1 / 25

SmartLoyalty AG Wiesbaden, 2007

SmartLoyalty AG Wiesbaden, 2007. SmartLoyalty AG. Founded 1999 Parent company ACG AG Institutional and private shareholders Experience in more than 30 branches. Kinds of cards. Payment cards Entry cards Marketing cards Discount cards VIP (advantage cards). Discount v. bonus cards.

winona
Download Presentation

SmartLoyalty AG Wiesbaden, 2007

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. SmartLoyalty AGWiesbaden, 2007

  2. SmartLoyalty AG • Founded 1999 • Parent company ACG AG • Institutional and private shareholders • Experience in more than 30 branches

  3. Kinds of cards • Payment cards • Entry cards • Marketing cards • Discount cards • VIP (advantage cards) • .

  4. Discount v. bonus cards • Discount cards: • simple (+) but expensive • 3% discount equals about 3 % real discount • Bonus cards • Saving through inexpensive premiums from the shop‘s own shelves • favourable EK or saving on the trade margin • Saving on VAT. • Written-off goods in stock • „Basis“ of bonus points • 3 % bonus equals about 1,6 % real discount

  5. Target of the EcoSysteme

  6. Number of customers p.a. Increase through measures such as: • Transferable cards (for friends, relatives, colleagues) • Cards for special target groups • Clubs (sport/culture etc.) • Employees • pupils/students/confirmation candidates • And many others • „Customers attract customers“- Programme • Partner cards

  7. Visit by a customer a year Increase through measures such as: • „Happy Hour“:double points from 3pm to 7pm • Event points: - „Spanish Week“: every bottle of Spanish wine = 500 extra points - „Beauty Week“: whoever brings a man to the cosmetics = 300 extra points - „Sport Week“ : whoever comes to the baker by bike = 100 extra points - „Harvest Week“ : Whoever buys after Christmas = special premium

  8. Turnover per visit Increase through measures such as: • Type of card: • Good customers receive a VIP card with a bigger bonus • Type of point award: • Whoever buys more recives a bigger bonus0-20 euros turnover = 2 % 20-50 euros turnover = 3 % ab 50 euros turnover = 4 %

  9. Technology(US) Marketing(TOGETHER) Politics(YOU) Eco customer-card systems

  10. Kinds of premiums • From the shelves • Externally acquired premiums • Experience world

  11. Technology Software Cards Terminals

  12. The Process: Issuing the cards • Less is more (no transparent customer) • Communikation chain

  13. The Process: issuing bonus points Marketing-“playground“ • Normal purchase • Happy Hour purchase • Event purchase

  14. The process: issuing bonus points

  15. The Process: cashing in bonus points • Exchange – something for everyone • On account – points as a means of payment

  16. EcoPrämie • The customer wants one thing: the Premium!Mixture of goods and experience world. • Loyalty through an established Premium system with an intelligent customer card

  17. Priciples of advice • Event oriented • Every concept is only as good as its implementation • Marketkt oriented • Only the card holder decides whether the customer card will be a success • Bottle-neck oriented • We use local knowledge and only help where it is necessary

  18. Advice content Customer-card concept • Project and requirement analysis • Qualitative and quantitative Market research • Choice of suitable technology to realise the scheme

  19. Advice content Marketing concept • Development of services • Communications and implementation concept • Evaluation of database information • Integrated service concept • Project management

  20. Referenzen Citycards

  21. Referenzen Kundenkartensysteme

  22. Referenzen Kundenkartensysteme

  23. Referenzen Kundenkartensysteme

  24. Referenzen Kundenkartensysteme

  25. Many thanks for your attention! Your contact to SmartLoyalty AG: Christian Kranz Chairman SmartLoyalty AG Dantestraße 4-6 65189 Wiesbaden Tel.: 0611-90096-0 Fax: 0611-90096-29 email: info@smartloyalty.de

More Related