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" Mad Men, Math Men & Oreos: Spanning the Experience & Values Gap in Our Industry”

" Mad Men, Math Men & Oreos: Spanning the Experience & Values Gap in Our Industry”. Moderated by Doug Weaver Upstream Group, iMedia Senior Analyst. Alastair Green Team One. Tim Suther Acxiom. May 2007, Austin “The Oreo Doctrine”. Transaction. Marketecture. Message Enhancement

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" Mad Men, Math Men & Oreos: Spanning the Experience & Values Gap in Our Industry”

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  1. "Mad Men, Math Men & Oreos: Spanning the Experience & Values Gap in Our Industry” Moderated by Doug Weaver Upstream Group, iMedia Senior Analyst Alastair Green Team One Tim Suther Acxiom

  2. May 2007, Austin “The Oreo Doctrine”

  3. Transaction Marketecture Message Enhancement Collaborate, Build Profitable Projects How Powerful? Relationships & Contacts Relative Chaos Inclusive, Networked “Build with me” Message Distribution Negotiate, Optimize Profitable Buying How Many? Math & Science Standardization Exclusive, Controlled “Sell to me”

  4. 2008-2012: The Left & RightBrains of Digital Marketing

  5. “The War Between Programmatic Buying and Creativity” iMedia Connection, March 28, 2013 AUDIENCE EXPERIENCE Creative, Storytelling Unique Content Experiences Brand Integration, Promotion Custom Programs, Unique Ad Unit Product Placement, Sponsorship Automated Audience Buying Ad Networks, Ad Exchanges Trading Desks, Data Sources Demand Side Platforms (DSP) Data Management Platforms PROGRAMMATIC NATIVE

  6. "I'm not sure I want people to know who I am. I find that slightly Orwellian and I object to it. I don't want people to know what I drink in the morning and what I drink at night…To those brands that say 'I understand you' I say 'Fuck off, you don't understand me. Mind your own business, I don't want to be understood by you.” John Hegarty Bartle, Bogle, Hegarty Advertising Week Europe, March 2013

  7. The Positions Have Become Caricatures. MATH MEN MAD MEN

  8. The Chasm Begins to Close Today.

  9. 2013: OUR OPPORTUNITY CREATIVITY INFORMED BY DATA DATA SERVING EXPERIENCE AND CREATION

  10. CREATIVITY INFORMED BY DATA DATA DRIVING EXPERIENCE AND CREATION Tim Suther Acxiom Alastair Green Team One

  11. “Shift Doesn’t Just Happen…”(We’re Not Just Here to Put on a Show) A Little Focused Panel Time Ten Minute Scrum Sessions at Each Table Insight Harvesting Closing, Conclusions

  12. "Mad Men, Math Men & Oreos: Spanning the Experience & Values Gap in Our Industry” Moderated by Doug Weaver Upstream Group, iMedia Senior Analyst Alastair Green Team One Tim Suther Acxiom

  13. "I'm not sure I want people to know who I am. I find that slightly Orwellian and I object to it. I don't want people to know what I drink in the morning and what I drink at night…To those brands that say 'I understand you' I say 'Fuck off, you don't understand me. Mind your own business, I don't want to be understood by you.” John Hegarty Bartle, Bogle, Hegarty Advertising Week Europe, March 2013

  14. Ten Minute Scrum Session Each table comes up with 2-3 specific tactics, rules and/or best practices that would allow data and creativity to work more seamlessly togetherin your organization or between players. Record answers on the pad provided on your table.

  15. "Mad Men, Math Men & Oreos: Spanning the Experience & Values Gap in Our Industry” Moderated by Doug Weaver Upstream Group, iMedia Senior Analyst Alastair Green Team One Tim Suther Acxiom

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