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Marketing Plan

Marketing Plan. Objective. Reach qualified candidates who are looking for this service or happen to come across it by searching for something related to insurance. We will reach out to them directly through social media, forums and appear in their Google searches. . Marketing.

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Marketing Plan

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  1. Marketing Plan

  2. Objective • Reach qualified candidates who are looking for this service or happen to come across it by searching for something related to insurance. We will reach out to them directly through social media, forums and appear in their Google searches.

  3. Marketing • The first marketing medium will be Google Ad-words & Organics. • The second marketing medium will be a professional Linkedin account • The third will be banner ads through insurance related websites • The fourth will be email scraping and campaign

  4. Marketing Allocation

  5. Adwords • Our strategy will consist only in the United States (does it need to be world wide), phrase search settings, on a 9 AM EST to 10PM PST schedule, and mobile friendly. • I have a master account with Google Ad-words and will be assisted by them from conception to the end.

  6. Organics • The focus will be on: • Blog posting on Nowcerts.com • Guest posting on other insurance websites • Back link creation from relative sites • All clean all white hat

  7. Linkedin • We will create a professional Business 2 Business program. • This will allow us to reach those who are directly in our market place.

  8. Insurance Forums • We will post banner ads in forums that agency frequent – examples: • Insurance-forums.net • Insurance-forums.org

  9. Email Campaign • This will not be a typical email campaign. • We will scrape emails off of insurance related directories • Kirschners.com • insurance-directories.com (UK based) Once we have those emails we will have to send out an email campaign to those clients

  10. Questions • Is eDominators in charge on managing Linkedin or will I train someone who works for you? • Once I have scraped the emails from directories who will be sending out the emails? • Once we have selected the insurance forums to post banners ads in who is creating those banner ads?

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