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Launch UNC Startup Program - Empowering New Entrepreneurs

Join Launch UNC to increase successful startups through workshops, networking, and team-building activities. Apply now!

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Launch UNC Startup Program - Empowering New Entrepreneurs

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  1. Patrick Vernon

  2. Goal To increase the number of successful UNC startups.

  3. Remed Ease Wireless Nurse Call Find Garden Experts Luxury Footwear from Africa Odorless Portable Toilets

  4. Top 11: $58.4MM and 131 Jobs in 2012

  5. AGENDA • Who are you? • Overview of Launch classes • Application process • Teams • Next steps

  6. Who are You?

  7. Who are You?

  8. AGENDA • Who are you? • Overview of Launch classes • Application process • Teams • Next steps

  9. Outcomes Phases Individuals Non-Credit Workshops and Networking Skills and Team Building Early Fall, “Mod I” Teams Fall Break 16-20 Teams Short Lectures, Weekly Challenges Elevator Pitch Feasibility Late Fall, “Mod II” Winter Break Business Plan 12-16 Teams Lectures and Cohort Coaching Planning Early Spring, “Mod III” Spring Break 6-10 Teams Lectures and Coaches Launch Plan Financing Late Spring, “Mod IV”

  10. Phase 1 Workshops • VC 101 | 8/26 • What is venture capital? • What do VCs do? • How does one attract VCs? • MBA 101 | 9/9 • Primer on business jargon • Basic strategies and lessons from core MBA courses • Startup 101 | 9/23 • Basic concepts in entrepreneurship • Business plans and venture pitches • Last networking session before application deadline

  11. Phase 1 Key Dates • 8/21 –Kickoff+ Network • 8/26 – VC 101 + Network • 8/28 – Idea Roundtable • 9/4 – Idea Roundtable • 9/9 – MBA 101 + Network • 9/18 – Idea Roundtable • 9/23 – Startup 101+ Network • 10/6 – Application • 10/8-10 – Interviews • 10/11 – Admit Notification • 10/21 – Class Starts

  12. Phase 2: Launch Feasibility • 1.5 credit hours (active PID required) • Sections: • 001: M/W 3:30, MBAs mostly • 002: M 5:00-8:00, cross campus • Weekly team update presentations • Weekly challenges

  13. Feasibility Textbooks Business Model Generation Alexander Osterwalder and Yves Pigneur, Wiley, 2010 The Four Steps to the Epiphany Steve Blank K&S Ranch, 2013

  14. Four Steps to the Epiphany“Lean LaunchPad”

  15. Business Model Canvas

  16. Feasibility Philosophy...

  17. Philosophy Experiential

  18. Philosophy Interactive In∙ter∙ac∙tive People influencing or having an effect on each other

  19. Philosophy Strategic and Tactical

  20. Philosophy Scrappy

  21. Philosophy Launch is NOT: • Not… an “intro to entrepreneurship” class • Not… a business plan writing class • Not… just an academic exercise • Not… the same workload as regular class • Not… big enough to admit everyone

  22. Weekly Challenges Week 1: Video Face-Off Week 2: Startup Forensics Contest Week 3: Pre-Seed Funding Pitch Week 4: Storytelling Slam Week 5: Advisory Board Rodeo Week 6: Survey Challenge Week 7: MVP Smackdown Customer and Expert Interviews

  23. Weekly Challenges DOLPHIN +

  24. After Winter Break • Mod III: Business Planning • Mod IV: Financing • Some teams might skip Feasibility

  25. AGENDA • Who are you? • Overview of Launch classes • Application process • Teams • Next steps

  26. What Are We Looking For IDEA • Innovative • Big problems • Achievable milestones TEAM • Cross disciplinary • Expertise • Exceptional drive

  27. What Doesn’t Fit Well • Lack of innovation • Income replacement • “Lifestyle” venture • Restaurant, bar or traditional retail

  28. Application due 10/6 www.launch.unc.edu/apply Must have team of 3 or more...

  29. AGENDA • Who are you? • Overview of Launch classes • Application process • Teams • Next steps

  30. Teams www.launch.web.unc.edu Core needs for Feasibility Phase • Communications • Research

  31. AGENDA • Who are you? • Overview of Launch classes • Application process • Teams • Next steps

  32. Connections Website www.launch.web.unc.edu • I challenge you: email 5 people before the next networking session • Plan to meet at that session • For teammates: don’t commit too early, but don’t wait too late • Have a backup plan • Come to an idea roundtable to knock around ideas

  33. Idea Roundtables • 5 people + me • Caribou Coffee Estes/Franklin • Sign up at: www.launch.unc.edu or http://goo.gl/IS1J1L

  34. Workshops • VC 101 | 8/26 • What is venture capital? • What do VCs do? • How does one attract VCs? • MBA 101 | 9/9 • Primer on business jargon • Basic strategies and lessons from core MBA courses • Startup 101 | 9/23 • Basic concepts in entrepreneurship • Business plans and venture pitches • Last networking session before application deadline

  35. Key Dates • 8/21 –Kickoff+ Network • 8/26 – VC 101 + Network • 8/28 – Idea Roundtable • 9/4 – Idea Roundtable • 9/9 – MBA 101 + Network • 9/18 – Idea Roundtable • 9/23 – Startup 101+ Network • 10/6 – Application • 10/8-10 – Interviews • 10/11 – Admit Notification • 10/21 – Class Starts

  36. The two most important requirements for major success are: - first, being in the right place at the right time, and - second, doing something about it. -Ray Kroc

  37. Idea Person Idea Person Idea Person Idea Person Idea Person Idea Person Idea Person Idea Person Idea Person Free Agent

  38. Free Agent Free Agent Free Agent Free Agent Free Agent Free Agent Free Agent Free Agent Free Agent Idea Person

  39. Questions? Patrick Vernon Clinical Assistant Professor of Entrepreneurship Executive Director, Center for Entrepreneurial Studies UNC Kenan-Flagler Business School pvernon@unc.edu | launch@unc.edu | www.launch.unc.edu Scrappy↓

  40. YouTube Tagxedo WordPress Qualtrics Fiverr Google Doc

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