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One of the most recognisable Television channels in Russia

One of the most recognisable Television channels in Russia. News. Business. High Technology. Sport. Culture. Environment Protection. We broadcast all over Russia. > 70 million people Technical reach. 1 0 million people * Monthly reach.

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One of the most recognisable Television channels in Russia

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  1. One of the most recognisable Television channels in Russia News Business High Technology Sport Culture Environment Protection

  2. We broadcast all over Russia > 70 million people Technical reach 10million people* Monthly reach * According to Mediascope data, cable, satellite, OTT reports

  3. It is impossible to enumerate all media where Euronews is on just one slide–we are everywhere Traditional Media New Media Muitiplex 3,Moscow antenna ,all main cable and satellite Operators of the country All main ОТТ services on Smart TV and desktop ТВ онлайн И другие … Euronewsis the most viewed news channel on ivi- the biggest ОТТ platform in Russia And also more than 130 operators all over the country

  4. How else does Euronews stand out from the other news channel?

  5. Viewers Quality

  6. Our viewer is wealthier Group C income 36,3% 25,1% 28,5% * According to Mediascope data , data across Russia +18 01.01.18 - 31.08.18

  7. Our viewer is more entrepreneurial Enterprisers 8,5% 3,1% 3,2% ** According to Mediascope data , data across Russia +18 01.01.18 - 31.08.18

  8. Our viewer is more educated High Education 57,2% 53,6% 43,6% * According to Mediascope data , data across Russia +18 01.01.18 - 31.08.18

  9. We have got more men Men 62,9% 53,7% 53,2% * According to Mediascope data , data across Russia +18 01.01.18 - 31.08.18

  10. We have got more men in the prime of life Men 35-54 years old 25,4% 20,8% 18,5% * According to Mediascope data , data across Russia +18 01.01.18 - 31.08.18

  11. Our channel is not switched during the advertising WHY? 80% of viewers leave regular Russian channel during the advertisement

  12. Due to a particular advertising policy of the channel: 1 We do not have annoying advertising – the advertising spots that we have are always of high quality 2 We have a short advertising block 3 We limit an overall amount of advertising on the channel and thoroughly select it

  13. Euronews is associated among the viewers with Europethus with: Irreproachable Quality Thought out in details Trust Comfort Positive associations strengthen the effect of advertising

  14. That's why we are chosen by such advertisers:

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