Dr Mike Short VP Telef ó nica Mike.firstname.lastname@example.org. Digital transformation. through mobile technology_. Telefónica. a leading company in global telecoms. 24 countries. 313 million customers. A world leading provider of integrated mobile, fixed & ICT services. 120,000 employees.
through mobile technology_
a leading company in global telecoms
313 million customers
A world leading provider of integrated mobile, fixed & ICT services
Full network operations (21)
Service reach (152)
First mobile call
Samsung Galaxy SIII
Everyone now has the power to innovate in a digital world thanks to the marriage between the two great innovation platforms of the 21st century: internet and mobile.
As people convert from mobiles to smartphones there’s a huge upside still to happen
Global Mobile Users
Source: Morgan Stanley Research estimates.
One user may have multiple devices. Subscription numbers may be higher than User numbers.
We’re communicating more than sleeping
The average UK adult is now spending more time using media than they are sleeping. 8h 41m communicating versus 8h 21m sleeping
Source Ofcom August 2014
A stepping stone to the smart home
On the move
Source: Google Survey on Internet Usage, H1 2013
Browsing the internet
TOTAL MINUTES PER DAY
Listening to music
Source: UK Smartphone Data 2012 (O2 users only)
Explosive growth but still early stage.
Global mobile Internet traffic as a % of total Internet traffic 2009-2013
Actual Q1 14
Source: Statcounter Global Stat 5/13.
6 years ago it was nada.
No. hours of video uploaded to YouTube every minute
Still early cycle on smartphones & tablets.
Now wearables coming on strong, faster than the typical 10-year cycle.
Desktop Internet computing
Mobile Internet computing
Wearable/Anywhere Internet computing
Where technology meets fashion
Voice or gesture control
Low power consumption
3rd party apps
Less distracting when receiving alerts, remindersand messages
Source: MIT, KPCB
Productivity and efficiency
Sell and serve smarter
Getting online and being seen through all channels
Both internal and external audiences
Serving customers better. Getting closer to them: being more responsive and interactive
Outsourcing the business model and IT to be more efficient, agile and productive
of businesses use social media*
IoD and O2 survey
More than ¾ of small businesses are using mobile technology
Mobile web sites are leading the charge
Up from 66% in 2013
Have interest in mobile-optimising their web site in the next 6 months
Source: Constant Contact, June/July 2014
Apps of the day
11m registered O2 Wifi users
Over 3m active on their smartphones and tablets in leading venues like Debenhams, over the last 30 days.
Gender and age distribution
Technology enables you to do most things anywhere through connectivity_
Consumer behaviour, expectations and distribution channels are all changing. Businesses need to respond to stay ahead
Digital technology is a key enabler for better engagement , improving customer relationships and business transformation
Web mobility , Apps and Cloud based services are all providing new and cost effective solutions
Internet of things and video solutions will add to this.