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Cultivating and Promoting Your Research

Cultivating and Promoting Your Research. Bertha Hidalgo, PHD, MPH University of Alabama at Birmingham. Come up with a plan. Determine your audience Figure out what your audience reads, listens to, etc. How do you want to share the information? articles, infographics, etc. Start at home.

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Cultivating and Promoting Your Research

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  1. Cultivating and Promoting Your Research Bertha Hidalgo, PHD, MPH University of Alabama at Birmingham

  2. Come up with a plan • Determine your audience • Figure out what your audience reads, listens to, etc. • How do you want to share the information? • articles, infographics, etc.

  3. Start at home • Reach out to your media office • Figure out the embargo on your paper, then schedule a date to share • Share news about your grants

  4. Write a summary • This will happen in concert with working with your media office • Write both a long and short synopsis of your findings or aims • Write scientific and lay versions of those short and longer synopses

  5. Post on social media • Linkedin • link, blog, commentary • Instagram • visual summary • stories • TAG, TAG, TAG! • Twitter • tweet • retweet • pin • Facebook • share on your personal FB page – lay version of findings along with implications

  6. Email • Add link to latest paper, grant, etc. on email signature • Email your colleagues with that same link; people you think would want to know about your work • Share your work with your PO

  7. Thank you! Questions? • email • bhidalgo@uab.edu • twitter • @berthahidalgo • instagram • @chic_in_academia

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