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Phenomenal Fundraising Generating Non-Dues Revenue. 6 Pieces of Phenomenal Fundraising. Who? What? Why? How? Where? When?. The Target Piece: WHO?. 1. Define your target audience Who can make a difference for your association? Who influences them? How do you know?.

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6 Pieces of Phenomenal Fundraising

  • Who?
  • What?
  • Why?
  • How?
  • Where?
  • When?
the target piece who
The Target Piece: WHO?

1. Define your target audience

  • Who can make a difference for your association?
  • Who influences them?
  • How do you know?
the hot piece what
The HOT Piece: WHAT?
  • 2. Identify what’s important to your audience. Ask questions to find their “HOT BUTTONS.”
    • Look for ideas or areas of interest
    • What really excites your target audience?
    • Understand that hot buttons are leveraging points and may seem unrelated to your cause.
the passion piece why
The Passion Piece: WHY?
  • 3. Identify how your cause appeals to your target audience’s hot buttons
    • Clarify why your target audience should care.
    • Be sure you understand the purpose/goal of your campaign and can creatively connect it.
    • Speak their language!
the sales piece how
The Sales Piece: HOW?
  • 4. Follow a proven sales process.
    • Build rapport and develop relationships.
    • Identify needs or hot buttons through questioning.
    • Connect your “cause” by offering a solution related to their hot buttons.
the sales piece how1
The Sales Piece: HOW?
  • 4. Follow a proven sales process (continued).
    • Motivate into action; make them want to be involved!
    • Ask more questions to overcome objections.
    • Establish a commitment to action.
the action piece when
The Action Piece: WHEN?
  • 5. Make a commitment go develop mutually beneficial relationships.
    • Involve your team in decision making!
    • Utilize plan of action to develop a timeline.
the grassroots piece where
The Grassroots Piece: WHERE?
  • 6. Where can you connect with target audience hot buttons?
    • Brainstorm strategic strategic events pull together all the pieces.
    • Make it their grassroots cause!
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6 Pieces of Phenomenal Fundraising

  • Who?
  • What?
  • Why?
  • How?
  • Where?
  • When?
phenomenal fundraising generating non dues revenue1

Phenomenal FundraisingGenerating Non-Dues Revenue

“Connecting Your Cause!”

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