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The PLSD Story… Venturing into the Social Media Jungle. Annette Eyman Communications Director Papillion-La Vista School District. www.twitter.com/plvschooldist www.facebook.com/papillionlavistaschooldistrict. What animal represents your view of social media?.

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The plsd story venturing into the social media jungle

The PLSD Story…Venturing into the Social Media Jungle

Annette Eyman

Communications Director

Papillion-La Vista

School District

www.twitter.com/plvschooldist

www.facebook.com/papillionlavistaschooldistrict




Agenda
Agenda

  • Are you ready to enter the jungle?

  • Where do you start?

  • What should you do?

  • How do you do it?

  • How do you know if it’s working?


Is your district ready
Is Your District Ready?

  • Climate of your district

    • Internal & external

  • Superintendent and Board support

  • What guidelines are in place?

  • Is there a communication need?

  • Can it be a valuable communication tool?


Is your classroom ready
Is Your Classroom Ready?

  • Principal Support

  • District Policy/Procedure

  • Communication Need


Where do you start
Where do you start?

  • Start with a plan

  • Do you want a committee?

  • Looked at current district procedures/policy

    • Filtering- staff and students

    • Professionalism

    • Changed directory information policy to include social media


Where do you start1
Where do you start?

  • Developed guidelines

    • Fan page vs. groups

    • Social Media guidelines

    • Facebook guidelines

  • Rules of engagement

  • Response guidelines


What should you do
What should you do?

  • Develop a plan

    • Communication

    • Training

    • Marketing

  • Pick a tool that meets your needs

    • Know your demographics

  • Start manageable

  • Think about…

    • District

    • School

    • Classroom


How do you do it
How do you do it?

  • Find an expert

  • If you are not currently using, start now

  • Work your plan

    • Long range – email address, monitoring

  • What is the end result?

  • Content


Ideas
Ideas

  • Created district e-mail addresses for social media

    • Used this to create account

    • Monitoring – forward to our e-mail accounts

  • Communications department Update/Maintain

  • Linked Facebook and Twitter Pages - update in one place


District pages content
District Pages Content

  • Include….

    • School Board information

    • Upcoming events for the district (parent series)

    • District news stories

    • Update on any issues (boundary changes)

    • School closings

    • Photos taken at events

    • Educational activities- summer and winter breaks

    • Daily secondary sports activities

www.facebook.com/PapillionLaVistaSchoolDistrict

www.Twitter.com/plvschooldist


School pages content
School Pages Content

  • Include…

    • Upcoming school events

    • Parent reminders

    • Information from newsletter

    • News stories about school

    • School cancellations

    • Curriculum information

    • Photos from activities


Teacher classroom clubs
Teacher/Classroom/Clubs

  • Teacher/Classroom Pages

    • Set up as groups

    • Security so group is closed

    • Content

      • Classroom learning and activities

      • Photos

      • School-wide reminders

  • Clubs/Organizations

    • Groups vs. fan pages depending on type of group

    • Information about club meetings and upcoming activities


How do you know if its working
How do you know if its working?

  • How will you evaluate that social media is working in your district?

    • Is it a percentage?

    • A certain number of followers?

  • What goals will you set for measurement?


Evaluation
Evaluation

  • Monthly principal meetings

  • Communication advisory group

  • Parent and staff surveys

    • 75% Elem parents have FB 48% Didn’t know

    • 68% Sec parents have FB 51% Didn’t know

  • Steady growth in numbers

    • Currently over 2,500 followers at District Level

    • Over 10,500 District wide


Success stories
Success Stories

  • Superintendent postings

  • Social butterfly awards

  • Parent interest - There is a market!

  • Educational posts

  • School connections for parents

  • Connections with high school students

  • Where are we Wednesdays


Lessons learned
Lessons Learned

  • Ongoing training

  • Hesitation from senior principals and central office administrators

  • Regular posts including pictures

  • Planning never ends


Next steps
Next Steps

  • Training and communication of procedures

  • Focus on teacher/classroom Facebook groups

  • Adjust focus for postings

    • Based on parent survey data

  • Continue marketing efforts

  • Trademark logos

  • More video

  • Better use of analytics

  • Ever changing




Annette Eyman

402-537-6209

[email protected]


Research stats
Research Stats

  • 900 million Facebook users

  • Over half Facebook users access on mobile device

  • Twitter 500 million active users

  • Over 800 million unique users visit YouTube each month


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