Scop Computers

Golden Sands - 5 Septembrie 2008

Promovăm valoarea

Bogdan Strătulă

Account Manager

Brother International – Representative Office Romania

agenda
Agenda
  • Cine suntem?
  • 100 ani de inovaţie “At your side”
  • Programe pentru parteneri
slide3

Istoric Brother

Cine suntem?

istoric brother cine suntem
Istoric Brother – Cine suntem?
  • BROTHER a fost infiintata in 1908 sub numele de Yasui Sewing Machine Co.
  • In 1934, compania a luat denumirea BROTHER si a devenit cunoscuta si apreciata pentru masinile de cusut de calitate superioara.
  • In zilele noastre, BROTHER este lider european in productia si comercializarea de echipamente multifunctionale laser si echipamente periferice.
slide5

Istoric Brother – Cine suntem?

2008: An aniversar pentru Brother Japan si Brother Europe

Europa

Japonia

slide6

Brother Group – date generale

Data inaugurării : Aprilie 1908

Cifra de afaceri : 562 mld. yen

(consolidat) (FY Mar/2007)

Numar de angajaţi : 23,346

(consolidat) (FY Mar/2007)

Reţeaua globala :

19 unităti de producţie şi 41 birouri de vânzări din 39 de ţări

istoric brother cine suntem1
Istoric Brother – Cine suntem?

Biroul local Brother din Romania

in business-ul European

Brother International Europe Ltd

Manchester, UK

www.brother.co.uk

Brother International Austria GmbH

Vienna, Coordinating EEU

www.brother.at

Romanian Representative Office

Bucharest, RO

www.brother.com.ro

www.brother.com

slide8

Istoric Brother – Cine suntem?

Other

12.0%

Machinery

& Solutions11.2%

Printing & Solutions

70.7%

Echipamente industriale

Imprimante

Multifunctionale

Faxuri

Solutii de etichetare

Masini de scris

Masini de cusut industriale

Masini de cusut casnice

Personal

& Home

6.1 %

(FY ended Mar/2007)

slide9

Brother Market Share – MFC (Inkjet & Toner)

Inkjet

Toner

Brother – No. 2 27%

Brother – No. 1 26%

Western Europe 2007

Source: Infosource

slide10

Brother Market Share – Mono Printer

Brother – No. 2 17%

Western Europe 2007

Source: IDC

slide11

Brother in Romania

  • Domenii de baza:
  • Office Equipments 90%
  • Domestic Sewing Machines 10%
  • Tehnologii OE: Laser 69%
  • Inkjet23%
  • Thermo Transfer 5%
  • Labeling 3%
slide13

Competenţa creşte din experienţă

100 ani de inovaţie, “At your side”

conectivitate
Conectivitate
  • Port USB frontal
slide16

Port USB frontal

  • Fara ajutorul computerului
  • Fara a instala vreun driver
conectivitate1

TCP/IP Version 4

ARP, RARP, BOOTP, DHCP, APIPA, WINS/NetBIOS, SMB, DNS, mDNS, LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD

TCP/IP Version 6

ND (NDP), RA, DNS, mDNS

LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD

Conectivitate
  • Port USB frontal
  • TCP/IP
conectivitate2

TCP/IP Version 4

ARP, RARP, BOOTP, DHCP, APIPA, WINS/NetBIOS, SMB, DNS, mDNS, LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD

TCP/IP Version 6

ND (NDP), RA, DNS, mDNS

LPR/LPD, Port 9100, SMTP, IPP, IPPS, FTP, TELNET, SNMP, HTTP, TFTP, LLTD

Conectivitate
  • Port USB frontal
  • TCP/IP
  • Wireless 802.11b/g
  • Network Management
  • Interfaţare LDAP
ecologie
Ecologie
  • Consum redus de energie
  • Conformitate WEEE si RoHS
  • Compilanţă Energy Star si Blue Angel
  • Beneficiile componentelor separate
  • Program global de reciclare a consumabilelor*

* Urmeaza sa fie implementat si in Romania in viitorul apropiat

at your side
At your side
  • Dimensiuni compacte
at your side1
At your side
  • Dimensiuni compacte
  • User friendly
at your side2
At your side
  • Dimensiuni compacte
  • User friendly
  • Localizare
at your side3
At your side
  • Dimensiuni compacte
  • User friendly
  • Localizare
  • MULTI-functional
slide24

Promovăm valoarea

Programe pentru parteneri

6 motive pentru un business cu brother
6 motive pentru un business cu Brother
  • Comunicare directa cu Reprezentanta
  • Sprijin direct de matketing si vanzari, prin intermediul programelor de suport
  • Flexibilitate in relatia cu partenerii
  • Diferentiere
  • Noul concept de service
  • %
sprijin direct pentru parteneri
Sprijin direct pentru parteneri
  • Brother Authorization Program (BAP)
  • Programe de instruire pentru echipa de vânzări
  • Consultanţă pre si post vânzare
  • Suport in proiecte speciale si licitaţii
  • Echipamente demo
  • Recompensareafidelitatii fata de brand si a rezultatelordeosebite
un nou concept de service
Un nou concept de Service
  • Departament Tehnic in cadrul Reprezentantei
  • Garantie nationala 2 ani la toata gama de echipamente
  • Suport tehnic online si telefonic* pentru parteneri si utilizatori
  • Retea de service cu acoperire nationala*
  • Termen mediu pentru livrarea de piese: 5 zile

* Urmeaza sa fie implementate in viitorul apropiat

promovam valoarea
Promovam valoarea
  • Produse
  • Suport
  • Parteneri
ad