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Top 500 E-Retailers in China

Top 500 E-Retailers in China. Hailiang Chen, Assistant Professor Department of Information Systems College of Business, City University of Hong Kong http://www.cb.cityu.edu.hk/staff/hailchen/ hailchen@cityu.edu.hk. Agenda. Overview of E-retailing market Data E-retailers’ Type and Category

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Top 500 E-Retailers in China

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  1. Top 500 E-Retailers in China Hailiang Chen, Assistant Professor Department of Information Systems College of Business, City University of Hong Kong http://www.cb.cityu.edu.hk/staff/hailchen/ hailchen@cityu.edu.hk

  2. Agenda • Overview of E-retailing market • Data • E-retailers’ Type and Category • Sales • Operations • Chinese VS Non-Chinese E-retailers

  3. Overview of E-retailing market World’s largest e-retailing market • 2013 E-retailing sales:$305.5 billion • Sales growth rate:42.8% • Of total retail sales: >8% • Online shopping population: > 300 million • China Internet population: 617 million • E-retailing usage rate: from42.8% to 48.9% • Average frequency and amount of online purchase keep increasing every year. Huge growth potential

  4. Top 500 E-retailers • Ranked by web sales • Financial Data: 2011-2013 web sales • Category and Type • Merchandising Category • Merchant Type • Operational Data • Customer Service features • Web site features and functions • Promotions used by e-retailers

  5. E-retailers’ Type and Category • Merchant Type • 55.4% are web only. • 24.6% are consumer brand manufacturers

  6. E-retailers’ Type and Category Merchandise Category

  7. Sales Analysis

  8. Sales Analysis

  9. Sales Analysis 2013 Web Sales Growth Rate • Most e-retailers’ sales growth rates are in the ranges of 0-25% and 25%-50%. • Only 4 retailers’ web sales decrease. • The max growth rate is 317%. • The max decline rate is 68%.

  10. Sales Analysis

  11. Sales Growth Rates for Different Merchant Types • The overall average sales growth is 44.29%. • The number of web-only e-retailers is the largest. • But the strong competition of web-only e-retailers caused the lowest average growth rate. • The growth rate of Consumer brand manufacturer websites is much higher than others’.

  12. Sales Analysis

  13. Sales Growth Rates for Different Merchandise Categories • Consumers’ trust of e-retailing is increasing. • The categories with a high growth rate are those selling high price products.

  14. Operation Analysis • 9 out of 24 customer services are related with shipping.

  15. Operation Analysis

  16. Chinese VS Non-Chinese

  17. Chinese VS Non-Chinese

  18. Chinese VS Non-Chinese

  19. Chinese VS Non-Chinese

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