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aif tool kit
AIF Tool Kit

This PowerPoint presentation is provided by the ARDA International Foundation for use in addressing those entities and individuals who need reliable, current statistical data about the timeshare industry in the U.S. The statistics contained in this presentation are drawn from respected sources of research, much of it commissioned by the AIF. These statistics may not be altered unless they are substituted with updated information from AIF certified sources.

You should make a copy of this presentation now and store as your master reference version for the future.

When addressing specific audiences in your region, state or municipality, it may be desirable and effective to include data that reflects consumer and economic patterns in your locality. To attain such data, contact the AIF directly and request that we work with you in developing reliable data for you to use in support of timeshare development in your region.

You may also check the AIF web site for updated information on a regular basis by going to this web site:

www.ardafoundation.org/AIFToolkit

Remember to DELETE THIS PAGE when preparing your own presentations.

slide2

www.arda.org

Produced in cooperation with the ARDA International Foundation

aif tool kit3
AIF Tool Kit

INSERT YOUR COMPANY LOGO HERE AND ANY INFORMATION YOU WANT TO PROVIDE ABOUT YOUR COMPANY TO YOUR AUDIENCE

Remember to DELETE THIS SLIDE IF IT IS NOT USED

what is timeshare vacation ownership
What is Timeshare/Vacation Ownership?
  • Investment in a Lifestyle
  • Benefits ofReal Estate Ownership
evolution of timeshare
Evolution of Timeshare

Fractionals/PRC

Points

Fixed Week, Fixed Unit

International Exchange

Consumer Protection/ Regulation

FloatingWeek

HotelBrands

1970s

2000s

timeshare in the us
Timeshare in the US

Weekly Product vs. Points

Points = Vacation Currency

Weekly Product = Accommodations

timeshare in the us8
Timeshare in the US

$6.3 BillionAnnual Sales

$3.6 BillionAnnual Sales

1999

2009

SOURCE: 2010 State of the Vacation Timeshare Industry: United States study, Ernst & Young for ARDA International Foundation

timeshare in the us9
Timeshare in the US

1,548Timeshare Resorts

170,232Units

2009

SOURCE: 2010 State of the Vacation Timeshare Industry: United States study, Ernst & Young for ARDA International Foundation

timeshare in the us10
Timeshare in the US

NUMBER OF

RESORTS

Leading States

Florida 23% 362

California 8% 130

South Carolina 7% 106

Hawaii 6% 93

Colorado 5% 76

Nevada 4% 58

Texas 3% 52

Missouri 3% 49

North Carolina 3% 49

Arizona 3% 48

2010 State of the Vacation Timeshare Industry: United States study, Ernst & Young for ARDA International Foundation

fractional and prc
Fractional and PRC
  • Alternative to Traditional Timeshare
  • 322 Fractional and Private Residence Club Resorts
  • Combined Sales Volume:$665.2 Million

SOURCE:The Shared Ownership Resort Real Estate Industry in North America: 2010 prepared by Ragatz Associates

timeshare in the us12
Timeshare in the US

Economic Benefit

$1,574Average Spending per Trip

73%Spending Outside Resort

SOURCE:Economic Impact of the Timeshare Industry on the U.S. Economy, 2010 Edition, prepared by Ernst & Young for AIF

timeshare in the us13
Timeshare in the US

Economic Contribution

465,803Full & Part-Time Jobs

$22.1 Billionin Salaries/Wages

$8.3 Billionin Federal & State Taxes

SOURCE:Economic Impact of the Timeshare Industry on the U.S. Economy, 2010 Edition, prepared by Ernst & Young for AIF

insert local stats
Insert Local Stats
  • In this slide, insert any statistical data that may pertain to your specific locale if available. This could be number of resorts, owners, annual visits, etc. You may want to add multiple slides here. Look in the appendix for data on AZ, CA, FL, HI, NV, SC, and TN.
  • You can also get help from ARDA International Foundation in acquiring and preparing statistics for your region.Contact them at www.ardafoundation.org/AIFToolkit
who owns timeshare
Who Owns Timeshare?
  • Mean Age 52.2
  • 80% Married/Partnership
  • No Children Under 18
  • Median Income $78,400
  • 61% College Graduate/ Professional Degree

SOURCE: Shared Vacation ownership Owners Report, 2010 Edition prepared by The Research Intelligence Group for the ARDA International Foundation

aspirational items of americans
Aspirational Itemsof Americans

58%

Own a Vacation Home

44%

Stay in a Luxury Hotel

38%

Beautifully Decorated Home

Own an Expensive Car

38%

38%

Travel Abroad

37%

Eat at an Expensive Restaurant

34%

Own Your Own Business

33%

Fly First Class

26%

Own Latest Technology

25%

Own Expensive Jewelry

The Top 10

SOURCE: 2005 Roper Reports Annual Presentation

boomers leading the way
Boomers Leading the Way

76 MillionApproaching Retirement

77%More Adventurousthan Parents

72%Took Leisure Trip in the Past Year

SOURCE: 2005 Travel & Adventure Report, A sampler of Boomers’ Travel & Adventure Experiences by AARP

why do they own
Why Do They Own?

Affordable terms

Internal exchange

Travel with larger parties

Save money on future vacations

External exchange

SOURCE: TimeshareOwners Report, 2009 Edition prepared by Penn Schoen Bertrand, Inc. for the ARDA International Foundation

SOURCE: Shared Vacation Ownership Report, 2010 Edition prepared by The Research Intelligence Group, for the ARDA International Foundation

consumer satisfaction
Consumer Satisfaction

Satisfaction is the Highest

Endorsement

SOURCE: TimeshareOwners Report, 2010 Edition prepared by The Research Intelligence Group, for the ARDA International Foundation

value to consumers
Value to Consumers

76%

Spend time w/people important in my life

Vacation in new areas

Makes vacation planning easier

Vacation home away from home

75%

71%

Include those who cannot afford vacations

70%

70%

SOURCE: Shared Vacation Ownership Owners Report, 2010 Edition prepared by The Research Intelligence Group for the ARDA International Foundation

arda roc
ARDA ROC
  • Advocacy organization for timeshare owners
  • Over 1 million members and growing
  • Responds to government at Federal, State and Local levels
timeshare into the future
Timeshare into the Future
  • Matches American Aspirations
  • Proven Benefit to LocalEconomies
  • Appeals to Diverse Market Segments
  • High Approval Ratings
  • Flexible and Satisfying Experience
  • Part of an International Market
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