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Used electronics

September, 2013. Used electronics. Re-commerce for used cell phones. Overview of re-commerce Trade-in at Walmart. Walmart has been active for two years on used electronics On-line trade-in at Walmart.com has been in place since 2011 http://walmart.cexchange.com/

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Used electronics

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  1. September, 2013 Used electronics Re-commerce for used cell phones

  2. Overview of re-commerceTrade-in at Walmart • Walmart has been active for two years on used electronics • On-line trade-in at Walmart.com has been in place since 2011 • http://walmart.cexchange.com/ • Customers can access Samsung’s Recycling Direct program from Walmart’s corporate web page • http://corporate.walmart.com/global-responsibility/environment-sustainability/electronics-recycling • Walmart.com sells a meaningful assortment of high quality branded refurbished electronics products • Customers asked for it • 1 in 5 consumers already trade-in or recycle their devices • 30-40% of mobile shoppers take advantage of trade-in when it is offered • Over 60% of customers will decide where to buy their next cell phone based on trade-in capability • Trade-in can help Walmart enhance EDLP • Industry and competition • Major retailers and mobile carriers already offer in-store trade-in • A secondary market for the resale of used phones already exists 2 Trade-in Wal-Mart Stores, Inc.

  3. CustomersWhy re-commerce is relevant for Walmart 3 Trade-in Wal-Mart Stores, Inc.

  4. IndustryThe re-commerce market is projected to grow by 32% through 2015 343 Idle devices in the US 274 +32% ~21% of mobile phone consumers traded in a device in 2012 198 Millions of devices 144 110 84 2010 2011 2012 2013 2014 2015 Opportunity for Trade-In / Recycling Already in Trade-In / Recycled Source: Compass Intelligence 4 Trade-in Wal-Mart Stores, Inc.

  5. CompetitionWalmart’s major competitors offer trade-in options to customers Walmart has invested meaningful capital into training, technology, and infrastructure to support this program in the most responsible way while providing the maximum value to our customers and driving results 5 Trade-in Wal-Mart Stores, Inc.

  6. Putting money in our customer’s hands through trade-inIn the form of a Walmart “currency” • Walmart associate verifies device condition + model • Device turns on – Yes/No • Screen is intact – Yes/No 2 1 Customer initiates transaction in-store at Connection Center kiosk with store associate Walmart associate prepares device(s) for shipment via FedEx 5 Walmart associate loads an e-gift card and prints receipt (8.5”x11” paper) 3 Devices are picked up and sent to Cexchange via third party carrier Walmart associate places device(s) into lockbox behind counter 4 6 Trade-in Wal-Mart Stores, Inc.

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