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Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT Manager

4211 Earth Drive Fort Wayne, IN, 46809 Fax # (260) 692-6989 Phone # (260) 184-6839. Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT Manager Ms. Hannah Durbin, Marketing Manager, HR Manager Mr. Nick Demetrion, Financial Advisor,

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Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT Manager

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  1. 4211 Earth DriveFort Wayne, IN, 46809Fax # (260) 692-6989Phone # (260) 184-6839 Ms. Abbie Lipetz, Financial Manager Mr. Spencer Maxwell, Administration Manager, IT Manager Ms. Hannah Durbin, Marketing Manager, HR Manager Mr. Nick Demetrion, Financial Advisor, Mr. Dimitri Cancel, Marketing Advisor

  2. Who We Are Mission Statement: • Party Equipment Rental • Delivery, Set-Up, Pick-up • Limited Partnership (3 general, 2 limited) We, of Fiesta Express, wish to provide convenient and kind service and unforgettable products to party organizers, utilizing our ability to distribute party supplies via truck directly to the consumer. • We will minimize our effects on the environment through efforts such as using clean energy vehicles for delivery in the long run

  3. Operational Issues: • Purchase equipment • Our equipment will come from wholesale suppliers • BounceHousesNow.com big supplier • Customers can place an order 3 different ways • By coming in to our location and going to the customer service desk • By placing an order over the phone by speaking with an employee • By placing an order online through our website • We will require the order to be placed 2 days before the set-up to prepare the equipment and employees

  4. Operational Issues: • Deliveries will be prepared at least a day before the delivery • Employees will be notified of delivery needed • Order will arrive at previously specified time, or a discount will be placed on the price • Payments can be made from the time of the order to the time of delivery, but must be received before the set-up

  5. Operation Issues – “Shutdown” • November – February • Environmental Conditions not suitable for business • If we operate fully we will have a very high loss and few ways to generate revenue • Limited Operation Mode: • Supplies will not be bought • We will make no deliveries • No part-time employees • Reduced costs on utilities • We will be able to cut our losses substantially • Due to Halloween on the 31st actual limited operations/”shutdown” is from the first Wednesday in November to first weekday in March

  6. Additional Source of Sales • Rent out spaces on inflatables to business for advertisements • On the most actively used inflatables • Easily generates advertisement for business and revenue for our own • $50 a month for every space

  7. Marketing: • Target Market • Middle to High Income Families • Children will be consumers, parents customers • Advertisement • Advertise through fliers, bulletin boards • Promotion • Special Offers near Holidays • Open bounce house days • Product Pricing • Looked at the price of competitors (Bob Mutton Party and Tent) • Lower price for many items • Reasonable profit • Packages offer savings for buying multiple items • Example Package Pricing: • Package Option 1 • 13’ bounce house • 30’ obstacle course • Limbo Set • 2 * Ring Toss • 2 * Tug of War Set • Individual Price Total: $770 • Package Price: $570 • Savings: 26%

  8. Location: 4211 Earth Drive Fort Wayne, Indiana 46809 • Location will generate interest in our business from traffic along Engle Road • Large amount of people under the age of 18 in Fort Wayne • Amount spent on retail is higher than state average • Intend to expand

  9. Competition: • Bob Mutton Party and Tent Rental, All Occasion Party, A Party Apart among primary competitors in area • There are only a few primary competitors within the Fort Wayne Area • Low amount of competition for business = chance for growth

  10. Facility Description • Large warehouse • Contain a customer service room • customers can place purchases or can relate their concerns. • Employee break room • For Delivery we will have 3 box trucks (used 2006 Freightliners) • Sources of supplies • major supply= gas. • purchased in large quantities from a local station.

  11. Industry Analysis: • Revenue for all of equipment rental industry is expected to rise • Party rental industry diminished from the period of 2006-2011 • In recovery • Expected to grow to 2.7 bn in total revenue by 2016

  12. Human Resources: • 11 part-time employees • 6 for delivery • Need to be able to lift heavy objects • 5 for customer service/warehouse oversight • $10.10 an hour • General partners will also be responsible for warehouse management

  13. Motivational Strategies: • “Party Cards” • Picnic • Employee of the Month Gift Card • Massages

  14. Finance: • Current ratio = .99 • Return on Assets = -15% • Return on Equity = -490% • Assets Turnover = 2.5 • Debt-to-Equity = -19.9 • First year loss of $14493 • Revenue will increase after first year due to increase in customer base • Loan payments will decrease • Venture capitalism improve equity

  15. Website • Fiesta-express.weebly.com

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