Strategic plan accomplishments
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Strategic Plan ACCOMPLISHMENTS. Goal 3: Cultivate an Environment Conducive to Strong, Successful Economic Development to Enhance and Diversify Irving's Economic Base. February 7, 2008. Goal #3 Team Members. City Manager’s Office David Leininger City Attorney’s Office

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Goal 3:

Cultivate an Environment Conducive to Strong, Successful Economic Development to Enhance and Diversify Irving's Economic Base

February 7, 2008

Goal #3 Team Members

City Manager’s Office

David Leininger

City Attorney’s Office

Brenda McDonald

Greater Irving-Las Colinas Chamber of Commerce

Chris Wallace, John Bonnot, Don Williams,

Leanne Weymouth, Denise Demonbreun

Irving Convention and Visitors Bureau

Maura Gast

Planning & Inspections

Gary Miller, Kevin Kass, Steve Reed, Troy Wynne

Public Works

Jim Cline, Jim Driscoll

Goal #3 Team Members


Developing a City Brand Strategy

  • Conducted range of research studies on residents, local and non-local corporations, site selection firms, media and consumers (Fall 2007)

  • Recommendations for strategic brand message and preliminary strategy to be delivered to city management

  • City branding strategy defines points of positive differentiation for resident, corporate and visitor dollars (Spring 2008)

Targeted Economic Development Initiatives

  • Successfully implementing Chamber/ED 2007-08 work plan (business recruitment/retention, infrastructure)

  • Chamber assisting with lobbying effort for regional rail expansion-taxing amendments by local option in 2009 legislative session

  • Irving leading efforts with neighboring cities in establishing a North-South (BNSF) Rail Line connecting South Irving with Frisco

  • Target Industry Study underway by UNT Center of ED & Research (January 2008); Final plan complete (June 2008)

Capitalizing on TOD Opportunities

  • Completed Transit Oriented Development marketing collateral including brochure

  • Website launched and accessible at

  • Appointed TOD Administrator (Brenda McDonald) in January 2008

Redeveloping Texas Stadium

  • Entered into exclusive negotiations with Forest City to create a detailed development agreement

  • Forest City Enterprises proposal to City Council for formal consideration (Spring 2008)

Las Colinas Partnerships

  • Water Street

  • TIF awards approved by Board and City Council

  • (December 2007)

  • City Council approval of development and parking lease agreements (Spring 2008)

  • Las Colinas Station

  • TIF Board and City Council to receive formal proposal (Spring 2008)

Redevelopment Initiatives

  • Approved an agreement with McDougal to redevelop downtown Irving

  • Demolished Villa Martinique Apartments to make way for new development

  • Plymouth Park retail area

  • Marketing/redevelopment study will be addressed through the Irving Boulevard Enhancement Study

  • EDAW selected as consultant in January 2008

Creating a Regional Activity District and Entertainment Center

  • Obtained resident approval on hotel, parking and ticket taxes for proposed entertainment venue in conjunction with the convention center

  • Preliminary strategy outlined and adopted as part of 2007-08 ICVB Budget and Marketing plan

  • CVB business incentive programs have been updated in conjunction with Entertainment District and Convention Center Complex

Creating New Retail & ED Marketing Initiatives

  • Continuing to experience a high level of business recruitment & retention activity

  • (e.g., Pioneer Natural Resources Expands Headquarters; Avelo Mortgage Relocates & Expands; Archon Stays in Irving; Maxim Acquires Atmel Facility; Business Interiors Choose South Irving; Big Brothers & Big Sisters Relocates to Las Colinas; First Choice Power Chooses Irving; Health Management Systems Chooses Irving; TXU Energy Relocates to Irving; The Dump Comes to Irving; Broder Brothers Consolidates in Irving; Life Science Logistics Selects Irving; SanMar Relocates to Irving; Driver Pipeline Comes Home to Irving; American Beverage Expands in Irving; Lauth Property Announces 1 Million sq ft facility in South Irving; Omega Environmental Technologies to Move to Irving; Morgan Stanley Chooses Irving; Homeland Security Chooses Irving; Glory House Catering Expands; Proterra Property to Expand in South Irving)

Creating New Retail & ED Marketing Initiatives

  • Las Colinas Supplement published and distributed in Dallas Business Journal (October 2007)

  • Co-hosted Dallas Business Journal’s Book of Lists Party (January 2008)

  • Direct mail campaign to targeted site selectors & commercial real estate brokers within national target markets

  • Economic incentive plan to be addressed in conjunction with EDAW Irving Boulevard study. Three local corporate executives have been identified to assist with corridor study.

Developing Small Business Incentives

  • Business Incubator

  • Economic Development Advisory Council sub-team developing proposal for concept

  • One-stop Business Service Support and Assistance Center

  • Development has begun with North Lake College

  • Project completion projected for January 2009

Developing Incentives for Business Retention

  • Council adopted an incentive program to promote expansion of small business

  • Facade Grant Funds

  • Allocated for targeted improvement area of South Irving (intersection Shady Grove and MacArthur)

  • Corridor Streetscape Enhancement Program

  • Completed architectural drawings focusing on four properties at Shady Grove and MacArthur

  • Respective property owners have agreed to proposed improvements

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