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Sports Marketing

Sports Marketing. Standard 1.1 Discover the World of Sports Marketing. Standard One. Students will discover the world of sports marketing and the use of marketing to promote sports and non-sports businesses in sports. What is Marketing?.

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Sports Marketing

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  1. Sports Marketing Standard 1.1 Discover the World of Sports Marketing Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  2. Standard One • Students will discover the world of sports marketing and the use of marketing to promote sports and non-sports businesses in sports. Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  3. What is Marketing? • Marketing is a process of bringing together sellers and buyers. Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  4. Exchanges • Everyday transactions between producers and consumers • Typically trading money for a product or service Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  5. Producers • Individuals or Companies which have products to be sold. • They provide the “supply.” • They are willing to exchange the product or service for something of value. Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  6. Consumers • Individuals or Companies which have needs to be met and which have something to exchange. • They create a “Demand.” • They have something to exchange for a product or service and are willing to do so. Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  7. Marketing -- The Definition • “Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods or services to create exchanges which satisfy individual and organizational objectives.” Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  8. What is Marketed? • DURABLE GOODS • NONDURABLE GOODS • SERVICES • IDEAS Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  9. What is Marketed? • PEOPLE • PLACES • ORGANIZATIONS Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  10. 1 3 5 2 4 9 6 7 8 13 11 12 10 16 14 15 Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  11. Product or Service Planning Pricing Promotion Distribution (Place) The FOUR P’s OF MARKETING ---- People ---- Often Considered the Fifth P The Elements of Marketing Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  12. Benefits of Marketing • Add UTILITY to goods and services • Makes buying convenient • Maintains reasonable prices • Provides a variety of goods and services • Increases production Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  13. Sports Marketing • Sports Marketing uses marketing elements to meet the goals of a sports property. • Product Strategies • Service Strategies • Pricing Strategies • Promotion Strategies • Distribution Strategies Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  14. Sports • Sports are a source of diversion or physical activity engaged in for pleasure • Can be spectatorship • Can be participation and play Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  15. Sports Consumers • Consumers exchange money for a “wanted” good or service. • Sports Consumers exchange in different ways: • Spectators as Consumers • Benefit by watching game • Exchange for tickets and entertainment • Participants as Consumers • Benefit by playing or participating • Exchange for equip. & participation Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  16. Sports Producers • Sports Producers May Provide: • Events for Participation • Events for Entertainment Viewing • Sporting Goods and Equipment • Licensed Merchandise • Collectables and Memorabilia • Athlete Training • Sports Information • Event Coverage and Distribution Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  17. Sports Industry Growth • Attendance Growth • $135-350 Billion per Year • Nearly Every Sport and League + • Media Coverage and Growth • Main Stream and Alternative Sports Coverage • Coverage Growing with Demand • Employment Growth • 4.5 – 6 Million new Jobs from 1999-2001 • Global Markets • Expansion of Leagues & Marketing outside of U.S. • Availability of News Media and Sports Reporting Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

  18. Today…. • Team Organization • Team Members • Conference • Top 3 Preferred Cities • List Information on 1.1 LG • Begin Research & Planning Discover The World Of Sports Marketing; Use in Marketing OF Sports and THROUGH Sports

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