1 / 12

The Natural Step : An Executive Summary

The Natural Step : An Executive Summary. Based on Seminar by Duke Castle, By Dave Gobeli & Clay Dibrell. What is it?. Strategic framework for a sustainable society TNS versus The Green Movement Green: reduce, reuse, recycle TNS: balance of forces with measures & targets

wilmer
Download Presentation

The Natural Step : An Executive Summary

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript


  1. The Natural Step:An Executive Summary Based on Seminar by Duke Castle, By Dave Gobeli & Clay Dibrell

  2. What is it? • Strategic framework for a sustainable society • TNS versus The Green Movement • Green: reduce, reuse, recycle • TNS: balance of forces with measures & targets • Scientific Principles • A Systems Perspective • Includes Margin for Action Funnel • Top: Decline in living systems • Bottom: Population x Affluence x Technology

  3. Science Principles • Matter & energy cannot be destroyed • Law of Conservation • Matter & energy spread spontaneously • 2nd law of thermodynamics • Value of matter is concentration & structure • Molecular configuration • Green cells only net producer of concentration and structure • Photosynthesis

  4. A Systems Perspective • Focused upstream • Principles rather than details • Shared framework and common language • Unalterable system conditions

  5. Four System Conditions • Substances from within Earth’s crust must not systematically increase in nature. • Substances produced by society must not systematically increase in nature. • The physical basis for the productivity and diversity of nature must not be systematically diminished. • We must use energy and other resources justly and efficiently.

  6. Margin for Action Funnel Capacity (LS) Sustainabiltiy Demand (PxAxT)

  7. Funnel Properties • Decline in living systems • Decreases options • Increases costs • Increase in Demand • Population growth (long term driver?) • Affluence increase (equity as mediator?) • Technology cycles (longer life cycles?)

  8. Example: Hot Lips Pizza • Four Portland stores • Looked for distinctive market position • Cut electric bill 50% • Changed to seasonal menu • Benefits: financial, morale, satisfaction • Winner of several sustainability awards

  9. Example: Collins Pine • Forest products firm • History of sustainable forestry practices • First privately owned forest products company in the United States to be comprehensively evaluated and independently certified by the Forest Stewardship Council (FSC) • Using TNS for all capital purchases • Trained 600 Klamath Falls Employees • Carbon Credits

  10. Example: Electrolux • Largest appliance maker in the world • Customer pressured them to save water • Added TNS to corporate strategy • Developed fuel cell powered vacuum cleaner

  11. Example: State of Oregon • Kulongoskiwants sustainability • Sustainable Oregon • Oregon Natural Step Network

  12. Summary: Why TNS? • Concepts are scientific • Offers a shared model • Works with business, not against it • Provides short and long terms gains • Progress through innovation, no regulation

More Related