Distinguish between Altruism and Pro-Social behaviour

1. Distinguish between Altruism and Pro-Social behaviour Social Responsibility

2. Social Responsibility • Before we get stuck into this new topic, ask the person/people next to you: • What do you think is meant by ‘social responsibility?’

4. Altruism • Is Wesley Autrey a hero? • Would you have reacted in the same way?

5. Altruism • Is Wesley Autrey a hero? • Would you have reacted in the same way? • Now look at the handout and ask a partner the questions.

7. What is pro-social behaviour?

8. What is pro-social behaviour? • Helping others • Donating time, effort or money • Helping in an emergency situation • Helping in an non-emergency situation • Cooperating rather than competing

9. What is pro-social behaviour? • Can you think of some examples of pro-social behaviour from your own life?

10. What is altruism?

11. What is altruism? • Benefiting another at one’s own expense • Risking or losing one’s life to save another’s • Selfless helping

12. Altruism • Can you think of any examples of altruism from your own life?

13. So what’s the difference between altruism and pro-social behaviour?

15. PRO-SOCIAL BEHAVIOR: • Action intended to benefit another • Positive, constructive, helpful behavior. The opposite of antisocial behavior. • Behaviors that are carried out with the goal of helping other people ALTRUISM: • Action intended solely to benefit another and thus not to gain external or internal reward • Unselfish regard for the welfare of others • Pro-social behaviors a person carries out without considering his or her own safety or interests.

16. Evolutionary Perspective Prosocial behavior: any act intended to help others regardless of the helpers motives Theoretical perspectives on helping behavior: Altruism: acts intended to help others with no expectation of personal gain Social-Cognitive Perspective Socio-Cultural Perspective

17. Evolutionary Perspective • animal examples • tendency to help others: • survival value • mutual/reciprocal altruism • self preservation versus altruism: • predisposed to both Evolutionary Perspective: Prosocial behavior: Altruism

18. Socio-cultural Perspective • norm of social responsibility: • help those who depend on us • norm of reciprocity: • help those who help us • norm of social justice: • rules about fairness and the just distribution of resources • equity principle: • inequity = pressure to redistribute Socio-Cultural Perspective: Social Norms: Prosocial behavior: Altruism

19. Socio-cultural Perspective Reciprocity Norm Study: Socio-Cultural Research: Prosocial behavior: Altruism

20. Social-cognitive Perspective Need Perception Social-Cognitive Perspective: Personal Responsibility Cognitive/Decision-Making Steps: Prosocial behavior: Costs/Benefits Assessment Altruism What Help and How

21. Social-cognitive Perspective Need Perception • interpretation is vital: • ambiguous versus unambiguous cues • cues for interpretation as emergency: • sudden/unexpected • clear threat of harm to victim • harm increases without intervention • victim is helpless • effective intervention is possible Need Perception: Prosocial behavior: Altruism