Sweet adelines international region 17
This presentation is the property of its rightful owner.
Sponsored Links
1 / 29

Sweet Adelines International Region 17 PowerPoint PPT Presentation


  • 66 Views
  • Uploaded on
  • Presentation posted in: General

presents. Sweet Adelines International Region 17 . Marketing your Chapter An overview of responsibilities for team members. eLearning Tutorial - 2012. Chapter Marketing Coordinator. Deb Ferenc Region 17 Marketing Coordinator International Membership Committee.

Download Presentation

Sweet Adelines International Region 17

An Image/Link below is provided (as is) to download presentation

Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author.While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server.


- - - - - - - - - - - - - - - - - - - - - - - - - - E N D - - - - - - - - - - - - - - - - - - - - - - - - - -

Presentation Transcript


Sweet adelines international region 17

presents

Sweet Adelines InternationalRegion 17

Marketing your Chapter

An overview of responsibilities for team members

eLearning Tutorial - 2012


Chapter marketing coordinator

ChapterMarketing Coordinator

Deb Ferenc

Region 17 Marketing Coordinator

International Membership Committee


Objectives to identify the responsibility of the marketing coordinator

ObjectivesTo identify the responsibility of the Marketing Coordinator

Share:

  • The general job description of the Marketing Coordinator and how to implement

  • The difference between Public Relations and Marketing

  • Grassroots Marketing

  • How to ‘handle’ the Media

  • How to get the help you need to get the job done!


Sweet adelines international region 17

Who is the Marketing Coordinator?

How do I market my Chapter?


Sweet adelines international region 17

NOT

NOT ALONE!

ALONE!


Sweet adelines international region 17

The Marketing Coordinator

Job Descriptions

  • Develop marketing and public relations programs

  • Works with the Membership Coordinator

  • Works with the Events & Education Coordinators

  • Works with the Communications Coordinator

  • Maintain a database of media & advertising contacts

  • Press Releases and Media Kits

  • Develop relationships with Media

  • Design & buy advertising (print or web)

  • Sell advertisements in chapter publications

  • Maintain contact with Regional/International office staff

  • Keep great, accurate records and forward to successors

  • TRAIN your successor

  • APPOINT staff in the implementation of the above responsibilities!


Your marketing staff

Your Marketing Staff

  • Find some friends who share your:

  • Expertise

  • Enthusiasm

  • Goals

  • And most importantly….THE WORK!


Collaborate with other coordinators

Collaborate with other Coordinators

  • Develop marketing and public relations programs

  • The Membership Coordinator

  • The Events & Education Coordinators

  • The Communications Coordinator


Marketing for members

Marketing for Members

…with the Membership Coordinator:

  • Set chapter membership goals

  • Plan chapter membership drive

  • Global Membership Drive

  • Promote and advertise membership programs

  • ‘Real Guide To Growth’


Marketing events education

Marketing Events & Education

…with the Events & Education Coordinators

  • Determine the calendar of events

  • Educational Events

  • Convention


Sweet adelines international region 17

Regional Marketing Calendar Template


Marketing communications

Marketing & Communications

…with the Communications Coordinator

  • Design your chapter website

  • Assist with the general database design

  • Implement and update

  • Maintain


Sweet adelines international region 17

PUBLIC RELATIONS

vs.

MARKETING


Pr and marketing

PR and Marketing

Marketing is selling your product

  • Tickets to your show or convention

  • Membership in Sweet Adelines

  • Flyers, Brochures, Print Ads, Website Ads

  • Social Media

  • QR codes


Social media sites

Social Media Sites


Sweet adelines international region 17

Examples of well designed Websites


Pr and marketing1

PR and Marketing

PR is promoting your product and preparing the public and/or members to WANT to participate.

  • TV and Radio appearances

  • Developing relationships

  • Pass PR skills on to members


How to handle the media

How to ‘Handle’ the Media

‘DOG BITES MAN’

RARELY MAKES THE HEADLINES


Man bites dog is news

MAN BITES DOG

…..is news


Pr marketing

PR & Marketing

  • Press Releases

  • Media Kits

  • Database of media contacts

  • Distribution


Pr marketing1

PR & Marketing

  • Database of media contacts

  • Distribution


There is help out there

There is help out there!

  • The Communications Department

  • Real Guide To Growth

  • The Pitch Pipe

  • Online Ad Builder

  • The Members Only section


Sweet adelines international region 17

YOU CAN DO IT!


Sweet adelines international region 17

With a little help from your friends….


Sweet adelines international region 17

Credits and ResourcesRegional Management Team HandbookReal Guide To GrowthMarketing for Members, Fran FurtnerGlobal Membership Drive-Membership/Marketing PlanThe PipelineThe Sweet Adeline International Website/Marketing Center


Sweet adelines international region 17

Credits

This lesson was written by:

Deb Ferenc

Region 17 Marketing Coordinator

Sweet Adelines International Membership Committee


Sweet adelines international region 17

Links to Resources

RMT Handbook

Members Only Education Center (Leadership)

Education Coordinators Yahoo! Group

Meetings and Corporate Services Department at International

Questions or Comments?

I’d love to hear from you!

[email protected]


Sweet adelines international region 17 management team

Sweet Adelines InternationalRegion 17 Management Team

For more information, please visit our website:

http://www.region17online.org

This has been presented by

eLearning Tutorial - 2012


  • Login