Viral marketing secrets
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VIRAL MARKETING SECRETS. @UNMARKETING. OTHER CODE NAMES: BUZZ, WOM, PASS-ALONG. SECRET #1. How does it “GO”?. Funny Wow Emotional. SECRET #2. THE FIRST. Have a peek Launched in 2004/05 Over 4,000,000 views 250,000 newsletter subscribers Over 1,000 speaker kit requests

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VIRAL MARKETING SECRETS

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VIRAL MARKETING SECRETS

@UNMARKETING


OTHER CODE NAMES:

BUZZ, WOM, PASS-ALONG


SECRET #1

How does it “GO”?

  • Funny

  • Wow

  • Emotional


SECRET #2


THE FIRST

  • Have a peek

  • Launched in 2004/05

  • Over 4,000,000 views

  • 250,000 newsletter subscribers

  • Over 1,000 speaker kit requests

  • Over $100,000 in product revenue

  • 1,540 Yahoo links, 400 from Google

  • Mentioned by Fast Company and Wall Street Journal

  • The key is to land them


24%


SECRET #3

Define Your Success

  • Build following

  • Sales

  • Relationships


SECRET #3

Success Defines Method

  • Flash video = L/S

  • Live Video = L/R/S

  • Soc Media = R/S


FLASH

Flash Video = Emotion

  • Core pain emotions

  • Core joy emotions

  • 10-12 Scenes

  • 3-4 mins

  • 1-2 megs


VIDEO

Live Video = Connection

  • Doesn’t have to be hard or $$$

  • Delivery is the issue…


VIDEO

Live Video = Connection


VIDEO

= Success?

  • Depends on definition

  • ImBreakingUpWithTheLeafs.com

  • $0

  • < 1 hour

  • 2 Bloggers who didn’t know me


VIDEO

= Success?

WAIT!

  • Results

  • Almost 50k views

  • Local news and national sports channel

  • New viral clients

  • Oh, and I’m speaking here 


VIDEO

= Embed

  • Focus the funnel

  • Views mean nothing without it

  • Embed in your site

  • No other options

38%


FOCUS

Viral Flash

Your Funnel

Newsletter

Ebook

E-Series

Product

Social Media

Video Squeeze

Blog Video


SECRET #4

Be Prepared

For Success:

Server


SECRET #4

Be Prepared

For Success:

Subscribers


SECRET #4

Be Prepared

For Success:

Scalable

Services


MAILED OUT NONE


SECRET #4

Be Prepared

For Success:

Products


95% REFUNDED


BE PREPARED!


THE PROOF

  • Have made 65+ flash movies in four years

  • Inspiration, Motivation, Funny, Niched (women, pet owners, real estate, MLM)

  • Top movie is at 40 million+ views, $5 million in product sales

  • 15 are over 1 million views

  • Never, ever stops

  • YouTube 100,000+ with no lists

  • Interested? Talk after! 25k Guarantee


THE SECRETS

  • Funny, emotional, wow

  • Not about you

  • Define success

  • Prepare for it


Thank You!

www.Un-Marketing.com


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