ENERGY STAR ® SALES ASSOCIATE TRAINING

1. ENERGY STAR®SALES ASSOCIATE TRAINING Light Fixtures

2. ENERGY STAR is a government-backed program that helps consumers identify energy-efficient products. ENERGY STAR qualified products: Save energy Save money Save theenvironment What is ENERGY STAR?

3. About ENERGY STAR The ENERGY STAR mark ranks among the highest level of influence on product purchase among all consumer emblems, similar in ranking to the Good Housekeeping Seal.

4. ENERGY STAR Sales Value • In 2010 alone, Americans—with the help of ENERGY STAR—saved nearly $18 billion on their energy bills and prevented greenhouse gas emissions equivalent to the annual emissions of 33 million vehicles. • Consumer awareness and desire for efficiency savings is high • More than 40% of U.S. households knowingly purchased an ENERGY STAR-labeled product in the past year. Of these purchasers: • About 75% report the label as influential in their purchasing decision. • About 80% report they are likely to recommend products that have earned the ENERGY STAR to friends. • 29% of these households reported they were "extremely" likely to recommend ENERGY STAR-labeled products. Source: 1) ENERGY STAR Overview of 2010 Achievements, March 2011. 2) EPA Office of Air and Radiation, Climate Protection Partnerships Division. National Awareness of ENERGY STAR for 2010: Analysis of 2010 CEE Household Survey. U.S. EPA, 2011.

5. Why Buy ENERGY STAR? Save energy • ENERGY STAR qualified light fixtures use about 75% less energy & produce about 75% less heat than traditional models using incandescent light bulbs High quality performance • ENERGY STAR qualified light fixtures are designed around the light source, which: • Distributes light more efficiently than other fixtures • Provides the right fit so the bulb hides easily behind the fixture glass • Save without sacrifice • Qualified light fixtures are available in hundreds of decorative styles—including portable and hard-wired options • Some models feature dimming, automatic daylight shut-off, and motion sensors

6. ENERGY STAR Light Fixtures • ENERGY STAR qualified fixtures offer various styles and energy-efficient light sources: • Choose from fixtures that have Compact Fluorescent light bulbs (CFLs) or Light-Emitting Diodes (LEDs). • Qualified fixtures distribute light more efficiently and effectively—with custom design around the efficient light source to get the best performance • Qualified fixtures last 10-35 times longer and come with a manufacturer-backed warranty of at least two years.

7. ENERGY STAR Light Fixture Applications Hanging Fixtures foyer, dining, kitchen Outdoor yard, walkway, facade lighting Close-to-Ceiling hallways, kitchens, baths Wall Mounted baths, living Recessed living, kitchen, hallway Portable living, bedroom, home office

8. ENERGY STAR Luminaires Specification • Combines existing Residential Light Fixtures (fluorescent and halogen) and Solid-State Lighting Luminaires (LED) specifications • Finalized February 2011 • Effective April 1, 2012 • Visit www.energystar.gov/luminairesto: • View each stage of the criteria’s development • View comments on each draft • Download the final specification • For more information on the fixture program including the list of qualified products, please visit www.energystar.gov/lightfixtures

9. ENERGY STAR Light Fixture Design Benefits of a qualified light fixture design: Designed for the light source: Correctly-sized bulb or integrated LEDs No bulb sticking out below/above glass Appropriate type of glass Frosted or opaque glass hides source Better distribution of light No hotspots Easily-serviceable The ballast and light sources are designed to be easily accessible if the fixture needs servicing

10. ENERGY STAR Light Fixture Benefits X • Use less energy = lower utility bills • Excellent color rendering = colors look natural • Long life “dedicated” energy efficient socket or light source = no bulb changing • Electronic ballast = flicker-free; no hum or buzz • 2- to 3-year minimum warranty = customer security • Instant-on = customer satisfaction • Third Party Certification = quality control  

11. ENERGY STAR Light Fixtures: Less Heat, More Light ENERGY STAR qualified light fixtures use light sources that generatesignificantly less heatand distribute light more efficiently than standard incandescent bulbs. 5 Watts Light [40%] 6 Watts Light [10%] 100% Electricity 100% Electricity 54 Watts Heat [90%] 8 Watts Heat [60%] 13 Watt CFL 60 Watt Incandescent

12. ENERGY STAR Light Fixtures: Longer Life The CFLs in an ENERGY STAR qualified light fixture only need to be changedonce every 7 yearson average, compared with an annual ladder-climb for incandescent light bulbs. ENERGY STAR qualified LED light fixtures last at least 25 times longer than a standard fixture with an incandescent bulb.

13. FACT: If every American home replaced their five most frequently used light fixtures or the bulbs in them with ENERGY STAR qualified models, we would save close to $8 billion each year in energy costs, and prevent the greenhouse gases equivalent to the emissions from nearly 10 million cars. Saving Energy Helps Protect the Environment

14. Replacing a home’s five most frequently used light fixtures or the bulbs in them with ENERGY STAR qualified models can save $70 a year in electricity costs. The amount saved in energy costs throughout the product’s lifetime more than makes up for any difference in the initial fixture cost. ENERGY STAR qualified products use less energy and cost less to operate resulting in: Saving Energy = Saving Money

15. Why Offer ENERGY STAR Qualified Fixtures? • Benefits for the Home Builder: • Distinguish your homes from your competitors • Consumers increasingly value environmentally responsible options • Energy efficient lighting is environmentally responsible • Free marketing tools available from ENERGY STAR • Offer environmentally responsible options to improve your company’s image Satco/NUVO Lighting Empire Collection

16. Why Offer ENERGY STAR Qualified Fixtures? (continued) Benefits for the Home Owner: • 75% energy savings over incandescent: one of the few upgrades that pays for itself and creates a positive cash flow • Reduced greenhouse gas emissions through energy efficient lighting • Light sources last 7 to 22 years with average use: fewer bulb changes, greater convenience • Fixtures generate 75% less heat, keeping occupants cool and reducing HVAC needs • Fixtures meet ENERGY STAR guidelines for quality, not just efficiency • Two- to three-year minimum warranty provides additional peace of mind American Fluorescent WYP Series

17. ENERGY STAR As Your Sales Partner • Create Business Value • More than 80 percent of American households: • Recognize the ENERGY STAR label.   • Have a high or general understanding of the ENERGY STAR label. • Differentiate your organization: • Arm your staff with knowledge • Provide your customers products of choice • Create Social Value • Decelerate climate change by preventing greenhouse gas emissions by reducing energy use with ENERGY STAR qualified products • Lower energy bills for consumers and businesses • Boost your brand’s environmental image

18. ENERGY STARLight Fixtures Overview • ENERGY STAR: • The government-backed program dedicated to helping consumers save money and protect the environment through superior energy efficiency. Look for the ENERGY STAR label on qualified light fixtures and bulbs. • ENERGY STAR Qualified Light Fixtures: • Designed around compact fluorescent light sources for improved performance • Use about 75% less energy than standard incandescent lighting • Qualified fixtures and bulbs produce 75% less heat than standard incandescent • lighting—reducing home cooling demands • Light sources that last 7–22 years on average • Carry a minimum two- to three-year warranty • Are available in hundreds of decorative styles

19. To LEARN MORE, visit the ENERGY STAR Training Center page at: www.energystar.gov/training A user-friendly and easily navigable micro-site containing training tools for partners. Users can navigate throughout three main categories to find training resources relevant to them: products, campaigns, utilities/energy efficiency program sponsors. Benefits • EASY: Access to all ENERGY STAR training materials and resources on your own • ACCURATE: The most current training materials to share with your sales associates for increasing the sale of ENERGY STAR qualified products and services • RELEVANT: A location for collaboration and idea exchange with other partners