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presents. Sweet Adelines International Region 17 . Marketing your Chapter An overview of responsibilities for team members. eLearning Tutorial - 2012. Chapter Marketing Coordinator. Deb Ferenc Region 17 Marketing Coordinator International Membership Committee.

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Sweet Adelines International Region 17

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presents

Sweet Adelines InternationalRegion 17

Marketing your Chapter

An overview of responsibilities for team members

eLearning Tutorial - 2012


ChapterMarketing Coordinator

Deb Ferenc

Region 17 Marketing Coordinator

International Membership Committee


ObjectivesTo identify the responsibility of the Marketing Coordinator

Share:

  • The general job description of the Marketing Coordinator and how to implement

  • The difference between Public Relations and Marketing

  • Grassroots Marketing

  • How to ‘handle’ the Media

  • How to get the help you need to get the job done!


Who is the Marketing Coordinator?

How do I market my Chapter?


NOT

NOT ALONE!

ALONE!


The Marketing Coordinator

Job Descriptions

  • Develop marketing and public relations programs

  • Works with the Membership Coordinator

  • Works with the Events & Education Coordinators

  • Works with the Communications Coordinator

  • Maintain a database of media & advertising contacts

  • Press Releases and Media Kits

  • Develop relationships with Media

  • Design & buy advertising (print or web)

  • Sell advertisements in chapter publications

  • Maintain contact with Regional/International office staff

  • Keep great, accurate records and forward to successors

  • TRAIN your successor

  • APPOINT staff in the implementation of the above responsibilities!


Your Marketing Staff

  • Find some friends who share your:

  • Expertise

  • Enthusiasm

  • Goals

  • And most importantly….THE WORK!


Collaborate with other Coordinators

  • Develop marketing and public relations programs

  • The Membership Coordinator

  • The Events & Education Coordinators

  • The Communications Coordinator


Marketing for Members

…with the Membership Coordinator:

  • Set chapter membership goals

  • Plan chapter membership drive

  • Global Membership Drive

  • Promote and advertise membership programs

  • ‘Real Guide To Growth’


Marketing Events & Education

…with the Events & Education Coordinators

  • Determine the calendar of events

  • Educational Events

  • Convention


Regional Marketing Calendar Template


Marketing & Communications

…with the Communications Coordinator

  • Design your chapter website

  • Assist with the general database design

  • Implement and update

  • Maintain


PUBLIC RELATIONS

vs.

MARKETING


PR and Marketing

Marketing is selling your product

  • Tickets to your show or convention

  • Membership in Sweet Adelines

  • Flyers, Brochures, Print Ads, Website Ads

  • Social Media

  • QR codes


Social Media Sites


Examples of well designed Websites


PR and Marketing

PR is promoting your product and preparing the public and/or members to WANT to participate.

  • TV and Radio appearances

  • Developing relationships

  • Pass PR skills on to members


How to ‘Handle’ the Media

‘DOG BITES MAN’

RARELY MAKES THE HEADLINES


MAN BITES DOG

…..is news


PR & Marketing

  • Press Releases

  • Media Kits

  • Database of media contacts

  • Distribution


PR & Marketing

  • Database of media contacts

  • Distribution


There is help out there!

  • The Communications Department

  • Real Guide To Growth

  • The Pitch Pipe

  • Online Ad Builder

  • The Members Only section


YOU CAN DO IT!


With a little help from your friends….


Credits and ResourcesRegional Management Team HandbookReal Guide To GrowthMarketing for Members, Fran FurtnerGlobal Membership Drive-Membership/Marketing PlanThe PipelineThe Sweet Adeline International Website/Marketing Center


Credits

This lesson was written by:

Deb Ferenc

Region 17 Marketing Coordinator

Sweet Adelines International Membership Committee


Links to Resources

RMT Handbook

Members Only Education Center (Leadership)

Education Coordinators Yahoo! Group

Meetings and Corporate Services Department at International

Questions or Comments?

I’d love to hear from you!

debbersings@gmail.com


Sweet Adelines InternationalRegion 17 Management Team

For more information, please visit our website:

http://www.region17online.org

This has been presented by

eLearning Tutorial - 2012


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