Experiment Basics: Designs

1. Experiment Basics: Designs Psych 231: Research Methods in Psychology

2. So far we’ve covered a lot of the about details experiments generally • Now let’s consider some specific experimental designs. • Some bad (but common) designs • Some good designs • 1 Factor, two levels • 1 Factor, multi-levels • Factorial (more than 1 factor) • Between & within factors Experimental designs

3. So you present lists of words for recall either in color or in black-and-white. Clock Chair Cab Clock Chair Cab • What is the effect of presenting words in color on memory for those words? • Two different designs to examine this question Example

4. levels • Between-Groups Factor • 2-levels • Each of the participants is in only one level of the IV Clock Chair Cab Colored words participants Test Clock Chair Cab BW words

5. levels participants Colored words BW words Test Test • Within-Groups Factor • Sometimes called “repeated measures” design • 2-levels, All of the participants are in both levels of the IV Clock Chair Cab Clock Chair Cab

6. participants Colored words Colored words BW words Test Test participants Test BW words • Within-subjects designs • All participants participate in all of the conditions of the experiment. • Between-subjects designs • Each participant participates in one and only one condition of the experiment. Between vs. Within Subjects Designs

7. participants Colored words Colored words BW words Test Test participants Test BW words • Within-subjects designs • All participants participate in all of the conditions of the experiment. • Between-subjects designs • Each participant participates in one and only one condition of the experiment. Between vs. Within Subjects Designs

8. Clock Chair Cab Clock Chair Cab Colored words participants Test BW words • Advantages: • Independence of groups (levels of the IV) • Harder to guess what the experiment is about without experiencing the other levels of IV • Exposure to different levels of the independent variable(s) cannot “contaminate” the dependent variable • Sometimes this is a ‘must,’ because you can’t reverse the effects of prior exposure to other levels of the IV • No order effects to worry about • Counterbalancing is not required Between subjects designs

9. Clock Chair Cab Clock Chair Cab Colored words participants Test BW words • Disadvantages • Individual differences between the people in the groups • Excessive variability • Non-Equivalentgroups Between subjects designs

10. Colored words Test participants BW words • The groups are composed of different individuals Individual differences

11. Colored words Test participants BW words • Excessive variability due to individual differences • Harder to detect the effect of the IV if there is one R NR R • The groups are composed of different individuals Individual differences

12. Colored words Test participants BW words • Non-Equivalent groups (possible confound) • The groups may differ not only because of the IV, but also because the groups are composed of different individuals • The groups are composed of different individuals Individual differences

13. Strive for Equivalent groups • Created equally - use the same process to create both groups • Treated equally - keep the experience as similar as possible for the two groups • Composed of equivalent individuals • Random assignment to groups - eliminate bias • Matching groups - match each individuals in one group to an individual in the other group on relevant characteristics Dealing with Individual Differences

14. matched matched matched matched Red Short 21yrs Blue tall 23yrs Green average 22yrs Brown tall 22yrs • Matched groups • Trying to create equivalent groups • Also trying to reduce some of the overall variability • Eliminating variability from the variables that you matched people on Group A Group B Red Short 21yrs Blue tall 23yrs Green average 22yrs Color Height Age Brown tall 22yrs Matching groups

15. participants Colored words Colored words BW words Test Test participants Test BW words • Between-subjects designs • Each participant participates in one and only one condition of the experiment. • Within-subjects designs • All participants participate in all of the conditions of the experiment. Between vs. Within Subjects Designs

16. Advantages: • Don’t have to worry about individual differences • Same people in all the conditions • Variability between conditions is smaller (statistical advantage) • Fewer participants are required Within subjects designs

17. Disadvantages • Range effects • Order effects: • Carry-over effects • Progressive error • Counterbalancing is probably necessary to address these order effects Within subjects designs

18. Range effects – (context effects) can cause a problem • The range of values for your levels may impact performance (typically best performance in middle of range). • Since all the participants get the full range of possible values, they may “adapt” their performance (the DV) to this range. Within subjects designs

19. Condition 1 Condition 2 test test • Carry-over effects • Transfer between conditions is possible • Effects may persist from one condition into another • e.g. Alcohol vs no alcohol experiment on the effects on hand-eye coordination. Hard to know how long the effects of alcohol may persist. How long do we wait for the effects to wear off? Order effects

20. Progressive error • Practice effects – improvement due to repeated practice • Fatigue effects – performance deteriorates as participants get bored, tired, distracted Order effects

21. Counterbalancing is probably necessary • This is used to control for “order effects” • Ideally, use every possible order • (n!, e.g., AB = 2! = 2 orders; ABC = 3! = 6 orders, ABCD = 4! = 24 orders, etc). • All counterbalancing assumes Symmetrical Transfer • The assumption that AB and BA have reverse effects and thus cancel out in a counterbalanced design Dealing with order effects

22. Colored words BW words Test Test participants BW words Colored words Test Test • Simple case • Two conditions A & B • Two counterbalanced orders: • AB • BA Counterbalancing

23. Often it is not practical to use every possible ordering • Partial counterbalancing • Latin square designs – a form of partial counterbalancing, so that each group of trials occur in each position an equal number of times Counterbalancing

24. A B C D Order 1 B C D A Order 2 C D A B Order 3 D A B C Order 4 • Example: consider four conditions • Recall: ABCD = 4! = 24 possible orders 1) Unbalanced Latin square: each condition appears in each position (4 orders) Partial counterbalancing

25. 2) Balanced Latin square: each condition appears before and after all others (8 orders) • Example: consider four conditions • Recall: ABCD = 4! = 24 possible orders Partial counterbalancing

26. Mixed factorial designs • Treat some factors as within-subjects (participants get all levels of that factor) and others as between-subjects (each level of this factor gets a different group of participants). • This only works with factorial (multi-factor) designs Mixed factorial designs

27. Relevant stuff from Ex1 • Variables • types, operationalizing • IV: methods of manipulation, getting the right range • DV: measurement • Validity and Reliability • Sampling • Control • Experimental Designs • Vocabulary • Single factor designs • Between & Within • Factorial designs Exam 2 Topics (Chpts 4, 6, 11)