4 P’s of Marketing: Confessions of a Guerrilla Marketer. Presented and Developed by: Anthony William Tucker New Media Specialist Innovation Center Powered by RSU RSUinnovation.com | 918-343-7533. About Me/About You. Who am I: Anthony William Tucker
4 P’s of Marketing: Confessions of a Guerrilla Marketer
Presented and Developed by:
Anthony William Tucker
New Media Specialist
Innovation Center Powered by RSU
RSUinnovation.com | 918-343-7533
Tell me your thoughts when you hear each of those words.
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Truity Credit Union
What it is
What it isn’t
Promotion is the process of conveying value offerings to targeted audiences through various mediums.
Promotion is dictated by the brand’s promise to the market!
Promotion is only successful when objectives are set forth before enacting tactics.
Objectives, Strategies, and Tactics example.
Promotion decisions are decided by understanding when, where, and how the target audience likes to consume marketing messages.
Promotion is not advertising.
Promotion is not driven by incentives.
Promotion decisions are not decided by advertising sales reps.
Promotion is not just one advertisement, it is a clear concise message through various mediums.
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