Phenomenal fundraising generating non dues revenue
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Phenomenal Fundraising Generating Non-Dues Revenue. 6 Pieces of Phenomenal Fundraising. Who? What? Why? How? Where? When?. The Target Piece: WHO?. 1. Define your target audience Who can make a difference for your association? Who influences them? How do you know?.

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Phenomenal Fundraising Generating Non-Dues Revenue

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Phenomenal fundraising generating non dues revenue

Phenomenal FundraisingGenerating Non-Dues Revenue


Phenomenal fundraising generating non dues revenue

6 Pieces of Phenomenal Fundraising

  • Who?

  • What?

  • Why?

  • How?

  • Where?

  • When?


The target piece who

The Target Piece: WHO?

1. Define your target audience

  • Who can make a difference for your association?

  • Who influences them?

  • How do you know?


The hot piece what

The HOT Piece: WHAT?

  • 2. Identify what’s important to your audience. Ask questions to find their “HOT BUTTONS.”

    • Look for ideas or areas of interest

    • What really excites your target audience?

    • Understand that hot buttons are leveraging points and may seem unrelated to your cause.


Phenomenal fundraising

Phenomenal Fundraising

  • What’s

  • Hot ?


The passion piece why

The Passion Piece: WHY?

  • 3. Identify how your cause appeals to your target audience’s hot buttons

    • Clarify why your target audience should care.

    • Be sure you understand the purpose/goal of your campaign and can creatively connect it.

    • Speak their language!


The sales piece how

The Sales Piece: HOW?

  • 4. Follow a proven sales process.

    • Build rapport and develop relationships.

    • Identify needs or hot buttons through questioning.

    • Connect your “cause” by offering a solution related to their hot buttons.


The sales piece how1

The Sales Piece: HOW?

  • 4. Follow a proven sales process (continued).

    • Motivate into action; make them want to be involved!

    • Ask more questions to overcome objections.

    • Establish a commitment to action.


The action piece when

The Action Piece: WHEN?

  • 5. Make a commitment go develop mutually beneficial relationships.

    • Involve your team in decision making!

    • Utilize plan of action to develop a timeline.


The grassroots piece where

The Grassroots Piece: WHERE?

  • 6. Where can you connect with target audience hot buttons?

    • Brainstorm strategic strategic events pull together all the pieces.

    • Make it their grassroots cause!


Phenomenal fundraising generating non dues revenue

6 Pieces of Phenomenal Fundraising

  • Who?

  • What?

  • Why?

  • How?

  • Where?

  • When?


Phenomenal fundraising generating non dues revenue1

Phenomenal FundraisingGenerating Non-Dues Revenue

“Connecting Your Cause!”

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