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Be part of the action

2011-2012 Sponsorship Opportunities. Be part of the action. 2011-2012.

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Be part of the action

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  1. 2011-2012 Sponsorship Opportunities Be part of the action

  2. 2011-2012 • As you may have heard, the Rocket recently signed a three year lease extension to keep the team in Charlottetown.  Over the past few seasons, we have really tried to improve every single aspect of our operation in ensuring that we truly are a great corporate citizen.  We are extremely proud of the accomplishments we have made in this regard. • In looking forward to next season and beyond, we need a continued commitment from organizations such as yours.  As a sponsor/partner of the Rocket, you are a tremendous asset to us and to the community as a whole. Your support is vital to our success as an organization. • Cities such as Charlottetown need exciting activities to attract and retain people from all walks of life. Rocket hockey games offer top notch sports entertainment to all people.  Our organization has a substantial economic impact for the community and the province, estimated in the $7-8 Million range on an annual basis in both direct and indirect spending. • You are an important part of this community and so are the Rocket and it certainly would be great to continue the partnership for the betterment of both of our organizations.

  3. 2011-2012 • In the following pages, we have outlined all of the various sponsorship opportunities that exist with the PEI Rocket. Keep in mind that some of these opportunities are currently reserved for existing sponsors, but we would love to know which areas of sponsorship are of most interest to you. • We will CUSTOMIZE any package to meet your specific needs and wants. • Give us an opportunity to work with you to maximize the potential for a win-win situation for both of our organizations.

  4. Ice Logos • Ice Logos have become one of the premier areas of advertising. • Simply put, Ice Logos are a great vehicle for guaranteeing high exposure and media access from spectators, television, newspaper and magazine coverage all season long. Cost Pair - $7,800 / Single - $4,000 Face-off Circles - $5,000 Plus GST and Production

  5. Rink Boards • Ice level rink boards put your respected logo front and center in a hockey game! • The rink boards serve as one of hockey`s highest visible advertising mediums with your presence being viewed by spectators, television broadcasts and in newspaper photography. • It is high profile exposure at an economical price. • Rink boards are advertising panels that are mounted along the boards enclosing the ice surface. Cost Pair - $7,000 Single - $3,500 Goal Posts - $4,000 Plus GST and Production

  6. Player Benches/Penalty Boxes • The signage opportunities behind the player benches and penalty boxes provide a significant opportunity for high profile. • Home Player Bench and Visitor Player Bench • Home Penalty Box and Visitor Penalty Box Cost Rocket Bench - $6,500 Visitor Bench - $5,000 Penalty Box (Both) - $5,000 Plus GST and Production

  7. Backlit Signs • Light up the Stands with your company name and logo • Offers Year Round exposure for your Company as signage is visible for most Civic Centre events through-out the year Cost Backlit 4 x 10 - $3,500 Exit Signs - $2,500 Plus GST & Production

  8. Clocks • Add your companies Logo to one of our clocks • Offers year round exposure for your company as signage is visible for Civic Centre events through-out the year Score Clock 4 Rotating Panels – Cost: $5,000 (per panel) 4 Fixed Corners- Cost: $5,000 (all) Fixed Center Panels (2 sets of 2) – Cost: $2,250 Plus GST & Production Other Clocks Time of Day – Cost: $1,500 (both) Shot Clock – Cost: $2,250 (both) Plus GST & Production

  9. Fridge Magnetic Calendar • Find your way on to the fridge of Hockey Fans across PEI. • These calendars become the go to reference for all Rocket Fans as they keep track of their team. • 2500 Magnetic Calendars Produced and distributed annually. • Cost • $3,500 plus GST

  10. Season Ticket Booklet • Advertise on the back of Season Tickets or Sponsor the Front Cover by adding your logo • Adding an offer to the back of a ticket gives you the chance of drawing fans to your establishment. • You will receive game day announcements regarding your coupon on that game’s ticket. • 1600 – 2000 season ticket booklets printed Cost Front Cover - $5,000 Back of Each Ticket- $200 each Plus GST

  11. Pocket Schedule & Team Calendar • Rocket Pocket schedules can be found in pockets, wallets and purses of almost all Rocket fans. • Team calendars are handed out to Rocket fans annually and have become a collectors item for many fans. • 30,000 pocket schedules printed annually • 2,500 Team Calendars printed annually Cost Pocket Schedule – $3,500 plus GST Team Calendar - $3,500 plus GST

  12. Special Promotions • There are many “special” advertising opportunities within the Rocket Organization and of course we are always open to new ideas. Listed below are a few ways you can get your company involved: • Game Night Sponsorship: Sponsor a specific game night and use it as an opportunity to promote your business with game day announcements, intermission activities, game day give-aways and a promotional booth in the lobby where your staff can interact with fans. Cost: $1,000 • Game Intermissions: Sponsor a game intermission and have the opportunity to have prize give-aways or on-ice promotions between periods Cost: $250 each • Audio Game Broadcast : Sponsor our audio broadcasts and receive on air recognition for both home and away games. We will also provide PA Announcements for your organization at each of our home games. Cost: $750 • Rocket Scientists Program: This program allows you to provide complimentary tickets to schools on Prince Edward Island to use as rewards for their students. These could be provided for: excellence in academics; excellent work ethic; leadership qualities; or for whatever is deemed appropriate by the administration of the particular school. Costs: Gold Level $2,000, Silver Level $1,000, or we can customize a package for you. • Jr. Flight Crew :This program is offered to children 12 years of age and younger. The membership package for becoming a member of the Jr. Flight Crew includes many benefits to our young fans. Cost: $2,500

  13. Special Promotions • Snow Crew: The Snow Crew is a group of kids that remove snow from the ice during the 45 second break in each period. The group can wear a jersey sporting your logo and announced as the “Your Business Name Snow Crew”. Cost: $2,500 • 7th Player of the Game: This offers a memorable experience for a young hockey fan to be able to skate out on the ice with the team and be recognized as the 7th player. Cost: $7,500 • Skills Competition: This event is loads of fun for fans and players alike. A great source of entertainment which allows the players to show off their individual skills and interact with the fans. Cost: $2,500 • Street Hockey Festival: This event has quickly become a popular attraction for young hockey fans across the island. Allows young players to enter a team and play street hockey in the streets of Charlottetown while interacting with the Rocket players Cost: $2,500 • Rockethon:This event has raised great amounts for PEI Minor Hockey over the years. It gets minor hockey players from across the island out and raising money for their local teams all for a chance to spend the day skating with the Rocket. Cost: $10,000 • Minor Hockey Breakaway Challenge: Lets get the minor hockey teams involved and rival for the bragging rights of the Breakaway Champions. A competition amongst local minor hockey teams to be held during intermissions. Cost: $7,500

  14. Other Advertising Opportunities • Replay Screens • Starting Line-Up – Cost: $3,000 • Highlights – Cost: $3,000 • Player Profiles - Cost: $3,000 • Coaches Corner – Cost: $3,000 • Wireless Fan Cam – Cost: $3,000 • Power Play – Cost: $3,000 • Rolling Ads - Cost: $50 / spot • Game Program • Front Cover – Cost: $2,500 • Back Cover – Cost: $2,500 • ½ Page Ad – Cost: $1,000 • 1/3 Page Ad – Cost: $750 • ¼ Page Ad – Cost: $500 • Naming Rights • Rocket Blimp– Cost: $6,000 • Centre Ice Lounge – Cost: $3,000 • Stats & 3 Stars Board- Cost: $3,000 • Team Bus (Logo)– Cost: Negotiable • Fan Zone – Cost: $6,000 • Birthday Zone– Cost: Negotiable • Player Entrance- Cost: Negotiable • Dressing Room – Cost: Negotiable • Building Name Rights - Cost: Negotiable

  15. Other Advertising Opportunities • Game Day Sponsors • PA Announcements • In stand contests • Giveaways • Product samples • Team Gear Sponsors • Team Track Suits– Cost: $3,500 • Team Winter Jackets – Cost: $5,000 • Team Travel Bags- Cost: $3,000

  16. Summary of Opportunities

  17. Season Tickets/Flex Packs Season tickets and flex packs can be included in any sponsorship package. Season tickets provide reserved seating for each and ever game, while flex packages can be redeemed in any quantity for any game. Flex coupons need to be redeemed in advance at the CCC box office prior to games to avoid lineups.

  18. Contact • For More Information • or to customize a program for your company • please contact us: • Trent Birt– VP of Operations – trent.birt@peirocket.com • Paul Hughes– Director of Sales & Marketing – paul.hughes@peirocket.com • Lisa Savard – Special Projects Coordinator – lisa.savard@peirocket.com • PEI Rocket Hockey Club • 46 Kensington Road • Charlottetown, PEI C1A 5H7 • Phone (902) 892-7349

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