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VIRAL MARKETING SECRETS. @UNMARKETING. OTHER CODE NAMES: BUZZ, WOM, PASS-ALONG. SECRET #1. How does it “GO”?. Funny Wow Emotional. SECRET #2. THE FIRST. Have a peek Launched in 2004/05 Over 4,000,000 views 250,000 newsletter subscribers Over 1,000 speaker kit requests

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Presentation Transcript
slide2
OTHER CODE NAMES:

BUZZ, WOM, PASS-ALONG

slide5

THE FIRST

  • Have a peek
  • Launched in 2004/05
  • Over 4,000,000 views
  • 250,000 newsletter subscribers
  • Over 1,000 speaker kit requests
  • Over $100,000 in product revenue
  • 1,540 Yahoo links, 400 from Google
  • Mentioned by Fast Company and Wall Street Journal
  • The key is to land them
slide7

SECRET #3

Define Your Success

  • Build following
  • Sales
  • Relationships
slide8

SECRET #3

Success Defines Method

  • Flash video = L/S
  • Live Video = L/R/S
  • Soc Media = R/S
slide9

FLASH

Flash Video = Emotion

  • Core pain emotions
  • Core joy emotions
  • 10-12 Scenes
  • 3-4 mins
  • 1-2 megs
slide10

VIDEO

Live Video = Connection

  • Doesn’t have to be hard or $$$
  • Delivery is the issue…
slide11

VIDEO

Live Video = Connection

slide12

VIDEO

= Success?

  • Depends on definition
  • ImBreakingUpWithTheLeafs.com
  • $0
  • < 1 hour
  • 2 Bloggers who didn’t know me
slide13

VIDEO

= Success?

WAIT!

  • Results
  • Almost 50k views
  • Local news and national sports channel
  • New viral clients
  • Oh, and I’m speaking here 
slide14

VIDEO

= Embed

  • Focus the funnel
  • Views mean nothing without it
  • Embed in your site
  • No other options

38%

slide15

FOCUS

Viral Flash

Your Funnel

Newsletter

Ebook

E-Series

Product

Social Media

Video Squeeze

Blog Video

slide16

SECRET #4

Be Prepared

For Success:

Server

slide17

SECRET #4

Be Prepared

For Success:

Subscribers

slide18

SECRET #4

Be Prepared

For Success:

Scalable

Services

slide20

SECRET #4

Be Prepared

For Success:

Products

slide23

THE PROOF

  • Have made 65+ flash movies in four years
  • Inspiration, Motivation, Funny, Niched (women, pet owners, real estate, MLM)
  • Top movie is at 40 million+ views, $5 million in product sales
  • 15 are over 1 million views
  • Never, ever stops
  • YouTube 100,000+ with no lists
  • Interested? Talk after! 25k Guarantee
slide24

THE SECRETS

  • Funny, emotional, wow
  • Not about you
  • Define success
  • Prepare for it
slide25

Thank You!

www.Un-Marketing.com

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