Place. Place – The distribution process. The process of moving the product from the producer to the consumer, and the channels used to do so. There are two main channels of distribution Direct Indirect And if we were to combine both channels then we call this multiple channel.
And if we were to combine both channels then we call this multiple channel
This is the simplest channel, the producer is dealing directly with the consumer and there are no intermediaries
This channel involves the use of one or more intermediaries from the manufacturer to the consumer