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The PLSD Story… Venturing into the Social Media Jungle. Annette Eyman Communications Director Papillion-La Vista School District. www.twitter.com/plvschooldist www.facebook.com/papillionlavistaschooldistrict. What animal represents your view of social media?.

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the plsd story venturing into the social media jungle

The PLSD Story…Venturing into the Social Media Jungle

Annette Eyman

Communications Director

Papillion-La Vista

School District

www.twitter.com/plvschooldist

www.facebook.com/papillionlavistaschooldistrict

agenda
Agenda
  • Are you ready to enter the jungle?
  • Where do you start?
  • What should you do?
  • How do you do it?
  • How do you know if it’s working?
is your district ready
Is Your District Ready?
  • Climate of your district
    • Internal & external
  • Superintendent and Board support
  • What guidelines are in place?
  • Is there a communication need?
  • Can it be a valuable communication tool?
is your classroom ready
Is Your Classroom Ready?
  • Principal Support
  • District Policy/Procedure
  • Communication Need
where do you start
Where do you start?
  • Start with a plan
  • Do you want a committee?
  • Looked at current district procedures/policy
    • Filtering- staff and students
    • Professionalism
    • Changed directory information policy to include social media
where do you start1
Where do you start?
  • Developed guidelines
    • Fan page vs. groups
    • Social Media guidelines
    • Facebook guidelines
  • Rules of engagement
  • Response guidelines
what should you do
What should you do?
  • Develop a plan
    • Communication
    • Training
    • Marketing
  • Pick a tool that meets your needs
    • Know your demographics
  • Start manageable
  • Think about…
    • District
    • School
    • Classroom
how do you do it
How do you do it?
  • Find an expert
  • If you are not currently using, start now
  • Work your plan
    • Long range – email address, monitoring
  • What is the end result?
  • Content
ideas
Ideas
  • Created district e-mail addresses for social media
    • Used this to create account
    • Monitoring – forward to our e-mail accounts
  • Communications department Update/Maintain
  • Linked Facebook and Twitter Pages - update in one place
district pages content
District Pages Content
  • Include….
    • School Board information
    • Upcoming events for the district (parent series)
    • District news stories
    • Update on any issues (boundary changes)
    • School closings
    • Photos taken at events
    • Educational activities- summer and winter breaks
    • Daily secondary sports activities

www.facebook.com/PapillionLaVistaSchoolDistrict

www.Twitter.com/plvschooldist

school pages content
School Pages Content
  • Include…
    • Upcoming school events
    • Parent reminders
    • Information from newsletter
    • News stories about school
    • School cancellations
    • Curriculum information
    • Photos from activities
teacher classroom clubs
Teacher/Classroom/Clubs
  • Teacher/Classroom Pages
    • Set up as groups
    • Security so group is closed
    • Content
      • Classroom learning and activities
      • Photos
      • School-wide reminders
  • Clubs/Organizations
    • Groups vs. fan pages depending on type of group
    • Information about club meetings and upcoming activities
how do you know if its working
How do you know if its working?
  • How will you evaluate that social media is working in your district?
    • Is it a percentage?
    • A certain number of followers?
  • What goals will you set for measurement?
evaluation
Evaluation
  • Monthly principal meetings
  • Communication advisory group
  • Parent and staff surveys
    • 75% Elem parents have FB 48% Didn’t know
    • 68% Sec parents have FB 51% Didn’t know
  • Steady growth in numbers
    • Currently over 2,500 followers at District Level
    • Over 10,500 District wide
success stories
Success Stories
  • Superintendent postings
  • Social butterfly awards
  • Parent interest - There is a market!
  • Educational posts
  • School connections for parents
  • Connections with high school students
  • Where are we Wednesdays
lessons learned
Lessons Learned
  • Ongoing training
  • Hesitation from senior principals and central office administrators
  • Regular posts including pictures
  • Planning never ends
next steps
Next Steps
  • Training and communication of procedures
  • Focus on teacher/classroom Facebook groups
  • Adjust focus for postings
    • Based on parent survey data
  • Continue marketing efforts
  • Trademark logos
  • More video
  • Better use of analytics
  • Ever changing
slide31

One stop shop

  • Parent and Community App
research stats
Research Stats
  • 900 million Facebook users
  • Over half Facebook users access on mobile device
  • Twitter 500 million active users
  • Over 800 million unique users visit YouTube each month
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