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Graham Macpherson

A resource to recruit adult beginners and returners into sport. Graham Macpherson. Need identified through regional NGB’s, PANWM, DOH WM and CSPNWM Telford & Wrekin delivery project to halt the dropping adult club membership levels Energize STW commissioned through PANWM

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Graham Macpherson

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  1. A resource to recruit adult beginners and returners into sport Graham Macpherson

  2. Need identified through regional NGB’s, PANWM, DOH WM and CSPNWM Telford & Wrekin delivery project to halt the dropping adult club membership levels Energize STW commissioned through PANWM Development of club resource and T&W delivery project combined Background

  3. Different options for the resource Defining the audience Delivery project focused on 18-35yr olds Timescales Funding Professional support Initial considerations

  4. Developing a user friendly resource Flexibility to develop further Use of imagery, branding Time But also… Challenges

  5. Summary of content and rationale Format Style Content Resource introduction

  6. Use of a professional marketing / design company Wealth of information available Is it ever finished / ready? Real interest from other CSP’s, NGB’s and clubs Lessons learned

  7. Share resource with partner organisations Pilot prototype with controlled sample Further developments & refinements Explore workshop/further support options Next steps

  8. Any questions?

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