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Inspiring Possibilities… Utilizing The Power of Today’s Web and Social Media Tools. For HR Professionals. Introduction to VI & Representatives. Michelle Falling , Director of Business Development:

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Inspiring Possibilities… Utilizing The Power of Today’s Web and Social Media Tools

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Inspiring Possibilities… Utilizing The Power of Today’s Web and Social Media Tools

For HR Professionals

Vivid Image, Inc. 5-2010

Introduction to VI & Representatives

  • Michelle Falling, Director of Business Development:

  • Recruiter 13 years in MN (Metro & Rural)

    • 4 years Information Technology

    • 1 year Willmar General Employment

    • 8 years Hospitals throughout rural MN

    • Litchfield, MN native

    • Believe in SM for Recruitment

  • Beth Gasser, Owner and VP of Vivid Image; “Social Mediaologist” (aka VI’s SM in-house expert); Active Mommy Blogger

  • 1995 founded VI with husband/owner, Steve Gasser

  • Marshall, MN native

Hutchinson, MN

Vivid Image, Inc. 5-2010

Today’s Web 2.0 and Social Media Tools….what are they?

Vivid Image, Inc. 5-2010

Web 2.0/Social MediaFacts You Can’t Ignore

  • Top 3 Sites users visit today: Google, Facebook, YouTube (FB has surpassed Google)

  • The Message? Your organizations cannot afford to ignore nor fear the fact your employees spend time (both at work and leisure time) utilizing what is available on-line in today’s world!

  • What are you going to do about it? Choose to Embrace or Ignore/Fear within your organizations?

Vivid Image, Inc. 5-2010

Employee Engagement Conversation with Best Buy Rep

Vivid Image, Inc. 5-2010

Brainstorm Ideas for Social Media as a Communication Tool

  • Provide Testimonials for potential recruits

  • Educate your customers on products/services

  • Orientation tools for new employees

  • On-Line learning environment opportunities

  • Form niche communication groups within organization

  • Share ideas to improve employee relations, products, services

  • Customer Service Tool

  • Crisis Communications (Internally or Public)

  • Other ideas? Success stories you can share? Negative experiences to share? How were they handled?

Vivid Image, Inc. 5-2010

Where do we Begin?

  • Get on board! Use these tools and absorb the information out there! There is a TON of engaging, interesting, and helpful information at your fingertips…..all you have to do is take the time to engage and find it! You might be surprised what you learn.

  • Start a dialogue with your Leadership Teams, Employees, Special Interest Groups/Committees

  • Share success stories with stakeholders

  • Start by asking WHY? What are the possibilities?

Vivid Image, Inc. 5-2010

Our Organization is Ready and Interested….Now What?

  • Start researching, finding and following industry experts or similar organizations like yours (could be your competition or sister company

    • Find on Twitter, Facebook, LinkedIn

    • Search on keywords/demographics/industry terms

    • Groups or individuals

  • Vivid Image can help you get started!

    • Sign up for classes, newsletter, check out our blog posts for helpful tips and information

Vivid Image, Inc. 5-2010

Get Inspired Today!

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