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Strategic Plan ACCOMPLISHMENTS

Strategic Plan ACCOMPLISHMENTS. Goal 3: Cultivate an Environment Conducive to Strong, Successful Economic Development to Enhance and Diversify Irving's Economic Base. February 7, 2008. Goal #3 Team Members. City Manager’s Office David Leininger City Attorney’s Office

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Strategic Plan ACCOMPLISHMENTS

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  1. Strategic PlanACCOMPLISHMENTS Goal 3: Cultivate an Environment Conducive to Strong, Successful Economic Development to Enhance and Diversify Irving's Economic Base February 7, 2008

  2. Goal #3 Team Members City Manager’s Office David Leininger City Attorney’s Office Brenda McDonald Greater Irving-Las Colinas Chamber of Commerce Chris Wallace, John Bonnot, Don Williams, Leanne Weymouth, Denise Demonbreun Irving Convention and Visitors Bureau Maura Gast Planning & Inspections Gary Miller, Kevin Kass, Steve Reed, Troy Wynne Public Works Jim Cline, Jim Driscoll

  3. Goal #3 Team Members

  4. RESULTS!

  5. Developing a City Brand Strategy • Conducted range of research studies on residents, local and non-local corporations, site selection firms, media and consumers (Fall 2007) • Recommendations for strategic brand message and preliminary strategy to be delivered to city management • City branding strategy defines points of positive differentiation for resident, corporate and visitor dollars (Spring 2008)

  6. Targeted Economic Development Initiatives • Successfully implementing Chamber/ED 2007-08 work plan (business recruitment/retention, infrastructure) • Chamber assisting with lobbying effort for regional rail expansion-taxing amendments by local option in 2009 legislative session • Irving leading efforts with neighboring cities in establishing a North-South (BNSF) Rail Line connecting South Irving with Frisco • Target Industry Study underway by UNT Center of ED & Research (January 2008); Final plan complete (June 2008)

  7. Capitalizing on TOD Opportunities • Completed Transit Oriented Development marketing collateral including brochure • Website launched and accessible at www.irvingtod.com • Appointed TOD Administrator (Brenda McDonald) in January 2008

  8. Redeveloping Texas Stadium • Entered into exclusive negotiations with Forest City to create a detailed development agreement • Forest City Enterprises proposal to City Council for formal consideration (Spring 2008)

  9. Las Colinas Partnerships • Water Street • TIF awards approved by Board and City Council • (December 2007) • City Council approval of development and parking lease agreements (Spring 2008) • Las Colinas Station • TIF Board and City Council to receive formal proposal (Spring 2008)

  10. Redevelopment Initiatives • Approved an agreement with McDougal to redevelop downtown Irving • Demolished Villa Martinique Apartments to make way for new development • Plymouth Park retail area • Marketing/redevelopment study will be addressed through the Irving Boulevard Enhancement Study • EDAW selected as consultant in January 2008

  11. Creating a Regional Activity District and Entertainment Center • Obtained resident approval on hotel, parking and ticket taxes for proposed entertainment venue in conjunction with the convention center • Preliminary strategy outlined and adopted as part of 2007-08 ICVB Budget and Marketing plan • CVB business incentive programs have been updated in conjunction with Entertainment District and Convention Center Complex

  12. Creating New Retail & ED Marketing Initiatives • Continuing to experience a high level of business recruitment & retention activity • (e.g., Pioneer Natural Resources Expands Headquarters; Avelo Mortgage Relocates & Expands; Archon Stays in Irving; Maxim Acquires Atmel Facility; Business Interiors Choose South Irving; Big Brothers & Big Sisters Relocates to Las Colinas; First Choice Power Chooses Irving; Health Management Systems Chooses Irving; TXU Energy Relocates to Irving; The Dump Comes to Irving; Broder Brothers Consolidates in Irving; Life Science Logistics Selects Irving; SanMar Relocates to Irving; Driver Pipeline Comes Home to Irving; American Beverage Expands in Irving; Lauth Property Announces 1 Million sq ft facility in South Irving; Omega Environmental Technologies to Move to Irving; Morgan Stanley Chooses Irving; Homeland Security Chooses Irving; Glory House Catering Expands; Proterra Property to Expand in South Irving)

  13. Creating New Retail & ED Marketing Initiatives • Las Colinas Supplement published and distributed in Dallas Business Journal (October 2007) • Co-hosted Dallas Business Journal’s Book of Lists Party (January 2008) • Direct mail campaign to targeted site selectors & commercial real estate brokers within national target markets • Economic incentive plan to be addressed in conjunction with EDAW Irving Boulevard study. Three local corporate executives have been identified to assist with corridor study.

  14. Developing Small Business Incentives • Business Incubator • Economic Development Advisory Council sub-team developing proposal for concept • One-stop Business Service Support and Assistance Center • Development has begun with North Lake College • Project completion projected for January 2009

  15. Developing Incentives for Business Retention • Council adopted an incentive program to promote expansion of small business • Facade Grant Funds • Allocated for targeted improvement area of South Irving (intersection Shady Grove and MacArthur) • Corridor Streetscape Enhancement Program • Completed architectural drawings focusing on four properties at Shady Grove and MacArthur • Respective property owners have agreed to proposed improvements

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