1 / 20

VISIT A Joint Initiative on Tourism Ecolabels in Europe Naut Kusters

VISIT A Joint Initiative on Tourism Ecolabels in Europe Naut Kusters European Centre for Eco and Agro Tourism (ECEAT). The European labels for sustainable tourism. 40 +Ecolabels in Europe. Since the late eigthies Diverse background and geography

winona
Download Presentation

VISIT A Joint Initiative on Tourism Ecolabels in Europe Naut Kusters

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. VISIT A Joint Initiative on Tourism Ecolabels in Europe Naut Kusters European Centre for Eco and Agro Tourism (ECEAT)

  2. The European labels for sustainable tourism 40 +Ecolabels in Europe... • Since the late eigthies • Diverse background and geography • Different criteria and procedures for certification

  3. Moving the market towards sustainability • Consumer demand exists: • Environment friendly accommodation: 41% • Low traffic levels and good public transport: 35 % • Certified products in travel catalogues: 19 % • German Travel Analysis

  4. Moving the market towards sustainability • Tour operators demand: • Responsible entrepreneurship • Pressure from society • Pressure from host country (Alps) • Influence of nature- and environmental organisations • Environment = quality + • It pays to go green • Clean environment is precondition for tourism

  5. The European labels for sustainable tourism • Marketing not succesfull: • Reliability not clear • Too many labels: confusing for consumers • Lack of information and overview • No funding and marketing expertise with ecolabels • Tour Operators lack capacity to invest in sustainable product development

  6. The European labels for sustainable tourism • VISIT, Voluntary Initiatives for Sustainability in Tourism • 4 goals: • Common Basic Standard • European roof-organisation • Joint image campaign • Marketing of certified products

  7.  Requirements for VISIT Ecolabels Environment: • Protection of Nature and landscape • Use of eco-friendly products • Low water and energy consumption • Use of sustainable energy • Reduction and recycling of waste • Public Transport, soft mobility Management: • Basic ISO norms • Environmental management • Clear minimum standards • Independent inspection: 1-3 years • Monitoring of effects • Training of staff, information to guests

  8. Moving the market towards sustainability Les Clefs Vertes - the French ecolabel for campsites Blue Flag - for a clean beach holiday Green Globe 21 - a global certificate Luxemburg - the luxembourg ecolabel for accommodation Green Tourism Business Scheme - green tourism in Schotland The Netherlands - the environmental barometer Den Groenne Noegle - The green keyin Denmark • Scandinavia - the “nordic swan” for hotels Legambiente Turismo - recommened by Italian nature organisations • Austria - the Austrian ecolabel

  9. The European labels for sustainable tourism • Roof organisation • Accreditation organisation for ST initiatives • Accommodations, destinations, transport,…. • Accreditation committee for ecolabels • Members: All types of Tourism Ecolabels • Advisors: Consumer & Environment & Tourism Org. • Linking with global Sustainable Tourism Stewardship Council initiative

  10. joint image and promotion Campaign • Joint image campaign”Caring for the Environment ... ...is Caring for the Visitor” • 2002: contribution to the International Ecotourism Year • Advertisement page and articles in magazines • Stand and exhibition at fairs • Dissemination of brochures, mini cards • Presentations and discussions at conferences, workshops, international events • Internet: www.yourvisit.infomakes the difference”

  11. Internet

  12. VISIT Holiday Guide • Standardised questionnaire and d-base • Inventory of 1000+ accommodation and other certified products (beaches, marinas, destinations, etc.) • Short print version with 100 appetisers, all addresses • 2003: web site for free search with map of Europe • Launch at RP 2003 • Links from/to partners’ & supporters’ web site • Integration of VISIT products into web-site Eco-tour (NFI)

  13. The European labels for sustainable tourism

  14. The European labels for sustainable tourism • Marketing - tour operators • Www.greentravelmarket.info • Launched in 2003 • Matching tour operators with sustainable products • Global: products and market • 500 + Tour Operators • Matchmakers • Marketing information • Visits of fairs

  15. The European labels for sustainable tourism • Initiators : • ECEAT • ECOTRANS • NFI • ARPA • Reisepavillon • 30 Supporters: • European Environmental Agency • German alliance of touroperators • IUCN + WWF Netherlands • ANWB / ADAC • European Travel Commission • Travel Unie

  16. The European labels for sustainable tourism www.yourvisit.info makes the difference

More Related