Business Internode Network(BIN) Milestone Presentation CS410

1. Business Internode Network(BIN)Milestone PresentationCS410 Steve Simmons Robert Bittle Russell Pratt Kevin Tindall Bruce Modes Andrew Miller Tyler Wood

2. Outline • Introduction – Our team • Define the problem and its characteristics • Current solutions/competition • Our solution • Customer, marketing plan, ROI • Management plan • Milestones/Deliverables, and budget by phase • Risk Business Internode Network

3. The Problem • Businesses and local governments in metropolitan areas lack an effective means to communicate and coordinate events. Business Internode Network

4. Without BIN Business Internode Network

5. Problem Effects • Businesses miss opportunities to connect with potential customers • Maximum revenue not realized • Less tax revenue for local government • Uncoordinated metropolitan areas seem less vibrant • Less appeal to customers Business Internode Network

6. Solution Goals • The Business Internode Network(BIN) will: • Provide a forum for business-to-business communication • Help increase revenue for all participating businesses • Provide an easy to use front end system for tourists, business people, and locals • Retain information on previous events, allowing them to be more easily coordinated in the future • Enhance the “hot spot” status of some areas, while creating “hot spots” in others Business Internode Network

7. With BIN Business Internode Network

8. Ways to Connect Business Internode Network

9. Basic Data Flow Business Internode Network

10. Business owner’s view of events Business Internode Network

11. User’s view of events Business Internode Network

12. Operational Overview Business Internode Network

13. Items Included • Software • Software to manage the database • Website interface for tourists • Application interface for businesses • Hardware • Common Web/Database Server Business Internode Network

14. Items Not Included • Internet connectivity • Desktop to run BIN database interface application Business Internode Network

15. Marketing Plan • Present primary customer with a working prototype of BIN, demonstrating: • Event mining from existing sources • Inter-business communication capabilities • New event uploading capabilities • Event information presented to end-user • Ease of use Business Internode Network

16. Customers • Primary customer base: local governments of metropolitan areas • Secondary customer base: businesses in metropolitan areas • Present target customer is Town Center, Virginia Beach Business Internode Network

17. Customer Profile • Virginia Beach • Recently spent $150,000 on “Gift of Tourism” ad campaign • Virginia Beach 2007 spending • Almost $67 million in tourism related expenditures to attract new and repeat visitors/provide additional services to locals • Tourism related expenditures in 2007 provided 17.7% net return on investment Sources: http://hamptonroads.com/2008/06/virginia-beach-rolling-out-new-tourism-campaign-locals?page=3 Yochum, Gilbert R., & Agarwal, Vinod B. (2008) 2007 VirginiaBeach Tourism Economic Impact Study Business Internode Network

18. Encouraging Tourism Is Vital Source: Yochum, Gilbert R., & Agarwal, Vinod B. (2008) 2007 VirginiaBeach Tourism Economic Impact Study Business Internode Network

19. Virginia Beach 2007-08 Fiscal Year Revenue Source: http://www.vbgov.com/file_source/dept/mgmtsvcs/FY%202007-08%20Amended%20Resource%20Management%20Plan/City%20Council%20Questions/attachment16.pdf Business Internode Network

20. ROI for Business • Easy to use system for coordinating events with other businesses • Allows customer base sharing • Helps increase revenue for participating businesses • Allows for cooperative marketing and promotion in metropolitan areas Business Internode Network

21. ROI for Government • Increased tax revenue from increased business profits • Improved tourist experience will help increase repeat visitors • Easy to use system for event coordination Business Internode Network

22. Competition Individual Advertisement (TV, radio, newspaper, fliers)‏ Community Websites (i.e. hamptonroads.com)‏ Consulting Firms Business Internode Network Provide Individual Establishment Marketing X X X X Provide Multiple Establishment Marketing X  X Facilitate Inter-business Communication X Facilitate Business-Government Communication X X Provide Historical Information X Business Internode Network

23. Management Plan Business Internode Network

24. Work Breakdown Structure Tree Business Internode Network

25. Phase 0 Organization Chart Business Internode Network

26. Phase 0 Major Milestones • Project Website • Major Functional Component Diagrams • Feasibility Presentation • Work Breakdown Structure • Milestone Presentation • Funding Agency • Development and Management Plans • SBIR Presentation Business Internode Network

27. Phase 0 Schedule Business Internode Network

28. Phase 1 Organization Chart Business Internode Network

29. Phase 1 Staff Budget Business Internode Network

30. Phase 1 Resource Budget Sources: http://www.dell.com, http://www.microsoft.com Business Internode Network

31. Phase 1 Major Milestones • Requirements List • Prototype Test Plan • Product and Prototype User Manuals • SBIR II Grant Proposal • Develop Environment Requirements • Prototype Development and Demonstration • Test and Acceptance Demonstration • SBIR Plan • Update Documentation Business Internode Network

32. Phase 1 Schedule Business Internode Network

33. Phase 2 Organization Chart Business Internode Network

34. Phase 2 Staff Budget Source: www.salary.com Business Internode Network

35. Phase 2 Resource Budget Sources: http://www.dell.com, http://www.microsoft.com Business Internode Network

36. Phase 2 Major Milestones • Product Specification Review • Test Plan • Product User Manuals • Funding • Product Development • Testing • Documentation Updates Business Internode Network

37. Phase 2 Schedule Business Internode Network

38. Phase 3 Organization Chart Business Internode Network

39. Phase 3 Staff Budget Source: www.salary.com Business Internode Network

40. Phase 3 Resource Budget Business Internode Network

41. Phase 3 Milestones • Assemble Project Team • Production Preparation • Procurement Planning • Requirements • Solicitation • Contracting • Financial Tracking • Marketing • Website Business Internode Network

42. Phase 3 Schedule Business Internode Network

43. Out Years Staff Budget Business Internode Network

44. Project Budget Summary Business Internode Network

45. Break Even Analysis Business Internode Network

46. Funding • SBIR funding agency: • Economic Development Administration • Phase 1: up to $100,000 • Phase 2: up to $750,000 • Phase 3: • Small business loan • Subscriber revenue • Venture capital investments source: http://www.grants.gov Business Internode Network

47. Evaluation Plan • Time -Measured against baseline project plan • Cost -Measured against budget plan by phase • Scope -Measured against requirements document • Quality -Measured by government and business adoption rates and communication rates Business Internode Network

48. Risk Management Plan • Identify potential project risks • Identify project phase of each risk • Determine probability and impact of risks • Eliminate or mitigate risks • Reevaluate risks in each phase of project • Detect new risks as they arise Business Internode Network

49. Risks • Companies not cooperating - For this to work, companies must agree to cooperate with each other • Security – Access must be secure • Data integrity – Information gathered must be accurate and up to date • Ease of use – Interface must be easy for end users to operate Business Internode Network

50. Impact of Risks Business Internode Network