Digital transformation
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Dr Mike Short VP Telef ó nica [email protected] Digital transformation. through mobile technology_. Telefónica. a leading company in global telecoms. 24 countries. 313 million customers. A world leading provider of integrated mobile, fixed & ICT services. 120,000 employees.

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Digital transformation

Dr Mike Short

VP Telefónica

[email protected]

Digital transformation

through mobile technology_


Telef nica

Telefónica

a leading company in global telecoms

24 countries

313 million customers

A world leading provider of integrated mobile, fixed & ICT services

120,000

employees

€57 billion

revenue

Full network operations (21)

Service reach (152)


The mobile phone turns 40

The mobile phone turns 40

1973

1983

1993

1999

2003

2007

2013

2014

1G

2G

4G

3G

First mobile call

Motorola

DynaTAC

8000X

Samsung Galaxy SIII

Nokia

Communicator

Nokia

N80

Motorola

International

Nokia

2110

BlackBerry Z10

O2 Xda

Nokia

1200

Motorola StarTAC

Motorola Razr

Samsung

Galaxy S4

Nokia

8110

Apple

iPhone


Digital transformation

Everyone now has the power to innovate in a digital world thanks to the marriage between the two great innovation platforms of the 21st century: internet and mobile.

  • Dr. Mike Short, VP Telefónica,

  • Financial Times, April 2013


Smartphone users still rising

Smartphone users still rising

As people convert from mobiles to smartphones there’s a huge upside still to happen

Global Mobile Users

2013 estimates

5Bn

4Bn

3Bn

2Bn

1.5Bn

1Bn

Smartphones

Mobile phones

Source: Morgan Stanley Research estimates.

One user may have multiple devices. Subscription numbers may be higher than User numbers.


Digital transformation

see the world

differently_


Digital transformation

from

analog_


Digital transformation

to

digital_


Digital transformation

from

unconnected_


Digital transformation

to

connected_


Digital transformation

We’re communicating more than sleeping

8hrs 41m

The average UK adult is now spending more time using media than they are sleeping. 8h 41m communicating versus 8h 21m sleeping

Source Ofcom August 2014


We re even better connected

We’re even better connected_

4G Mobile

Public Wifi

Superfast Broadband

  • 6 million UK 4G mobile subscribers

  • 73% of premises are in areas with 4G coverage

  • 11m O2 wifi users

  • 10,000 hotspots

  • 26.1 million superfast fibre broadband connections

  • Up 58%


Smart metering

Smart metering_

A stepping stone to the smart home

Coverage targets

80%

97%

99%

2015

2017

2021


Smartphones are used everywhere

Smartphones are used everywhere

97%

Home

85%

On the move

72%

Work

64%

In-store

61%

Coffee Shop

61%

Public Transport

59%

Restaurant

52%

Social Gathering

44%

Airport

28%

Doctors

16%

School

Source: Google Survey on Internet Usage, H1 2013


Time spent per day by o2 uk smartphone users by application

Time spent per day by O2 UK smartphone users, by application

25 mins

Browsing the internet

128

17 mins

Social networks

TOTAL MINUTES PER DAY

16 mins

Listening to music

14 mins

Playing games

12 mins

Making calls

11 mins

Email

10 mins

Texting

9 mins

Watching TV/Films

9 mins

Reading books

3 mins

Taking photos

Source: UK Smartphone Data 2012 (O2 users only)


Not so long ago people just danced at concerts now they click video share tweet

Not so long ago, people just danced at concerts.Now they click, video, share & tweet_


Media data upload sharing from mobiles ramping fast and is still in early stages

Media + Data Upload + Sharing from mobiles =Ramping fast and is still in early stages

First

Now

Photos

Video

Audio

Data upload

Ramping fast

Still emerging

Still emerging

Explosive growth but still early stage.


Mobile traffic as of total internet traffic

Mobile traffic as % of total Internet traffic

Global mobile Internet traffic as a % of total Internet traffic 2009-2013

Actual Q1 14

Forecast

Source: Statcounter Global Stat 5/13.


Youtube uploads reach 100 hrs per minute

YouTube uploads reach 100 hrs per minute

6 years ago it was nada.

No. hours of video uploaded to YouTube every minute

100hrs

per min

Source: YouTube


Technology cycles

Technology cycles

Still early cycle on smartphones & tablets.

Now wearables coming on strong, faster than the typical 10-year cycle.

1960s

1970s

1980s

1990s

2000s

Today

Mainframe computing

Mini computing

Personal computing

Desktop Internet computing

Mobile Internet computing

Wearable/Anywhere Internet computing


Sensor enabled wearable technology

Sensor-enabled wearable technology

Where technology meets fashion

Hands-free

Always on

Voice or gesture control

Low power consumption

Instant wake

Background working/sensing

Development Platform

3rd party apps

API partners

Accessories

Environment aware

GPS

Accelerometer

Compass

Camera

Attention-getting

Less distracting when receiving alerts, remindersand messages

Connected

Source: MIT, KPCB

Wifi

3G/4G

Bluetooth

NFC


Digital transformation

The Digital Business

Work smarter

Productivity and efficiency

Business growth

Sell and serve smarter

Attract

Getting online and being seen through all channels

Both internal and external audiences

Retain

Serving customers better. Getting closer to them: being more responsive and interactive

Grow

Outsourcing the business model and IT to be more efficient, agile and productive


Social media

Social Media

74%

of businesses use social media*

IoD and O2 survey


Is your web site mobile ready

Is your web site mobile ready?


Businesses are moving to mobile first

Businesses are moving to ‘mobile first’

More than ¾ of small businesses are using mobile technology

Mobile web sites are leading the charge

77%

34%

Up from 66% in 2013

60%

32%

Have interest in mobile-optimising their web site in the next 6 months

Source: Constant Contact, June/July 2014


Other areas to explore

Other areas to explore

Location-based marketing

Business messaging


O2 wifi gives us a channel for direct communication with customers and visitors

O2 Wifi gives us a channel for direct communication with customers and visitors

Large carousel

Personalised page

Promo boxes

Screen fold

Apps of the day

Search bar


With a growing audience reach and profile

With a growing audience reach and profile

11m registered O2 Wifi users

Over 3m active on their smartphones and tablets in leading venues like Debenhams, over the last 30 days.

Gender and age distribution

  • 61%

  • 39%


Mobile cloud services

Mobile cloud services


Digital transformation

Moving to digital through the cloud


Connectivity devices digital

Connectivity. Devices. Digital

Technology enables you to do most things anywhere through connectivity_


Summary

Summary_

Consumer behaviour, expectations and distribution channels are all changing. Businesses need to respond to stay ahead

Digital  technology is a key enabler for better engagement , improving customer relationships and business transformation

Web mobility , Apps and Cloud based services are all providing new and cost effective solutions

Internet of things and video solutions will add to this.

  • Is your Business digital?


Digital transformation

  • Virtual online events

  • Inspiration: Finding (and protecting) time to work on our businesses

  • Discovery: how technology can help improve your overall productivity and allow your business to stay ahead of the game

  • Know how: Boost your digital business knowledge about the latest O2 digital products and learn how they can make your business more efficient

  • webcasts.com/powerhour


Digital transformation

  • Thank you

thebusiness.o2.co.uk


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