The plsd story venturing into the social media jungle
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The PLSD Story… Venturing into the Social Media Jungle. Annette Eyman Communications Director Papillion-La Vista School District. www.twitter.com/plvschooldist www.facebook.com/papillionlavistaschooldistrict. What animal represents your view of social media?.

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The PLSD Story… Venturing into the Social Media Jungle

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The plsd story venturing into the social media jungle

The PLSD Story…Venturing into the Social Media Jungle

Annette Eyman

Communications Director

Papillion-La Vista

School District

www.twitter.com/plvschooldist

www.facebook.com/papillionlavistaschooldistrict


The plsd story venturing into the social media jungle

What animal represents your view of social media?


What do you want out of this session

What do you want out of this session?


Agenda

Agenda

  • Are you ready to enter the jungle?

  • Where do you start?

  • What should you do?

  • How do you do it?

  • How do you know if it’s working?


Is your district ready

Is Your District Ready?

  • Climate of your district

    • Internal & external

  • Superintendent and Board support

  • What guidelines are in place?

  • Is there a communication need?

  • Can it be a valuable communication tool?


Is your classroom ready

Is Your Classroom Ready?

  • Principal Support

  • District Policy/Procedure

  • Communication Need


Where do you start

Where do you start?

  • Start with a plan

  • Do you want a committee?

  • Looked at current district procedures/policy

    • Filtering- staff and students

    • Professionalism

    • Changed directory information policy to include social media


Where do you start1

Where do you start?

  • Developed guidelines

    • Fan page vs. groups

    • Social Media guidelines

    • Facebook guidelines

  • Rules of engagement

  • Response guidelines


What should you do

What should you do?

  • Develop a plan

    • Communication

    • Training

    • Marketing

  • Pick a tool that meets your needs

    • Know your demographics

  • Start manageable

  • Think about…

    • District

    • School

    • Classroom


How do you do it

How do you do it?

  • Find an expert

  • If you are not currently using, start now

  • Work your plan

    • Long range – email address, monitoring

  • What is the end result?

  • Content


Ideas

Ideas

  • Created district e-mail addresses for social media

    • Used this to create account

    • Monitoring – forward to our e-mail accounts

  • Communications department Update/Maintain

  • Linked Facebook and Twitter Pages - update in one place


District pages content

District Pages Content

  • Include….

    • School Board information

    • Upcoming events for the district (parent series)

    • District news stories

    • Update on any issues (boundary changes)

    • School closings

    • Photos taken at events

    • Educational activities- summer and winter breaks

    • Daily secondary sports activities

www.facebook.com/PapillionLaVistaSchoolDistrict

www.Twitter.com/plvschooldist


School pages content

School Pages Content

  • Include…

    • Upcoming school events

    • Parent reminders

    • Information from newsletter

    • News stories about school

    • School cancellations

    • Curriculum information

    • Photos from activities


Teacher classroom clubs

Teacher/Classroom/Clubs

  • Teacher/Classroom Pages

    • Set up as groups

    • Security so group is closed

    • Content

      • Classroom learning and activities

      • Photos

      • School-wide reminders

  • Clubs/Organizations

    • Groups vs. fan pages depending on type of group

    • Information about club meetings and upcoming activities


How do you know if its working

How do you know if its working?

  • How will you evaluate that social media is working in your district?

    • Is it a percentage?

    • A certain number of followers?

  • What goals will you set for measurement?


Evaluation

Evaluation

  • Monthly principal meetings

  • Communication advisory group

  • Parent and staff surveys

    • 75% Elem parents have FB 48% Didn’t know

    • 68% Sec parents have FB 51% Didn’t know

  • Steady growth in numbers

    • Currently over 2,500 followers at District Level

    • Over 10,500 District wide


Success stories

Success Stories

  • Superintendent postings

  • Social butterfly awards

  • Parent interest - There is a market!

  • Educational posts

  • School connections for parents

  • Connections with high school students

  • Where are we Wednesdays


Lessons learned

Lessons Learned

  • Ongoing training

  • Hesitation from senior principals and central office administrators

  • Regular posts including pictures

  • Planning never ends


Next steps

Next Steps

  • Training and communication of procedures

  • Focus on teacher/classroom Facebook groups

  • Adjust focus for postings

    • Based on parent survey data

  • Continue marketing efforts

  • Trademark logos

  • More video

  • Better use of analytics

  • Ever changing


The plsd story venturing into the social media jungle

  • One stop shop

  • Parent and Community App


Questions

Questions???


The plsd story venturing into the social media jungle

Annette Eyman

402-537-6209

[email protected]


Research stats

Research Stats

  • 900 million Facebook users

  • Over half Facebook users access on mobile device

  • Twitter 500 million active users

  • Over 800 million unique users visit YouTube each month


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