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Design Education in Cultural Context. Pradyumna Vyas Director National Institute of Design, India. UNESCO ‘09. A more than 5000 year old civilization Population over 1.2 billion 17% of the world’s total population 325 languages are effectively used in India

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Design Education in Cultural Context

Pradyumna VyasDirector

National Institute of Design, India

UNESCO ‘09

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A more than 5000 year old civilization

  • Population over 1.2 billion
  • 17% of the world’s total population
  • 325 languages are effectively used in India
  • 35 states with different cultures, languages, customs & traditions

India – a culturally diverse nation

It is probably the only country in the world

where stone age and space age coexist even today!

UNESCO ‘09

human values product values
Human Values – Product Values

Objects of Veneration & Objects Venerated

The artisans & craftsmen - Creators of ProductsUtilitarian DecorationSocio-Cultural SpiritualCeremonial Religious

Values reflected in the Life-Cycle of products

UNESCO ‘09

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Materials Shape Minds

  • &
  • Mind Shapes Products

Potter – pliable, adaptable, humble

Blacksmith – rigid, specific, firm, male dominated

Carpenter - specific, not so rigid

Goldsmith – precise

Weaver – methodical

Farmers- sharing

UNESCO ‘09

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Indian Culture & Its Values

Tolerance

Adaptability

Sharing

Evolution

Celebration

Togetherness

UNESCO ‘09

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Family & its Values

Tolerance Adaptability Concern

Sensitivity

Togetherness

We – together

We Share what We Have

UNESCO ‘09

globalized economy culture loss
Globalized Economy – Culture Loss

Speed

Economical

Quality

Competitiveness

Service

The New Baggage

UNESCO ‘09

industrial ethos cultural shift
Industrial Ethos – Cultural Shift

Disassociation– association of the product with the organization, and brand

Multiply - Mass production

Replace - Substitute Better Cheap

Dispose - Throw away – Dispense – No-use

Multiplicity - Replaceability - Replicability

UNESCO ‘09

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Eco Concern – Energy Consumption and Depletion

Society

Family

Individual

Lacks contextual relevance

Product Imposition

Creates Imbalance

UNESCO ‘09

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Eco & Resources – Balance

Contextual

Ingenuity

Product Creation

Societal balance

Family balance

Individual balance

UNESCO ‘09

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1960s: Seeding Design in India

21st Century: Creative Economy….Role of Design

After an in-depth study of Indian handicraft and industrial sectors, eminent designers from USA, Charles and Ray Eames said:‘ … the search of forms demands an investigation into values and qualities that Indians hold important to life.. and that there be close scrutiny of those elements that make up a standard of living’

50 Years of \'India Report\' 1958...2008

UNESCO ‘09

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Role of Academic Institution

Quality of Life

Design Education in Cultural Context

Craftsmen, Grassroot Innovators

Government

Institution

Academic Institution

NID

Structured

Knowledge

Tacit

Knowledge

Catalyst of

Change

Improvement in Quality of Life

Innovative

Solutions

Enhanced Design

Knowledge

UNESCO ‘09

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Design Education to Address the Issues of…

Emphasis of Culture in /and design

Understanding local needs local solutions, local material to bring characteristics and identity

Identify characteristics of user -- individual and society– heterogeneity

Use of contemporary knowledge and technology

Sustain tradition and modernity

UNESCO ‘09

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Contemporary Adaptation

of Heritage & Culture

Celebration of

Identity

Garment by RahulMishra

UNESCO ‘09

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Integration

of Traditional

Crafts

Artisan Orientation

UNESCO ‘09

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Global Appeal

Garments Showcased at

Australian Fashion Week 2007-08

Collection of RahulMishra & Samar Firdos

UNESCO ‘09

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Confluence of Two Cultures

A Case Study

The Afrikhadi Project

  • A Collaborative Initiative between India & South Africa to mark the centenary of Mahatma Gandhi’s independence movement
  • To Rejuvenate the Village industries with an active integration of traditional crafts of both the countries

UNESCO ‘09

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Research on International Trends &

Generating Design Directions

UNESCO ‘09

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Culture as Inspiration

Architecture

Scripts

Beliefs

Material culture

Arts & Crafts

Traditional Objects

Titan’s

Heritage Collection

Image Courtesy: MrAbhijitBansod, Titan Industries Ltd.

UNESCO ‘09

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International Centre for Indian Crafts at NID

NID in collaboration with Development Commissioner, Handicrafts, Govt. of India has set up \'International Centre for Indian Crafts\' (ICIC) at NID campus for capacity building, design-technology orientation and skill up-gradation of artisans and craftsmen.

Proposes a “National Crafts University” in India for 11th Plan Period (2007-2012)

UNESCO ‘09

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Documentation: “Handbook of Handicrafts”

1st Volume consists of 600 Pages, Approx. 140-150 researchers involved, 6 Zones in India,

102 Meta Clusters, 600 Craft Clusters, 600 Crafts in Locations, 3500 colour photographs & 140 maps

UNESCO ‘09

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“Earth provides enough to satisfy every man’s need, but not any man’s greed” - M. K. Gandhi

Streams of Wisdom

UNESCO ‘09

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Thank you

Pradyumna Vyas

Director

National Institute of Design

India

Email: [email protected]

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