On business communication strategy and ecology. GroupM in Ukraine since 2007. #1 in the world # 2 in Ukraine 150 persons More than 60 clients More than 150 brands More than 150 campaigns in 2012. Advertising groups billings. Source: RECMA 2011. GroupM top ООН advertisers.
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On business communication strategy and ecology
Source: RECMA 2011
Top 10 advertisers
Top 20 advertisers
Top 30 advertisers
Top 50 advertisers
How long locations are lighted (billboards/bulletins/wall murals)?
Optimal formats for planning?
Target audience ?
Lightening as bonus. Service wasn’t provided and there is no compensation?
Are frames cleaned in bad weather?
COVERAGE BUILDING PROBLEM?
TV regional vs OOH?
Photo report must be provided only by 12-15 of the positioning month. Is it possible to do this quickly?
IF CLATTER IS TOO LARGE, WHETHER 3×6 M SHOULD BE USED?
What is GRP?
All night light. If it is possible?
What extender gives to you?
Bonus - layout replacement once a month. Why there is no discount if the replacement is not done?
FRAMES OPTIMAL QUANTITY FOR COVERAGE IN CITIES?
Doors Consulting approach when planning by GRP?
Why only part of inventory is researched?
Should we trust to DOORS?
How seasonal population migration can be considered?
What kind of creative is more visible or effective??
Suspension is turned off. May we not to pay?
TV VS OOH
Extenders efficiency calculation?
Does SOV planning approach can exist?
Mobile billboards vs standard? Where the coverage is bigger?
Should we buy by GRP?
How non-standard constructions efficiency can be estimated?
20 boards vs 1 brandmauer?
Why can’t we get a picture immediately after posting?
WHAT COVERAGE IS AFTER 20 FRAMES BUYING?
How many extenders should be bought in every city?
Can we have “extra hanging” for days we lost when gluing?
Is benchmark DOORS 50+ GRP per a day relevant?
THERE IS A FEAR ABOUT LACK OF GOOD POSITIONS!
Enhance with extenders! How many 3×6 m should be reduced?
Not researchedResearches are not boughtResearched
Researched Not researched
Part of formats is not researched
OTSvs. Contacts number for 1 person
Kiev, March 2013
Thank you for your attention!
CEO at GroupMin Ukraine, Belarus and Moldova