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P e t e r D. HART. RESEARCH. A. S. S. O. C. I. A. T. E. S. Research Findings March 2004. Potential Volunteers: A Demographic Profile. VolunteerMatch site users are:. Overwhelmingly female (84% women, 16% men);

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Hart

P e t e r D

HART

RESEARCH

A

S

S

O

C

I

A

T

E

S

Research Findings

March 2004


Potential volunteers a demographic profile

Potential Volunteers:A Demographic Profile

VolunteerMatch site users are:

  • Overwhelmingly female (84% women, 16% men);

  • Highly educated (57% have at least a college degree), and of the 39% who do not have a degree, half are under age 18;

  • Young (50% are under age 30, only 32% are age 40 or older); and

  • Diverse (58% are Caucasian, 11% are African American, 10% are Hispanic).


Potential volunteers motives for volunteering i

Potential Volunteers:Motives For Volunteering I

Compared to other things you do in your life, how important to you is your volunteer work?

Not very important

One of the most important things in my life

Somewhat important

68% highly

important

The more frequently that Potentials volunteer, the more likely they are to say that volunteering is important in their life.

Very important


Potential volunteers motives for volunteering ii

Potential Volunteers:Motives For Volunteering II

Which of the following is the most important reason why you volunteer?

To help others/feel like I’ve made a difference

To be involved/feel connected to my community

To contribute to a cause that I care about

To use my skills in a productive way

To develop skills, knowledge, experience

To meet people, make new friends/acquaintances

To fulfill a community service requirement

By 60% to 40%, Potentials prefer to volunteer with others rather than on their own; this is especially true of younger volunteers.


Potential volunteers areas of volunteering interest

Potential Volunteers:Areas Of Volunteering Interest

Which two/three of these volunteering areas most interest you?

Children/youth

Animals

Homeless/housing

Education/literacy

Advocacy/human rights

Community

Arts/culture

Hunger

Environment

Women

Health/medicine

Crisis support

Seniors


Potential volunteers wide spectrum of volunteering behavior

Potential Volunteers: Wide Spectrum Of Volunteering Behavior

How often do you volunteer?

How many hours per visit do you volunteer?

Three or four hours

One or two hours

Once a week or more

Three times a year or less

One to three times a month

Four to 11 times a year

Five or more hours

Under an hour


Potential volunteers expanding the pool of potential volunteers

Potential Volunteers: Expanding The Pool Of Potential Volunteers

I had not volunteered before using VolunteerMatch

I had volunteered before


Potential volunteers using the volunteermatch site

Potential Volunteers: Using The VolunteerMatch Site

How often do you use VolunteerMatch?

One to three times a year

At least two or three times a month

Four to 11 times a year

Once a month


Potential volunteers finding a match iii

Potential Volunteers: Finding A Match III

How many volunteer opportunities do you generally respond to before finding the right place to volunteer?

Two or three

Four to six

One

Seven or more


Potential volunteers satisfaction with volunteer experiences

Potential Volunteers: Satisfaction With Volunteer Experiences

How satisfied have you been with your experiences volunteering with organizations you found through VolunteerMatch?

86%

59%

41%

14%

December 2003

May 2001


Potential volunteers making their mark through vm

Potential Volunteers:Making Their Mark Through VM

  • 63% of volunteers say that half or more of their volunteer activity in the past year has been with an organization they found through VM.

  • 61% of volunteers report that they have become regular, ongoing volunteers at an organization they found through VM.

  • 19% report that they have become members of an organization they found through VM, and 25% report having taken on another role (e.g., donor, board member) in the organization.


Potential volunteers impact of service

Potential Volunteers:Impact Of Service

VM makes it easier for me to find volunteer opptys

I am more satisfied with VM than other online services of volunteer info

I am more likely to find satisfying volunteer rela-tionship because of VM

I am more likely to volunteer because of VM

86%

86%

82%

79%


Nonprofits the challenge of recruiting volunteers i

Nonprofits: The Challenge Of Recruiting Volunteers I

Which of the following challenges keep your organization from making greater use of volunteers?

Finding people who can commit enough time

Finding people whose schedules match our needs

Finding people with the skills and abilities we need

Cost of training and managing volunteers

Cost of recruiting volunteers

Limited organizational commitment to volunteer programs


Nonprofits the challenge of recruiting volunteers ii

Nonprofits: The Challenge Of Recruiting Volunteers II

Most useful volunteer recruiting strategies

Word of mouth

Our Web site

Internet recruiting services

Live presentations to groups

Events

Newspaper ads

Local volunteer center

Relationship with local corporations

Direct mail

Radio/TV ads

71%

45%

37%

33%

29%

29%

17%

15%

8%

8%


Nonprofits engaging volunteers

Nonprofits:Engaging Volunteers

On average, what proportion of the people who respond are you able to engage as volunteers?

None ofthe people

50% to 100% of the people

1% to 9% of the people

20% to 49% of the people

10% to 19% of the people


Nonprofits satisfaction with volunteermatch volunteers

Nonprofits: Satisfaction With VolunteerMatch Volunteers

How satisfied have you been with the quality of volunteers you have recruited through VolunteerMatch?

Very/somewhat dissatisfied

Very satisfied

Somewhat satisfied


Nonprofits valuing internet services

Nonprofits: Valuing Internet Services

Provides a valuable service to us

Has helped us reach out/ recruit volunteers we wouldn’t have found

Makes it easier for us to find the right volunteers

Has helped us find the volunteers we need

Has allowed us to free up valuable resources

92%

85%

85%

79%

68%


Hart

P e t e r D

HART

RESEARCH

A

S

S

O

C

I

A

T

E

S

Research Findings

March 2004


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